Chapter 1694 (2/2)
Li Mu has no ability to interfere with how other enterprises manage tourism products, but he can make his own tourism products as a benchmark, and then influence the judgment and trend of users and market through his own influence and promotion ability.Therefore, in his opinion, first of all, he must ensure that the tourist routes to Taobao are all in-depth development of high-quality tourism projects, and each tourist route must be a high-quality one.
Li Mu also knows that he is making travel products, which seems to be very cheap, basically with zero profit. However, if the domestic travel companies want to do it, they can make more money than what they do.
Take Southeast Asia as an example. For the same line, the price of a normal travel company may be as low as 5000 yuan per person, and then one person can earn 1000 yuan, but the black heart travel company can earn 3000 yuan per person, and then one person can earn 2000 yuan.
Why are they so pushy? To put it bluntly, it's all kinds of deception and deception.
First of all, on the same route, the normal travel companies provide the normal flights of the general airlines, not cheap flights, nor red eye flights. However, the low-cost airlines arranged by the black heart travel company are usually those whose luggage is more than one and they have to be checked in, and the free meals are not provided on the plane, so the cost is much lower.
In addition, the black heart travel company likes to take two sides of the time, for example, it also takes four days and five nights. The normal travel company starts in the morning or in the morning, but the black heart travel company starts in the evening, so that the first day of travel is just a plane, and when it comes back, the normal company usually starts in the afternoon or in the evening, and the black heart travel company starts in the morning, that is to say The last day is just a flight, which saves a lot of cost.
In addition, black heart travel company will arrange shopping in various links, such as some deceptive jade markets in Southeast Asia. As long as the travel company takes one tourist, it can take tens or even hundreds of RMB per head. Then if the tourist consumer consumes, the travel company can get at least 20% commission.
Roughly speaking, a travel group of 50 people can make 35000 people's money when they enter the jade market. Then, if one fifth of these people are fooled into buying things and consume 5000 yuan per capita, the total consumption is 50000 yuan, and the travel company can take 10000 yuan.
Just a travel classic, the travel company made 15000, which is equivalent to 50 people each creating 300 yuan for him.
After visiting the jade market, you need to visit the latex products factory.
Latex products factory also gives the travel company money first according to the head, and then gives 20% rebate when entering. Moreover, latex products factory is better than jade market to cheat money, because tourists are not careful enough.
After entering, the tour guide or staff will tell you that the latex in Southeast Asia is all natural products, so that you can see how they use natural materials to make latex mattresses and latex pillows, and then let you try how comfortable this thing is. Finally, they will play a trump card and tell you that the normal price of this thing is 10000 yuan in China, and it's only 34 yuan to buy from here Thousands.
Tourists think that this purchase is to earn money. They immediately say they want to buy it. The other party immediately says that they will pay now and send it to Huaxia immediately. When you get home, you will also receive the goods.
Then the tourists swipe their cards to pay for it. After returning, they received a Sanwu mattress mailed from Guangxi Province. Looking at it, it's not worth a thousand yuan. At this time, there is no way to complain. The travel company has already received hundreds of yuan per capita commission from the latex factory.
Or simply this is dominated by the tourism company. At last, the tourism company pays the visit fee to the local latex factory according to the head, such as 100 yuan for one person. The rest of the money is earned by the tourism company itself.
If similar things happen several times, let alone the group fee of 3000 yuan can make money, and the group fee of one yuan can even make money.
Moreover, similar events are not only happened in the tour groups from China to Southeast Asia or other countries, but also in the domestic tour groups.
Li Mu doesn't want these cheap and inferior tour groups to take the lead in the future. The best way is to use their own platform influence to expose the tricks of the black heart tour group and improve the awareness of the whole people's fraud prevention. Although it can't completely strangle this kind of black sheep, it can at least suppress their living space indefinitely.
For Li Mu, this is a long-term war, but fortunately, he has enough ammunition to keep fighting.
This time is the route of panda, terra cotta warriors, Jiuzhai and Huangshan. The next time is Guilin mountains and waters, West Lake scenery, Yungui scenery and Zhangjia forest park. So we insist on continuous development, and one day we will be able to cover the whole country with excellent routes!