Chapter 1405 (1/2)
In fact, in the Internet industry of the future generations in China, all products based on the user level are easier to succeed than ordinary companies. In fact, Tengxun has also made a lot of business very successful. As for those that are not successful enough, either Tengxun does not do well enough Is the enemy too strong, strong enough to surpass the bonus given by Teng Xun.
It's easy to explain this problem with a hypothetical formula. For example, because of its huge user base, Tengxun has a 50% bonus for any user based business. If Tengxun achieves 80 points, plus 40 additional points, the actual score of Tengxun is 120 points, and other companies on the market are exhausted Achieve 90 points, so Tengxun game can be the first in the industry.
However, for e-commerce business, the reason why Tengxun hasn't done it all the time is not that Tengxun is not suitable for e-commerce, but that Tengxun hasn't done it well. If Alibaba bar's e-commerce has achieved the maximum of 100 points, even if Tengxun has a 50% bonus effect, it has done 30 points for e-commerce. It hasn't done it well, even if it has added ecology Jiacheng failed.
It's the same with Weibo. If Sina Weibo scores 80, Tencent Weibo scores 2 or 30.
Now, Li Mu's YY is a more powerful Tengxun QQ, so in theory, Li Mu can get a huge bonus from his own ecology when he makes any user based product. In this case, even if he barely passes, he can surpass most of his rivals. If he slightly uses dim sum, no one can reach him. If he uses dim sum more, he will be invincible in the world 。
Yytunes is an unprecedented super product created by Li Muji based on music. This product not only integrates several major functions of iTunes itself in the later stage, but also achieves greater optimization and improvement in these functions. The ”music social” built on music itself and supported by YY social function is incomparable to any other similar product, even beyond recovery Super weapon.
ITunes is Apple's product just launched this year. Although the response is very good, it's still a new generation product. Its maturity and combat effectiveness are far worse than those of yytunes, which Li Mu has made. If this product is launched, it will certainly have a great impact on Apple's iTunes in the overseas market. In the domestic market, it will directly cripple the easy to hear network Baidu just bought 。
If Apple has iPod hardware as the ultimate defense, Baidu's easy to listen network has no defense power in front of YY music.
Li Mu doesn't care about Baidu, but in front of apple, he can't care about Baidu, even if he is one of Baidu's shareholders.
In order to completely break Apple's industrial chain in iTunes and iPod, Li Mu has granted a special fund for the second generation upgrade of mango me as early as he was encouraging the development of ytunes. Yytunes refers to iTunes while mango me refers to iPod.
During this period of time, hardware laboratory of Muye technology, as well as several MP3 OEM enterprises in mainland and Taiwan acquired by Muye technology are all working together to develop a new generation of mango me. Among them, there are several senior engineers who are highly paid from Yinghuada, Taiwan. Yinghuada is the OEM enterprise of apple iPod, and the production line is in the mainland, so in the new generation of mango me, we can learn from them A considerable part of the industrial technology of iPod.
The new generation of mango me has now been developed and started to enter mass production. The new generation of mango me is named mango-me2. On the basis of mango me, some practical functions have been added, such as larger screen, stronger sound effect, better roller touch operation, more reasonable UI interface and human-computer interaction.
It is worth mentioning that in order to enhance the sound effect of mango-me2, Muye technology bought out the audio processing technology of a well-known player manufacturer in Taiwan, provided a variety of highly schedulable equilibrium modes in mango-me2, and provided sufficient support for the sound quality.
In addition, the team has greatly increased the memory capacity on the basis of the original 64MB and 128MB. The new generation of mango me has 128MB flash memory, 256MB flash memory, and 5GB, 10GB and 30GB hard disk versions.
The industrial design concept of mango me and me2 itself is the inspiration of Li Mu from the iPod several years later, which is several generations ahead of the current iPod. Moreover, the production technology is the same as that of Apple iPod.
Moreover, mango-me2 can support PC perfectly, which is much higher than that of iPod. Moreover, even if users use Apple system, they can also get good compatibility support.
As for the production cost, it can be controlled at 33% of the price of Apple's products with the same capacity. It is said that the production cost of Apple's iPod accounts for about 30% of the price of the terminal. This figure includes the cost of R & D and production. Of the remaining 65%, part is the net profit, which should account for about 20%. The remaining part is various soft cost expenditures, including various taxes , packaging logistics, dealer profits and after-sales service costs. In addition, there is a little brand premium for apple.Now, Apple has not really created the brand premium, so the brand premium is relatively low. In the iPhone era, due to the increase of the brand premium, the cost of production materials of Apple products will account for a lower proportion of the price. However, because the technology content and software support behind Apple's mobile phone are far greater than that of iPod, Apple's R & D will become more flexible at that time In contrast, the larger the sales volume is, the more serious the R & D cost is. Generally speaking, if we spend 100 million yuan to develop a product and sell 10000 units, the R & D cost of each unit will be 10000 yuan. But if we sell 100 million units, the R & D cost of each unit is only one yuan.
On the whole, the cost of mango-me2 is not lower than that of apple. Even because of the R & D cost, the cost is a little higher than that of iPod. Normally, compared with competitors, such product competition is weak, but Li Mu's hardest point is that he doesn't need to make money by mango-me2.
That is to say, Li Mu can throw away all 15-20% of Apple's original net profit left to him. In this way, he can immediately have the advantage of crushing his competitors in terms of price. In addition, Li Mu is going to adopt the direct selling mode, which can reduce 5-10% of dealers' profit. In this way, he can at least open a 20-25% price difference with Apple's products.