Chapter 1429 (2/2)

If Microsoft doesn't want to take the iPod, the stop loss faction can't afford such a big loss, so the whole situation becomes stalemate.

However, the reactionaries are actively seeking countermeasures.

This group of geeks, composed of programmers, product managers and various technical personnel, are all in a group at the critical moment, desperately looking for ways to break the situation. This is also the unprecedented unity in Apple's internal business line. Although Tim Cook was ordered in the face of danger, he maintained the mentality and morale of the business team very well.

At present, the reactionaries have a general idea. They think that if they stop the iPod business and the iPod production line immediately, the loss behind it will be hard for apple to bear the past. So they decided to find a new breakthrough in the iPod business. The specific operation is divided into two parts. First, they should reduce the iPod production capacity to the lowest level when they keep the production line running After that, we will solve the problem of iPod return and subsequent low-cost clearance at this stage; secondly, we will quickly develop a new iPod!Research and development of a new iPod is the most important, because Tim Cook believes that the mango-me2 of Makino technology is very cost-effective, but its current capacity is not yet in the stage of global distribution, which means that mango-me2 still has a long way to go. In the future, it will continue to increase production capacity, expand sales and after-sales system, and then complete the market occupation. In this process It's hard for Makino technology to have extra experience to invest in the new generation of mango me, so when Makino technology runs at full speed and can't turn around, Apple quickly develops the next generation iPod that can comprehensively surpass mango-me2, which becomes the top priority of the counter attack.

Tim Cook has even started to lead the team in product project approval and follow-up development. They have chosen a preliminary product plan, which is to realize device networking in the next generation iPod.

The networking of devices means that the iPod will be separated from the computer to a certain extent and become a terminal device directly connected to the Internet. On this basis, it is necessary to support the connection between the iPod and iTunes through the Internet. At least, music can be downloaded directly from iTunes through the iPod.

The reactionaries have different opinions on this issue. Some think that they can write the iPod version of iTunes software directly into the single-chip microcomputer system, and then add WLAN module to the iPod, so that users can download songs through the network and iTunes software on the iPod. The advantage of this solution is that the development speed is relatively fast and the cost is low, but the disadvantages are also obvious, If the next generation iPod is designed in this way, it has little room to expand;

some people think that if we want to counterattack Makino technology and completely reverse the failure of the iPod, we must catch up with Makino technology at the core level, weld a WLAN module to the iPod and write a single-chip computer with simple iTunes, although it can connect the iPod to the Internet and realize disconnection from the power Brain use, but in this way, Muye technology can also, they can write yytunes into a single-chip computer, and then bundle it with WLAN and add it to the next generation of mango me. Then the new generation of mango me will catch up with the iPod in performance and fight a price war. What should apple do then?

So, this part of the people put forward a solution with great goal: to develop a set of operating system for iPod! Not only to use iTunes on the iPod, but also to use other software, so that the iPod will change qualitatively.

For most IT companies around the world, developing operating system is a huge project, and most companies do not have this basic strength at all, but apple is not the same, Apple has this technical strength, and has a very strong technical reserve.

Apple has been able to launch IOS in more than a year in its last life, largely based on the Mac OS operating system. It can be seen that there is enough foundation to develop a mobile operating system based on the desktop operating system, which is not very difficult.

These people just want to develop a set of mobile operating system for iPod based on Mac OS, which will completely open the gap with Makino technology. If Makino technology wants to develop a set of mobile operating system, it will take at least three or five years to achieve results even if it is to search top teams from all over the world. This time difference is enough for apple to fight a beautiful turnaround.

However, this solution also has its disadvantages. In order to deal with a set of mobile operating system, Apple needs to redesign and upgrade the iPod hardware subversively. On the one hand, it will greatly increase the cost of iPod, and on the other hand, it will extend the R & D cycle.

If it's a single-chip computer, apple can start research and development immediately. The hardware is mature, and the software is mature. But if it's an operating system, the work volume will increase exponentially.

In addition to developing its own mobile operating system, Apple also needs to have an in-depth understanding and Research on microprocessors and other kinds of hardware on the market, and then make multiple hardware matching schemes, and then repeatedly test and demonstrate them, and finally choose a solution.

For apple, the single-chip microcomputer scheme is like assembling a toy of unpowered glider, which is not difficult on the whole;

but the operating system scheme is equivalent to upgrading the unpowered glider toy to assemble a stable, reliable and high-performance remote-control aircraft model, which is much more troublesome.

Material selection, motor and battery selection and matching, remote control transceiver module, electric regulator, steering gear selection and matching, the overall work volume is huge, even for apple, is a big project.

Engineering is big, which naturally means time-consuming. Such a plan, from project approval to software and hardware development to finished products, can be implemented in a period of at least one and a half to two years. Apple itself has been riddled with holes. How long can it survive such a crisis?