Chapter 1707 (2/2)
Li Mu said, ”I heard that which company owns these two brands?”
”It's in Ford's hands and it's not very good,” Davidson said
Said davinson: ”Ford bought Jaguar more than ten years ago, and bought Land Rover from BMW four years ago, and then integrated the two brands together, but the overall performance is relatively poor. Jaguar Land Rover is now one of the several burdens in Ford's hands. Ford has the intention to sell, but there seems to be no interested buyer in the industry, everyone feels that It's hard to make these two brands work. ”
Li Mu frowned.
Jaguar Land Rover sold very well in China in the last life. Jaguar is inferior to others, but Land Rover is a real bomb. A ”Snail House” makes Land Rover's fire in China irremediable.
However, Ford seems to be more miserable that they sold Jaguar Land Rover to Tata in India before the Land Rover fire.
This operation is very coquettish. It means cutting meat at the lowest point, and then letting Tata buy it and then soaring all the way.
If there is a chance to buy Jaguar Land Rover now, it will be a very cost-effective thing.
Although Li Mu didn't know much about the specific content of automobile manufacturing, he talked with Elon Musk that Tesla and traditional gasoline vehicles have several general large-scale technologies, and the chassis is the most important one.
Chassis, to put it bluntly, is a set of platform, which is a complete set of solutions from wheelbase to engine gearbox layout, to suspension, to adjustment, to various electric control systems, stability systems and so on.
Even if Tesla is a pure electric vehicle, it can't do without a set of mature and reliable chassis technology. In addition to the earliest roadster chassis technology from lotus, the following major models, from model-s to SUV model x to cheap 3, are all based on their own flat platform.
If there is a ready-made traditional gasoline vehicle platform, Tesla's R & D and production will be easier.
For example, to produce Tesla's model-s with Jaguar's XJ platform, you only need to lighten the chassis, put the battery compartment in, and then replace the engine, gearbox and transmission parts. The remaining front and rear suspension and electric control systems are reserved. A large and medium-sized luxury Tesla is basically right.
Jaguar also has a model XKR sports car. Building roadster based on this platform is not necessarily worse than lotus.
As for Land Rover, the brand will make money properly in the future, even if it can't be used to produce pure electric hard off-road with Tesla, it can at least make money.
What's more, buying Jaguar Land Rover now should be an absolute bargain.
After entering 2000, Ford's business has been in a mess and its losses have become more and more serious. In the next few years, Ford has been selling its own industries. Jaguar Land Rover has been sold to Tata, India, while Volvo has been sold to Jili in China
Oh, and Volvo!
If you want to mix with Tesla, Volvo is actually more suitable than Jaguar Land Rover!
Volvo's models are more comprehensive, ranging from small cars to large cars, luxury cars, and SUVs. The product line is very complete. Although it's a little ugly, the safety aspect is really in place.
Volvo now has three main models: S-Series, V-series and XC series. S40, 60 and 80 have a complete product line. Xc6 and 90 also cover medium-sized SUV and large-scale SUV. Moreover, XC series is not a hard off-road vehicle, so the concept of model-x can be transplanted to XC series.
What's more, Volvo has many patented technologies in the field of safety, which can be taken out together and integrated into Tesla, which can save Tesla a a lot of basic work in the future of automatic driving.
In the simplest way, semi-automatic driving can be achieved by using a set of adaptive cruise, pre collision system, pedestrian protection system and lane departure system. On the basis of this system, adding more intelligent navigation, safety and identification functions, the threshold of automatic driving can be basically touched.
If we take Volvo down, Tesla will be too carefree in the future. We can directly build our own product system and technical barriers on the basis of Volvo.
Moreover, Tesla can feed back its technology to Volvo, Jaguar and Land Rover.For example, Tesla can take out its own intelligent driving function to improve the intelligent level of these three brand models. At the same time, based on Tesla's own motor and battery technology, it can help these three brand models realize the expansion of hybrid power.
The small power motor, small capacity battery pack, municipal charging module and energy recovery module are inserted into the oil motor car, and then the overall optimization is carried out, which becomes a plug-in hybrid car.
Plug in the smaller motor, battery pack with smaller capacity, vehicle charging module and energy recovery module, and it will become a common hybrid car.
Tesla itself has its own motor technology, battery technology, charge and discharge technology and energy recovery technology. Isn't it all alive?