Chapter 1489 (1/2)
Although Weibo and blog seem to be only one word apart, and many people say that the former is the lightweight version of the latter, in fact, in Li Mu's view, the two products are quite different from each other in terms of their root concepts.
Blog, like the blackbird reconnaissance aircraft in the United States, is destined to be eliminated or marginalized by the Internet industry. Just like the chat room that ran rampant in that year, it is a transitional product of a certain period of time. Its life cycle is just a few years. After these years, it will never be able to recover its glory.
This kind of transitional product is also reflected in the real industry. The most obvious thing is that it is smart, fast in fire and fast in death. The reason why it has a short period of glory is that the mobile communication equipment and the use cost are too expensive in that period of time. Although the ordinary landline equipment and the use cost are relatively cheap, it does not have the ability of mobile communication, so it is sandwiched in the middle PHS immediately found its niche market.
However, PHS itself is a malformed product with major technical defects and extremely lack of upgrading space. When the industry is upgraded or the top industry begins to put pressure, it is like a bean living in the middle of an oil press, with no resistance at all.
In Li Mu's view, in addition to the strong vertical field, all other industrial models of the future Internet must be integrated into social communication, which is the final development form. It is necessary to generate strong interaction between people in its own products, otherwise any product will be eliminated.
The so-called strong vertical products, such as navigation software, translation software, weather software and production tools, have extremely vertical functions. For example, Photoshop never needs to consider social networking in its own products, nor does Golder and Google navigation need to force users to carry out social networking in their own software.
However, in addition to this kind of strong vertical software, other products need the support of social attributes to ensure their vitality. The success of Netease cloud music lies in its integration into social networking. The reason why it has become a legendary high-powered community over Baidu is because of its integration into social nature.
It's the social attribute that gives people the stage to install B, the power to install B, and the channel for people to realize their personal influence. The same is true for microblog.
There is no essential difference between blog and PHS in terms of its weak social nature. However, the social nature of microblog or Twitter is just second to wechat, a social software. Li Mu doesn't know how strong the vitality of microblog or Twitter is, but it is certainly much stronger than any other blog.
Several years later, Sina Weibo gradually declined due to the rampant advertising, but Twitter has been full of vitality on the international stage, which is enough to prove the vitality of twitter in the global scope. If a twitter can be hatched in YY's product system, then YY's overall combat power will be stronger, so for Li Mu, Weibo is indeed a must, And we must do it in a global way, and do it best.
It's just that Li Mu didn't think that the mode of microblog should be thought of so quickly. Fortunately, Chen Tong is the one who thinks of it. Otherwise, if he becomes a competitor, he may add a threat to YY's future.
Although Tengxun has become a history at present, Li Mu is still very fond of the overall operation mode of future Tengxun. Tengxun takes QQ and wechat as the core to develop its own closed-loop and ecology. No matter what parts of the Internet industry are, as a giant enterprise, as long as it can do it, it must do it. If it can't do it, it will invest and purchase it Good. In a word, all fields that can be explored should be explored.
Li Mu's goal is the same. He will never think that his territory has been expanded enough and he will always be awed and eager for new areas.
Therefore, Li Mu announced at the core of the company that the twitter business department would be established immediately, and Chen Tong, the head of the blog at this stage, would serve as the general manager of the business department.
The reason why it is named as twitter business unit, rather than Weibo business unit, is to do a good job in confidentiality to the greatest extent. If the two words of Weibo are revealed in advance, then at this stage, Internet people will easily associate that behind these two words means Weibo, which is to simplify and lightweight blog, so that the strategic intention is exposed at least half in advance.
However, it's very abstract to call twitter. It's impossible for Huaxia Internet company to understand from this English word. What kind of product is behind this? Overseas Internet companies, especially western internet companies, will not associate it.
After all, if you tell a Chinese Internet person that Muye technology is going to develop a software called ”forcing B to nag”, many people are also confused about what it means.
The twitter business unit is at a high level in Muye technology. The business unit is not under the control of any vice president. Chen Tong reports directly to Li Mu, while the technology department needs to give all support unconditionally to realize the early launch of twitter.
At this stage, Muye technology has become the focus of global Internet enterprises, so the internal establishment of the business unit is a big move, which can not be concealed from other colleagues in the industry. Almost on the day of the establishment of the business unit, domestic Internet companies have received the news: Muye technology has established a high-level business unit reporting directly to Li Mu, the name of the business unit It's strange. It's called twitter.For a while, the whole industry was wondering, what is twitter?
Soon, the news spread to Silicon Valley and wall street. When it came to know that Makino technology had set up a business unit named in English, silicon valley was very nervous about it.