Chapter 1538 (1/2)
As soon as twitter was launched, it was like a warm storm, sweeping the world. In the eyes of any businessman, or anyone who has a little understanding of business, they will realize that this is a huge gold mine, as well as in the eyes of William. However, Li Mu said that his future interest space of Twitter is no longer important to him, which makes William a little incomprehensible.
Normally, who would give up the chance to make money? It's as if oil tycoons are not willing to give up any oil wells.
However, Li Mu is not ready to turn twitter into an oil well.
Twitter's popularity, he could have guessed for a long time, in the last life, whether it is western twitter or Chinese micro blog, immediately set off a new wave of the Internet, the enthusiasm of netizens is no less than now.
In those days, when microblogging was the most popular, the Internet users gave all the time they could squeeze out to microblogging every day, even the fragmented time like going to the toilet, taking the bus, resting and idling in the office. This shows how attractive this product mode was to users in the first few years before its birth.
These two products have been popular in the last life. In this life, if Li Mu is changed to make this product, the popularity will be further improved. Therefore, Li Mu knows that this product will definitely catch fire in the world from preparing to do twitter.
But unfortunately, after the Internet developed to 2013 and 14 years in the last life, both twitter and Weibo began to decline, with more and more serious loss of users, lower and lower platform activity, and the platform's profit model delayed to open up.
is affected by more mobile Internet products, such as Twitter being blocked by Facebook, INS and WhatsApp. For example, micro-blog is attacked by WeChat official account and today's headlines.
, however, on the other hand, it is mainly the two products that are narrowing their own paths.
After the start of these two products, they are faced with the problem of how to cash in, especially the micro blog. After one or two years of development, the advertising business has been fully opened. In order to make money, the advertising business has almost nothing to do with. Although such crazy cash in has increased the income, it has also pulled down the user experience.
At the purest time of microblog, all the content of waterfall flow that users see is what they like and they pay attention to personally. However, at the craziest time of microblog, 7% and 80% of the content of waterfall flow that users see are all kinds of advertisements, including products, websites, games and other apps, as well as all kinds of soft broads, as well as garbage with awards and forwarding Message.
The more spam, the more time and energy users are wasted. As time goes by, the loyalty of users will be lower and lower.
In Li Mu's view, the post micro blog is almost supported by star gossip. Every time a first-line star breaks out a huge scandal, it's the moment when the micro blog traffic rises. When the event's attention drops, the micro blog traffic will drop on a large scale. Users can't see good content in the micro blog, so today's products like headlines steal the micro blog from the content as the starting point Of chickens.
Li Mu doesn't want twitter and Weibo in his own hands to become slaves of money. This kind of extreme cashing method of charging for advertising, charging for hot search and charging for fans will never appear in his own twitter.
For Li Mu, twitter itself is not for making money. Except for Li Mu's operation of twitter, no other team in the world can operate twitter, which is completely different from the twitter founding team and the microblog team of that year.
The reason is very simple. The founding team of twitter operates it as a capital project to realize financial freedom on this project;
and the burden that the microblog team initially undertook was to try their best to use microblog to pull up Sina which has fallen to grandma's house again;
therefore, both teams have heavy realistic burden.
However, Li Mu has no such burden. He has already started many other entrepreneurs and started his own industrial upgrading many steps ahead of his peers.
The so-called industrial upgrading means that Li Mu no longer needs all the businesses to bring profits for himself, and every penny he no longer needs to invest to bring income for himself, which is quite different from the current entrepreneurs.
And other entrepreneurs are like farmers who are still on the poverty line. Of course, Li Mu doesn't mean to discriminate against poor farmers, just take this level as an example.
Entrepreneurs who are still on the poverty line must consider the profit space for every penny they spend and every business they expand, which has put them in a heavy shackle.
For example, to buy a chicken is to make profits by laying eggs for chickens; to buy a lamb is to raise lambs and sell them for money; to buy a sow is to make profits by breeding piglets. If you have money to buy Bricks and cement, it will only be used to expand pigsty, sheepfold and chicken coop. You will never build a bathroom for yourself. Finally, you have the chance to buy a car, and you must buy a car Wuling Hongguang makes money.However, Li Mu is now a high-yielding class, and he doesn't need to pay too much attention to money as a junior entrepreneur.
He can buy a Rolls Royce worth millions of dollars just to raise a high-cost pet dog for his hobby, or to show his identity and to find girls, even if the Rolls Royce needs to invest hundreds of thousands of maintenance every year, and can't earn a penny back.
For Li Mu, Twitter is such a luxury car.