Chapter 1731 (1/2)

Li Mu's private plane hasn't landed in Boston yet, and the news that Muye technology and Ford have reached an acquisition intention has triggered the whole western media's competitive reports.

Although Muye technology has a wide range of businesses, from social software to portal sites to online music, online games, hardware development, data services and so on, these are all different from the automobile manufacturing industry.

Such an Internet company suddenly wants to make cars, which surprises the public. It's just like NASA suddenly decides to make real estate, because these two industries are totally different from each other.

What's more, what's more incomprehensible to the public is that Li Mu bought three brands from Ford in one breath. This battle is really amazing.

The most surprising thing is the people in the auto industry, especially the top of Japanese and German auto brands.

At this stage, no matter Li Mu enters any industry, he is enough to make the people in this industry nervous. He suddenly enters the automobile industry with such a big array, which gives the industry a feeling that he is about to face an invasion.

What Li Mu is good at is to break down and then establish, enter an industry, destroy the industry first, and then rebuild his home from the ruins.

Just like MP3 player, when mango me comes in, the whole industry has been greatly influenced. The products that are better than mango me are far cheaper than others, and the products that are cheaper than MP3 player are far better than others. The products at the same price are also much lower in cost performance.

In this way, whether it is stronger than mango me products, weaker than its products, or products with the same strength will be greatly affected.

Li Mu suddenly entered the automobile industry. No one knows if he will use mango me to make cars.

Among them, the only calm, is German Daimler.

Daimler has long known Li Mu's intention to purchase these three brands in advance through Davidson of Goldberg family. They also got Li Mu's motivation to purchase these three brands from Davidson: feelings.

Knowing that it's emotion, Daimler and its most important brand Mercedes Benz are not too worried.

But other brands are more or less worried.

BMW thinks that the three brands acquired by Li Mu can't be better than BMW even if they do well, but they are afraid of Li Mu's cost-effectiveness. If they want to get rid of those disgusting competitors like mango me, it's a headache.

The public is also a little worried about Li Mu's cost-effective way. Once Li Mu plays with the way of ”my things may not be as good as yours, but they must be much cheaper than you”, it's really enough to make people headache.

This is the case with cars. If Jaguar's medium-sized cars are similar to BMW's, Audi's or Mercedes Benz's medium-sized cars, the German Troika will never pay attention to them.

Of course, they are not afraid of Jaguar's price reduction. No matter how much they can reduce, there must be a cost there. If they reduce it less, it will not be enough to open the gap between themselves and the troika. If they reduce it more, it will not threaten the troika, and they will not survive.

However, once Li Mu intervened, the routine would be totally different.

Just like the people who used to play MP3, they all felt that no matter how low Li Mu's cost was, it could not be lower than the cost line. As a result, Li Mu had a way to control his own cost even lower than them.

For example, this guy has directly set up a shopping website and a logistics company. Regardless of all middlemen and channel costs and logistics costs, he sells MP3 directly to users from the Internet. Who can play with him?

However, the automobile industry is totally different from MP3. MP3 is a super lightweight product, while automobile is a heavyweight product, and it may be the heavyweight industrial product in the civil level. Most of the families who own automobiles, the most valuable one is the house, and the second one is the automobile. The complexity behind this heavy product has also increased exponentially. Li Muneng sells MP3 online, and he can sell MP3 online Do you sell cars online? Impossible

Among them, the most worried is the Japanese automobile enterprises.

The Japanese are mostly small and competitive, so Japanese entrepreneurs pay more attention to details and sense of crisis.

Knowing that Li Mu is going to be a car, the executives of Honda, Toyota and Nissan are all in a hurry.

Toyota, in particular, has the biggest stall and the most serious sense of crisis.

Regardless of the time difference, Toyota's North American executives called up the Japanese headquarters to hold a video conference in the early morning. There was almost no time difference. They told the domestic executives about Li Mu's acquisition of three Ford automobile brands.