Chapter 1721 (2/2)

”Yes.” Chen Wan spits out her tongue and says, ”isn't she an aunt's daughter? It's your sister, too. When you talk about us, will she tell her aunt?””Don't worry, it won't.” Li Mu said seriously, ”crape myrtle works with great discretion. She is much more mature than other girls of the same age, and her professional quality is enough. She knows what to say and what not to say.”

”Well.” Chen Wan nodded shyly and hurriedly turned off the topic, saying, ”Why are you suddenly interested in the automobile industry when you say you are going to America in the near future?”

Li Mu said with a smile, ”the bigger the Internet is, the more it almost means. So he wants to do business. Besides, which man is not interested in industry? Especially the car, so I thought, taking advantage of my youth, taking advantage of the right time, I'll hurry to start. Don't wait for a few years without that spirit, and I can't do it if I want to. ”

They said that they had entered the villa. Li Mu led Chen Wan to the kitchen and prepared the ingredients Li Ziwei had bought. Chen Wan helped them and said, ”I used to listen to my cousins talking about cars. When they talked, everyone was very happy. They all liked cars and cared about the automobile industry. I think they were right about Ben My cousin used to say that China could not produce an independent sports car in the next 20 years. Are you the same as them? ”

Li Mu thought for a while and said with a smile: ”well, everyone is very patriotic and has a strong sense of national pride. Our country has developed rapidly in recent years, but the independent automobile industry has been criticized by many people. Previously, we wanted to change the market for technology, but the changed technology did not help the domestic automobile enterprises grow better. The domestic automobile enterprises are either focusing on joint ventures or just Still competing in the field of low-end vehicles, I want to seize the time to get through the middle and high-end market while the public's awareness of domestic vehicles has not yet solidified. ”

In 2004, the development of private cars has not really entered the rhythm.

If by 2014, private cars will be everywhere.

In Li Mu's view, the next ten years will be the golden decade of China's automobile industry.

China's automobile industry refers to the promotion of automobile manufacturing, sales and ownership in China.

It is closely related to people's car purchase and use, but the category of ”Huaxia automobile” has little to do with manufacturing, more to do with sales.

Therefore, the next ten years, the last life, is also a golden decade for the loss of domestic cars.

In the past decade, no real breakthrough has been made in domestic brands. Brands that have the ability to lead domestic brands to make a big breakthrough are busy with joint ventures with automobile enterprises in the United States, Japan and Germany. Volkswagen, Liangtian, Mercedes Benz, BMW and general motors make a lot of money in China.

It is precisely because in the next ten years, the domestic automobile market will be dominated by joint ventures and imported vehicles, so the concept of ”no domestic cars, good joint ventures and better imported cars” will be left to the public step by step.

After the formation of this curing concept, the domestic car comes with a kind of despised or despised buff.

For the same configuration and performance, if VW sells 150000, domestic cars will generally sell more than 100000.

If it's a little higher, people will ask, ”I have the money, why not buy the public?”

It is also the concept of solidity, which makes people instinctively reluctant to consider domestic cars once they have a budget of more than 100000 yuan.

In the eyes of many people, this is a bad operation. They will ask themselves, ”why not buy a Japanese model? Why not buy a German system? Why not buy American? ”

Or ask: ”what's good about domestic cars? Is the configuration a little higher? The quality is not good, the three major parts are not good, the maintenance rate is not good, in a word, nothing is good.

Once the people develop such thinking inertia, it will be too difficult for the domestic car to rise against the trend in this contempt buff.

At least, before Li Mu's rebirth, I haven't heard of any domestic brands that are not cost-effective.

If a brand has to rely on cost performance to survive, it means that the brand itself does not have enough brand premium.

This is what Li Mu does not want to see again.

So he had to seize the time to seize the beginning of the golden decade and let the domestic people see the rise of domestic brands.

The purchase of Ford's three sub brands is just to gather technology, talents and ready-made production lines, and nurture a pure domestic brand with them, which is Li Mu's biggest idea.

Maybe next year, maybe the next year, the ”Muye Aurora” produced by Huaxia will be launched in the world. There are also ”Muye E-class and S-class” cars, ”Muye LC class” cars, ”Muye Rongfang” and ”Muye ATZ”. Even in the next decade, all the good-looking and best-selling models, regardless of whether they are new or modified, are all their own!

At that time, every car produced by Makino needs to have appearance, interior decoration and performance. It's impossible to work. It's just a shame.