Chapter 1485 (1/2)

When Li Mu was about to visit Chen Wan's home in Yanjing, Chen Tong, the head of YY blog, found a trace of inspiration from Li Mu's popular blog.

As a kind of self-Media product, blog is very popular all over the world at present, but the hot regional is very obvious. American Blog products are hard to catch fire in China, and also hard to catch fire in other countries.

Even YY blog has not been promoted all over the world. Its number of users in the world is much smaller than the number of users in YY space.

Chen Tong knows the content very well, so he conducted an in-depth research on the blog based on the content level, and came to a set of conclusions: the content of the blog is generally long, high quality, high audience viscosity, but the disadvantages are also obvious, the long high-quality content will greatly limit the creation speed, and also improve the user's reading behavior cost.

At this stage, the average blog creation speed of celebrities who are more active and highly concerned in the blog is about three days. After all, the bloggers have formed a habit at this stage. The blog should not only have clear topics, sharp arguments, but also moving sentences and gorgeous rhetoric. So many points should be taken into account for a piece of content, and the creation difficulty really increases a lot.

And the user's patience on the network is also getting worse. Chen Tong once asked technology to help with a statistics. They first buried data under a new blog from a famous person, then counted the number of users who clicked the blog again, and the time when each user jumped out. Finally, the data conclusion made Chen Tong's back cool.

First of all, there are 2600 words in this blog, with 8 pictures, the normal reading time will not be less than 10 minutes.

Secondly, in the 24 hours since the publication of this blog, there are 160000 users who click in to reuse, and 120000 users who jump out in 10 minutes, which means that 75% of the people have not finished reading it;

again, more than 60000 people jump out in five minutes, which means that about 40% of the users have one in a row At the same time, Chen Tong found an interesting data. More than 95% of the users stayed in the page for more than 1 minute.

So a lot of questions come up.

First question: if a large number of users do not have the patience to watch this long blog, what's the significance of the high quality of the blog content?

Second question: if more than half of users will jump out of this long blog, will other long blogs have the same fate?

Third question: does it mean that shortening the content length of this blog will increase the proportion of users reading the full text of this blog?

Fourth question: how short content is the most suitable online content?

After listing the four problems, Chen Tong has been trying to solve them.

First of all, he contacted some famous experts and asked them to try to reduce the length of the content. Then he got an amazing data:

3000 word blog, the click out rate fluctuates up and down 75%, and the proportion of user comments only accounts for 0.5% - 1% of the click proportion;

that is to say, 100000 people read a 3000 word blog, 75000 people After reading it, I left. The remaining 25000 people can read it, and then the number of commenters is about 500-1000;

the same author publishes 1500 word blogs, and the click out rate is reduced to 45%. The proportion of user comments accounts for 1.5% - 2% of the click rate;

that is to say, 100000 people read a 1500 word blog, and 55000 people can read it, and the comment is About 1500-2000 people;

the number of words has decreased, but the number of people who have read has increased, because the number of people who have read has increased, along with the number of comments.

This discovery makes Chen Tong think that it's time to slim down. Too long content not only affects the creation speed, but also interferes with user reading and interaction.

When he wanted to continue to try 1000 word gear, Li Mu's blog suddenly became popular!

Chen Tong didn't expect that Li Mu's blog with more than 300 words spread all over the country in a very short period of time, and then spread all over the world. The media all over the world translated his simple blog content into Chinese, and then reported it in the media of the country. Most of the people of the country agreed with him very much, and even specially found the original address of this blog Give him a comment.

In less than a day's time, the number of clicks has reached tens of millions, and the number of comments is close to millions. Even Chen Tong himself is scared by this data.

However, he soon began to analyze the reasons for the popularity of Li Mu's blog:

first, he was written by Li Mu. Li Mu himself is a super celebrity with his own traffic and attention, so it's normal to pay more attention;

Second, the content of Li Mu's blog is sharp and can resonate with readers;

Third, it's also the most critical point. This blog The content is short and pithy!