Chapter 1533 (1/2)
In the following time, Microsoft's marketing continued to receive bad news.
Open rate keeps creating new low, jump rate keeps creating new low, download rate keeps creating new low
At first, the customer acquisition cost of channel promotion was converted to about $100, and then it dropped all the way to more than $200. This is a fantastic customer acquisition cost. If you want to obtain 100 million users according to this cost, it will cost at least $10 billion or even $20 billion to promote.
Such a conversion rate is equivalent to a large amount of promotion funds put in by Windows Live. In every channel, there is a sea of stone.
Plop into the sea, not even a spray can turn.
Peter, vice president of Microsoft, jumped at the top of the marketing department angrily in the office: ”even if I give this money directly to users, the download cost of a single user can not reach 200 dollars!”! Now you take your team to the side of the road, tell them to stop a user and pay $20, and the conversion rate is much higher! ”
Although the head of the promotion department is ashamed, he still has no choice but to say: ”Pete, you know our situation, Li Mu is like Michael Jackson in his heyday in this industry. Even if he is just standing on the stage, countless fans will scream and even be unconscious. We, like the old singer who has been angry in this field, are like Li Muxiang Bi, our influence is far from good, but Li Mu killed us. We have to perform in the same period with us. What can we do... ”
Peter said angrily, ”that's the problem of internal secrecy! Which department leaked the news that Windows Live went online today? If the news is not leaked, Li Mu's Twitter will never crash with us! ”
The head of the promotion department hesitated for a moment and said: ”Peter, Mr. Gates is in the UK at present, and he is with Li Mu. Do you think it will be...”
Pete was stunned and shut his mouth immediately.
He knows his boss and the old science and engineering boy who looks very Buddhist. In fact, he has a strong competitive heart.
He also knows that his boss has been looking forward to beating Li Mu's YY with MSN, to making Microsoft create a new peak, and more importantly, to taking Li Mu, a young man who has been paid too much attention by the whole world, down the altar.
He even knew that his boss was not going to attend Goldberg's Salon party. He changed his mind and asked to attend when he heard that Li Mu would go.
As for why the boss wants to do this, Pete can even imagine such a picture: ”Hello, Mr. Li, I'm Bill Gates. Oh, by the way, we Microsoft have a very important ecosystem to go online tonight. You can pay attention to...”
Later things are easier to guess.
Li Mu has been working on the twitter business department for a long time. It's likely that Twitter has been in Li Mu's arsenal for a long time, waiting for the right opportunity to appear. When Li Mu heard that Microsoft is going online tonight, he naturally sacrificed his hidden weapon.
Peter guessed right. Li Mu did plan to go online one hour later. When he asked twitter to launch on Windows Live, his mood was like the roar of Li Yunlong in ”sword of light” to his second battalion commander: ”second battalion commander, where's your fucking Italian cannon? Pull it out for me... ”
Bill Gates asked for a hammer, and Li Mu's Italian cannon had been put up.
The data fed back by the channel side is more and more chilling to Microsoft. When Pete goes rampant in his office, the whole Microsoft's mentality collapses at this time.
Before windows live went online, they thought of many possibilities, but never imagined such a tragic situation
For any creator, the biggest blow is that his products are not recognized by the public, or even ignored by the public.
A writer who writes a book that no one reads will be disappointed;
a singer who records a song that no one listens to will also be disappointed;
a director who makes a movie that no one sees will also be disappointed.
And a product manager, a role whose core work is to understand the user's psychology, understand the user's needs and cater to the user, if the product he designed and developed is not used, that disappointment is the most painful.
He was supposed to know the user best, but as a result, he didn't know the user at all.
Bill Gates and a large group of Microsoft MSN team never dreamed that a series of products they had carefully built would sink as soon as they were put into the market. Users didn't like to use them, but didn't even try.
This kind of mood is like a stem in Guo Degang's crosstalk. A girl wants to be red, takes off her clothes, takes photos and posts on the Internet. She is full of joy and waits for the post to catch fire. Before that, she may have expected that the post will catch fire, she will be disputed and even scolded. But only one result that she didn't think about has become a reality and the post is heavyNow, the only hope is that Twitter itself is not of high quality.
Muye technology's strategy for Twitter is to fight high, which is the highest key. In this case, it naturally attracts everyone's attention. If the product itself is really good, the effect of this kind of fight is very significant. But if the product itself is not good enough, the higher the user hopes, the greater the disappointment, and the more self defeating.
If twitter disappoints users, windows live will have a chance to get a new life!
Both the staff of Microsoft headquarters and Bill Gates in the UK are deeply aware of this, so everyone is looking forward to the launch of twitter with bated breath. Even now, they don't know what kind of product twitter will be.
11 p.m. London time, 6 p.m. New York time, 6 a.m. Beijing time.
Muye technology officially released twitter platform to the world.
This time, Twitter has four domains, namely , twitter.yy.com , , weibo.yy.com 。
The domain name mainly consists of twitter, overseas market, Weibo and Chinese market.
Twitter uses the waterfall flow display mode similar to Sina Weibo in the last life, with the attention system, comment, forwarding and praise system between users, as well as the friend recommendation and algorithm recommendation system.