Chapter 1647 (1/2)
One of Li Mu's most disliked marketing methods is touch porcelain marketing.
The so-called touch porcelain marketing is to stick others, rub hot spots and pay close attention with shameless means.
Li Mu loved reading novels in his last life, and often went to the bookstore to buy a large number of physical books. He often saw some propaganda slogans on some books in the bookstore, such as ”Oriental version of Harry Potter”, ”Chinese version of the game of power” and ”ancient version of Sherlock Holmes detective collection”. This is a typical touch porcelain marketing ;
the same things often happen in the promotion of film and TV series, such as ”heroes of the city”, ”Infernal Affairs of the mainland” and ”Lord of the rings of the mainland”, all of which are porcelain marketing;
in addition, small companies are always talking about infringement, oppression, malicious competition of a large company, or small authors are all talking about big companies Writers plagiarize and small stars are bullied and hidden rules by big stars or big directors. These words, as long as there is no real evidence, are basically a kind of touch porcelain marketing.
Basically speaking, touch porcelain marketing is no different from the old and old ladies who touch porcelain on the street. The old and old ladies who touch porcelain see you drive a good car, bump into your car, sit in front of your car, and never get up without giving three or five thousand. The enterprises that touch porcelain marketing are more ruthless than the old and old ladies who touch porcelain, just like leeches, suck on you, not enough for you Never give up when it's cheap.
Ma realized that he had missed a great opportunity. Now he regretted it. Instead of thinking about it, he began to touch Li Mu's porcelain. This made Li Mu extremely angry. There was only one thought in his mind: don't put you into the top 500 of the world, this is not the end of the matter!
Just as Mars was getting complacent about his touch porcelain marketing, the Internet suddenly seemed to be cursed. All of his reports, soft articles and promotional manuscripts disappeared in a flash.
In the last second, the topic was boiling, and in the next second, it evaporated from the world. It's just amazing!
Ma did not know that Li Mu's whole network blocking against them had begun.
At present, the public opinion of the global Internet focuses on microblog and twitter, because it is the first and only platform that connects the whole world. Its existence eclipses almost all news portals. Therefore, hot topics can only be born on microblog and twitter, and there is no other possibility.
Once twitter blocked all the keywords of Mars, his popularity on the Internet was instantly wiped out.
Li Mu asked to block Mars and all its popular keywords, so not only their company name and a series of product names, but also the names of their CEO and their chairman became sensitive words on Weibo and twitter. Once they appeared, they were immediately restricted in all directions.
It's really cruel to restrict the spread of information. You can only see what you're sending out. This turns twitter, a comprehensive and open micro blog, into a private diary. Those Ma's water army moments seem to be blocked with all their mobility. They can only watch the content sent out but no one can see it and worry about it.
Ma's own, as well as the media and water army they bribed, are wondering. They are wondering why the topic of Ma's and all the content related to Ma's disappeared.
At this time, Mars was surprised to find that his official microblog twitter was banned by the official!
Neil, CEO of Mars, roared angrily inside the company and scolded: ”Li Mu is just a man! Why does he ban our official account! He's revenging himself! ”
After scolding, he immediately said to the head of his PR department: ”immediately express the strongest written protest to Makino technology! At the same time, we will immediately release this event to all cooperative media, and let them speak for us collectively! Li Mu dare to ban our account without permission. It will make him face down if it is passed on! Will make twitter face down! I'm going to make a big deal of this! Let them officially apologize to users around the world! ”
The head of the public relations department nodded: ”I'm going to arrange it now, and I'll protest to them in the strictest terms!”
CEO Neil immediately said: ”let the cooperative media be ready. At the critical moment, we need them to speak together at the same time! Give Li Mu the most pressure! ”
The head of the public relations department immediately said, ”please rest assured that I will coordinate with all the cooperative media.”
CEO Neil said, ”I'll give you a two million dollar media PR budget, and they'll give me their lives to stir up the flames!”
Speaking of this, he smiled grimly and said with satisfaction, ”Li Mu, Li Mu, what I'm waiting for is that you lose your mind. The more revenge you have, the more control you leave for me! We must make the most of this time! Get us the most exposure! ”