Chapter 1550 (2/2)
Li Mu explained: ”opinion leaders are a small group of people who can provide constructive information, opinions and opinions to others in some aspects. These people have their own unique advantages, strong credibility and audience base in some aspects;
for example, Beckham has sufficient advantages in football and sports. In this field, he has a lot of powder Silk and audience, if he delivers opinions on sports to the audience, it will probably be accepted by the audience. If he promotes a sports brand, his fans will bring a lot of sales to the brand, and then enhance the influence of the brand in the whole sports industry;And Beckham's wife, who has a large number of fans and audiences in the field of fashion, has a very strong influence in fashion, luxury goods and fashion products. She is definitely the opinion leader in the field of fashion. ”
Speaking of this, Li Mu looked at William and said with a smile, ”since you are a member of the royal family and want to bring changes to the royal family and the country, why not use Twitter to build yourself into an opinion leader in the fields of politics, economy or social development, even education, charity and welfare?”
After hearing Li Mu's suggestion, all members of the royal family showed their joy. Although they also realized the importance of twitter, Twitter is still a new thing, so their research on Twitter is not deep enough. They only know to protect the fans on William's Twitter, but they haven't figured out what direction to take. Li Mu's words They brought a lot of inspiration.
At this time, Li Mu added: ”however, my suggestion is that it's better to choose only one entry point, and then develop vertically, because if you choose too many, it's easy to cause the dispersion of power. It's better to hit only one point, deep, through and through!”
”Mr. Li's thinking is very clear and clear. In contrast, our thinking mode has been a little confused, and it is always difficult to find the key point,” the queen nodded with admiration
After that, the queen asked Li Mu, ”Mr. Li, which starting point do you think William is more suitable for?”
Li Mu said without hesitation: ”education!”
Seeing that everyone was waiting for their detailed explanation, Li Mu continued: ”William's audience group on the Internet has two obvious characteristics:
the first one is younger, because most of the fans are channeled through my twitter, so 80% of the users who pay attention to Williams are young people aged 16-24. For this group, they are irrelevant Note the world pattern, not to mention the politics of a country. What they really care about is what is closely related to them. Education is one of them;
the second feature is that the level of education is relatively high. At present, the main soil of the Internet is in developed countries and a few developing countries, and users who can operate computers skillfully and connect to the Internet have a higher level of education than the Internet People pay more attention to education than other social groups;
so, based on these two points, the best starting point for William to become an opinion leader on Twitter is in the field of education. He can judge the advantages and disadvantages of the current education model, and constantly put forward some suggestions and suggestions for improvement. If they can resonate with these fans , then the first step is success. ”
The queen thought for a moment, patted Li Mu on the back of his hand, and said sincerely: ”Mr. Li, what you said is very reasonable. In the future, I hope you can give William more guidance. He needs a professional like you to provide him with some valuable life experience and suggestions.”
William's father, Prince Charles, nodded repeatedly, full of emotion and said: ”Mr. Li, we will be satisfied if William can learn a little fur from you in the future.”
Li Mu can feel the strong desire of the whole royal family from the expectant eyes of his mother and son. They are eager for the young members of the next generation to get rid of the label of ”mascot”, to do something truly influential and to revive the royal family.
In the past decades, almost all the events that the British royal family can attract global attention have something to do with the royal family's two generations of princes. When a prince marries a princess, not only the British nation will pay attention to it, but the global public will also be curious about gossip. And the birth of a prince by a princess will also become the news of the whole country and even the world. However, the royal family will no longer be able to attract attention It attracted the eyes of the whole world, so they placed great hopes on William.
Li Mu felt that this was a good opportunity for mutual benefit with the royal family. He had never set foot in the land of England before, but this time, he was about to announce the ownership of a Premier League club, and he was also ready to take the Premier League as a front position to continuously train excellent players for China. In this case, it would be better to keep close cooperation with the royal family thing.
Since all the royal family's hopes are on William, why don't you give him a favor?
Thinking of this, Li Mu said to the queen, Prince Charles and William, ”I have a job to offer to William. I don't know if you agree or not.”
”What kind of job opportunity is it?” they asked in unison
Li Mu smiled and said, ”I want to introduce the model of 3321 to the UK. If William is interested, he can be the general manager of the UK network of 3321.”