Chapter 1508 (1/2)
After the praise of Li Mu's box office, all the media reporters present were shocked. For a while, the questions in Li Mu's ear were basically all around ”one billion box office”. For example:
Why do you think ”Crazy Stone” can win one billion box office?
Will you be disappointed if the box office of crazy stone fails to meet your expectation?
”Crazy Stone” from director to actor, most of them are new people. Do you think such a team can support a billion box office?
After listening to these questions, Li Mu just smiled lightly and replied: ”I am confident in crazy stone because I am confident in the movie itself. The success of the movie depends not on big stars or big directors, but on excellent stories and excellent acting and production standards. Therefore, can the movie support a billion box office Through the national audience to test, as for whether I will be disappointed if I can't reach it, the answer is no. I am very satisfied with the film. I think its story core, actor performance and production level are all very high, which I am very satisfied with. ”
A reporter asked, ”how do you do, Mr. Li? I didn't expect you to be so busy at ordinary times. You still have time to attend the premiere of this movie in person. From this point, you can see the importance you attach to this movie. Do you have anything to say to the audience in front of our TV?”
When Li Mu heard this question, he nodded his head happily. Before these people asked so many non nutritive questions, which was a little bit on the way. What he needs now is to talk with the audience through the media. However, this kind of dialogue can't always be his own initiative, which will make the selling taste very strong. Sometimes, it needs reporters to wear them Needle lead, secretly crossing the old warehouse.
So Li Mu said with a smile, ”I believe that many people in front of the TV have not been in the cinema for a long time. Many excellent films need better audio-visual effects to taste the charm of them, especially good comedies. Take your lover, family, or about three or two friends and immerse yourself in the cinema To watch a movie with great joy, believe me, this experience will not let you down. ”
After answering this question, Li Mu pushed Ning Hao to himself and said with a smile, ”I will not answer other questions. Today's main character is Ning Dao. If you have any questions, just ask him.”
When Ning Hao was pushed to the media reporters, Li Mu began to seriously calculate the box office that crazy stone could earn.
Take the movie ticket price of about 30 yuan as an example. At the box office, it needs to reach 33.33 million movie viewers. If one out of every ten audiences will complete the second brush, that is to say, it needs 30 million movie viewers.
30 million people. What does it mean to have a population of 1.3 billion in China?
Not to mention 30 million, even 60 million, in front of the data ratio is nothing at all.
At present, the annual box office of domestic films is about 1.5 billion, which is equivalent to 560 million times of watching movies. In a country with a population of 1.3 billion, this proportion is too low.
As for why it is low, it is not because it is poor and cannot afford to consume. In the final analysis, it is because the consumption concept has not reached this level, so it is urgent to upgrade consumption.
Li Mu has experienced numerous consumption upgrades in the Internet and cultural entertainment industry. He has a profound understanding of the importance of consumption upgrades to an industry.
The upgrading of consumption depends not on the upgrading change of the industry itself, but on the powerful products to stimulate the upgrading demand of consumers.
Just like Apple's mobile phone upgrade to the mobile market, to achieve the consumption upgrade, we must take out products with this power.
Now, the movie market in China is almost dead. To make the movie market prosperous, the reason why ”the girl we chased together in those years” won hundreds of millions of box office and set a record depends on the popularity of several leading actors and theme songs at that time, as well as the special selling point of youth and nostalgia. The pulling effect of this movie on the Chinese movie market is just A flash in the pan is not enough for people to get into the habit of going to the cinema after seeing it.
In the eyes of Li Mu, there are only two Chinese films that have really achieved consumption upgrading after so many years of development.
The first movie ”Avatar”, which stimulates the Chinese film industry in an epoch-making way, makes Chinese audiences really realize that good films need to be seen in the cinema;
the second movie ”lost in Thailand”, which has 38% of the film arrangement and 63% of the box office, has become the first domestic film with a box office exceeding 1 billion yuan, and has created a box office record of domestic films And the impact of 1942 in the same year is that it has opened a new era of entertainment movies and opened the domestic film market completely;
since ”lost in Thailand”, the box office of domestic films has been rising, with a billion, two billion, three billion or even higher