Chapter 1342 (1/2)
The intention of merger and acquisition as well as the intention of individual share purchase were both reached, and Li Mu finally absorbed an absolutely important partner for his great ecology.
Holding 25% of Baidu's shares is enough for Li Mu to tie Baidu to his side. In the future, the BTA pattern has been put into his own ecosystem.
It is gratifying that Li Mu's ”BTA” integration strategy also has another Taobao logistics that is comparable to and even will inevitably surpass Shunfeng.
In the last life, BTA checked and balanced each other for quite a long time. Now, ”BTA” has fallen into the hands of Li Mu. Instead of internal friction, all resources have been connected with each other. In this way, it will be faster and fiercer in the future.
After sending Robin away, Li Mu called together the core team of Muye technology and Taobao technology, opened a bottle of 3000 ml champagne in his office, and celebrated this huge harvest with everyone.
Everyone can't understand why Li Mu attaches so much importance to a Baidu with a valuation of 120 million US dollars. With the existing volume of Muye technology and Taobao technology, 120 million US dollars is nothing at all.
After everyone raised their glasses to celebrate, Li Mu said why he was so happy.
”Search engine will have great development potential in the next five to ten years. This potential is not only in the traffic, but also in the accurate analysis and promotion of users.”
Now Baidu hasn't found its own profit model, and most Internet companies don't realize the deeper profit space of search engine, but Li Mu is very clear about it.
Li Mu explained to everyone, ”search engine will become a necessary tool and entrance for netizens in the future, and because of its special product tonality, it can get the most core demand information of users. It is meaningless for search engine to get this information by itself, and it must be connected with the solution of users' demands, so as to turn users' demands into profits.”
Li Mu Dun said, ”think about it carefully, the users who will search for sports shoes in the search engine. Eight Chengdu is the potential users of sports shoes. The reason why they will search for relevant information on the Internet is probably because they want to buy sports shoes, but they are hesitant to buy sports shoes. At this time, the top three search engines come out There are three links, which may directly affect their purchase behavior. If we put ”Li Ning” in the first three links, then we can associate the users searching for ”sports shoes” with Li Ning, so as to improve the popularity and sales volume of Li Ning. Is Li Ning willing to pay for this ranking? The answer must be yes. Even if Li Ning doesn't want to, there are brands such as ADI, Nike and Anta waiting to cooperate, which is the first level combination of search engine and user's demands;
”the next step is to go deeper, or users search for sports shoes, or put Li Ning's relevant links in the top three, but the links don't jump to Li Ning's official website, or Li Ning's official website What happens when the designated other pages jump to the flagship store of Li Ning on Taobao or the search result page of ”Li Ning” on Taobao? ”
”Like the first one, Li Ning's sales volume and popularity will be improved, but the difference is that the user traffic and trading volume are transferred to Taobao by the search engine. In this way, search engine profits, keyword related enterprises profits, Taobao also profits, three wins.”
Li Mu nodded: ”that's right! This is the key point. If we don't cooperate with Baidu, what kind of state will Baidu enter in the future? With the continuous development of search engines and the accumulation of users, they will do such things at a certain time. However, they may take the key words of sports shoes to compete with all sports shoes brands, or they may take the key words of pots and pans, firewood, rice, oil and salt to compete with the enterprises in the industry. In this way, it is No One kind of cooperation mode, under this kind of cooperation mode, our Taobao is not affected, neither good nor bad for us. ”
”But what would happen if another e-commerce website in the industry pretended to be the leader and reached cooperation with Baidu? Baidu is likely to tie up the first kind of cooperation with this e-commerce website and operate in the second three win mode. In that case, a large number of precise users searching for commodity names may be hijacked by other e-commerce websites, which will bring us a huge threat. ”
”Let's take Taobao's best selling electronic products as an example, and analyze the process of users buying mobile phones on the Internet. I think if they don't have the model they like, they will first search for mobile phones on Baidu, then understand the price, shape and reputation of each brand's mobile phones at this stage, and then decide which one to buy; if they do They have a favorite model, they will search this model directly, and have a look at the reputation of this model;
that is to say, users must go to the search engine first to understand, rather than directly place an order on Taobao. In this way, we must have a sense of crisis, and guard against other competitors hijacking our potential users in this intermediate link, which is the easiest hijacking The link that happens is search engine. Once users are hijacked by search engine and other e-commerce platforms, what we lose is not a single transaction volume, but a loyal user who is likely to buy online for a long time. ””So, for our future development, baidu must be completely controllable. If it is not controllable, we will support other controllable competing products, and then we will defeat it. Now, Baidu has willingly joined our ecosystem. After the contract is fully implemented, I will formally put forward the demand to Robin. Baidu must put all the keywords of commodities into practice To Taobao, we should not only put Taobao's links in the top three, but also ensure that the other two links in the top three have no competitors! If you think about the types and specific names of commodities, at least tens of thousands of them. Suppose each keyword has five to ten searches per day, how much is the total search volume? If all these searches are locked by Taobao, which other e-commerce websites can compete with us? ”
Li Mu's words made everyone on the scene realize.
Li Mu wants to control search engine, it is for this purpose!
Think about it carefully. What Li Mu said really makes sense.