Chapter 1407 (1/2)

When Makino technology announced that it was about to launch its latest product, yytunes, the whole apple company was on the brink.

They haven't seen any shadow of yytunes so far, but the rumors about yytunes in the North American market have been well known in the music industry.

Apple knows that Muye technology has obtained almost all music copyright licenses from many record companies around the world, and has signed an online sales sharing agreement with them. With Apple's public relations ability, it is not difficult to get a copy of the agreement.

So, through the information that Apple has learned, it can be concluded that yytunes is a product that completely matches iTunes. At least yytunes, like iTunes, is also a software that locates online music stores.

ITunes is not easy today. In the past two years, iTunes was just a music playing program owned by apple, and then became the management software of iPod. This year, jobs just started to give iTunes a new concept, add iTunes Store, and make it an online music store.

At first, this online sales mode of digital music was not favored by people, but with his unique vision, jobs saw the huge potential of the music digital market, so iTunes Store developed online, creating a new era in the music field.

Jobs was very pleased that after iTunes Store went online, it has achieved very good performance at the user level. When users began to use the digital music player, their tastes for music forms were also changing. Digital music became the favorite of users, while the traditional way of carrying music became a chicken rib and a burden in the eyes of most users.

From jobs's perspective, he first determined that digital music terminal is an irresistible trend in the global music field. Based on this, he believed that purchasing digital music would become the mainstream consumption mode of music consumers in the future. Therefore, as long as iTunes Store is a good online music store, it will have great potential in the future!

This year is the first year for iTunes Store to go online, but jobs estimated that by the end of the year, Apple will be able to earn at least $100 million in revenue through iTunes Store. With the increase of iPod sales and the continuous promotion of iTunes online music store mode, this number will increase exponentially in the future, probably to billions of dollars a year in a few years The profit margin is huge.

Now, in the eyes of jobs, iTunes Store is a very important part of apple at present, which can't be ignored. This is mainly because many of Apple's businesses haven't completely emerged from the previous mismanagement at this stage. Apple computer has been in the mire of loss for several years, and now it's just starting to improve. In a short time, it wants to earn stable cash flow for apple It's impossible. Even apple has to prepare some more rations for it, so as not to repeat its mistakes.

As the founder of online music, jobs thought that iTunes Store could have at least two to three years of pioneer bonus, but unexpectedly, the business just got on the right track, and this exclusive industry of Apple attracted the enemy that he didn't want to meet, Makino technology.

as long as Makino technology just expanded its business to the United States, Jobs was not interested in Makino science and technology and Li Mu himself. With his character and his years of experience, he had long time ignored the Internet industry that left the hardware and soil, and felt that those were all grass roots. Out.

So jobs didn't leave hardware as the focus of his work until his death.

But he didn't expect that Li Mu, a young man, could make the most of an instant messaging software, so that it has now become the Internet product with the most users in the world. This conclusion is not what Li Mu said, nor what jobs said, but what an American research company gave after systematic investigation and demonstration.

The number of users of YY at this stage exceeds all software except windows operating system.

According to the research company, in a strict sense, the number of valuable users of YY has actually surpassed that of windows.

The so-called valuable users are the users who first need to bring actual value to the products. Every active user of YY will bring value to it. The paid users directly bring the revenue of value-added business to YY, while the free users also provide the advertising revenue and other forms of conversion revenue to YY.

Windows, by contrast, has far fewer valuable users than it actually has.

Although at present, windows dominates the civil computers. In most countries and regions, commercial computers are all windows, but there are a large number of users in the third world, including China. Most of the windows they use are pirated;

in addition, even in the United States, the development of home PC has not reached the level of Internet The ratio of people and PC is 1:1. Many netizens do not have their own home PC terminals, which means that a copy of windows, whether genuine or pirated, serves more than one netizen, which also greatly reduces the number of valuable users of windows at this stage.If windows can't compete with YY at this level, there will be no other enterprises and products in the market.