Chapter 1711 (1/2)

The current Ford is in the moment of egg ache.

Sometimes it's easy to fall into a strange circle. In the era of 1.0, there are not many employees and businesses, but they can make a lot of money. As a result, when they are ambitious to step into the era of 2.0, they suddenly find that there are more workers and businesses, but the money is less and less.

That's what Ford does.

In a glorious time, Ford was in the ascendant. In addition to Ford, it had a large number of brands, such as mercury, Lincoln, Aston Martin, Volvo, Jaguar, Land Rover, etc., but the more the brands, the lower the profit, and even began to have a major financial crisis.

Ford's own financial sector estimates that in the next few years, Ford will lose more and more, and its financial crisis will become more and more serious, until it is in a desperate situation.

At this time, Ford was like a successful middle-aged and old man, but he was encumbered by a large group of weak children. These children didn't really want to be a gnawing old man, but Ford didn't educate them well or plan a successful path for them, so that these children could only be supported by him.

If it's really a parent-child relationship, Ford can't get rid of the burden, but the key is that the enterprise is not a parent-child, no matter who's the cause of these sub brands' weakness. For Ford, since it has no ability to help them improve, the best way is to get rid of all the burden as soon as possible.

In this way, not only is there no drag, but when we get rid of the burden, we can also rely on the money of selling sub brands to get back and forth.

Since last year, the form of the automobile industry has not been very good, especially for the old automobile enterprises such as Ford and general motors, which have overstaffed systems, serious internal friction, insufficient quality control, insufficient product competitiveness, and major defects in the sales network. All businesses are like a mess, and they can't make sense of it at all, so they have to be cut off.

In view of the current situation, although Ford is eager to sell several sub brands, it has not found a suitable opportunity to sell them. In Ford's opinion, even no auto company is interested in these brands in its own hands at this stage, because these brands have become inferior assets.

Now, these sub brands are like giant babies without any profitability, but they have a huge amount of food. If any enterprise wants to buy them back, it will not only spend a lot of cash to purchase them. The first thing after the acquisition is to continue to feed these giant babies. Otherwise, once the giant babies die, all the investment will be wasted.

Who will add a few mouths to eat in this economic situation?

It's a euphemistic way to describe giant babies. In fact, these sub brands are ten thousand tons of giant animals. Whoever buys them will ride on their necks. If they are able to carry them, it's easy to say that if they can't, they will kill them immediately.

However, Ford never dreamed that someone really wanted to buy their own sub brands in this economic situation, and when they started, they wanted to buy three.

When Davidson and Bill Ford Jr., chairman of Ford's board of directors, recounted Li Mu's intention, Bill Ford Jr., the current leader of the Ford family, was shocked to lose his jaw.

He can't believe that Li Mu, who is at the forefront of high-tech industry, would be interested in traditional manufacturing.

I have never been in touch with those Internet tycoons in Silicon Valley. These people have eyes on their heads, and they are all masters of self-esteem. I wish I could buy a pair of shoes and write ”morality” on the vamp to tell you that he will always stand on the top of morality.

Little Bill Ford thought that those people in Silicon Valley were particularly boring. Although they did some really good things, these people were really boring.

Generally speaking, when you talk to him about the oil industry, he talks about the greenhouse effect; when you talk to him about the national will, he talks to you about LGBT's equal rights; when you talk to him about Ford, he talks to you about Prius. In the eyes of these people, Prius is the future development direction of the automobile industry, and all traditional fuel vehicles are the demons that make global warming.

Little Bill Ford hates this kind of Birdman. Everyone is American. Who the hell doesn't know who?

You usually live in a villa of more than 50 million US dollars in the bay area. The villa consumes thousands of degrees of electricity in a day. You don't know how many greenhouse gases you need to burn to generate these thousands of degrees of electricity. As a result, you drive a Prius to tell me about environmental protection? Global warming? I can go to your uncle.

Just because he knows so many birders, Little Bill Ford is very dissatisfied with the rich people in Silicon Valley and the rich people on the Internet. Of course, he knows that those people are also dissatisfied with themselves.

That's why, he couldn't understand, Li Mu, as the top presence in the Internet industry, would be interested in the traditional automobile industry.

It doesn't seem to fit the human design!

What's more, is Li Mu's appetite a little too fierce? Jaguar, Land Rover and Volvo want to take all of them?

It feels like a vegetarian who suddenly comes to him and points to a pig, a cow and an elephant and says, ”excuse me, I will eat all three at once.”