Chapter 1736 (2/2)
most car navigation inputs rely on rollers, no matter what the input is In English or Chinese Pinyin, it takes a long time to input back and forth by the wheel, and it takes a few seconds for the mobile phone to change to the car navigation. This step alone keeps many users out of the door;
fourthly, the sound of the car navigation will conflict with the car audio, and many car manufacturers have not done a good job of optimization;
if the car audio is listening to songs or When listening to the radio station and driving the car navigation, the feeling of the two voices conflicting back and forth is very painful, often the experience on both sides is very poor, which is not comparable to the mobile phone navigation. The voice of the mobile phone navigation and the car audio is separated, and the occasional navigation prompts will not conflict with each other when listening to the songs.
Li Mu thinks that the main reason why these three pain points of vehicle navigation can't be solved is that automobile manufacturers don't have Internet genes, and there is no innovator in the industry, so everyone doesn't want to be enterprising.In fact, it doesn't cost much to install LCD screens for cars, and the LCD screen is a bright surface configuration, which is very user-friendly. Most users are willing to pay for it. Moreover, if the original factory doesn't have LCD central control, many users will even pay for upgrading.
The cost of installing a GSM module for a car is not high, so it is not so difficult to connect the car to the Internet.
If we can acquire a navigation company, build a set of refined global navigation system based on GPS, embed the navigation system directly into our car central control assembly, and then do a good job in human-computer interaction, we will be able to lead the global car manufacturers by a large margin.
If we take GSM module into account, we can communicate with local operators a data service with more preferential power, which can not only realize vehicle access to the network, but also realize real-time update of map data. In that way, the intelligence of the whole vehicle will be much ahead of the global vehicle manufacturers.
At present, the mobile data service is still 2G, and the data cost seems to be relatively high, but in fact, the operator has a good solution. At that time, Nokia had a game phone model of Nokia QD. In order to facilitate QD users to download games, Nokia and Huaxia Mobile launched a mobile card with unlimited traffic. In 2G mode, only a dozen yuan per month is needed for rent. At that time Without 3G, 4G and 5g, the network speed of infinite traffic card is the same as that of others, but the traffic cost is greatly reduced.
This proves that operators can talk about it.
If it's just map update traffic, it's not a big occupation of traffic. In addition, it's also a big customer. In China, it should be able to negotiate with the operator about the cost within 10 yuan per month.
At this stage, most automobile manufacturers give three-year warranty, when the time comes, three-year data flow is nothing more than the cost of two or three hundred yuan. However, with this function here, even if all costs are added into the car price, and a part of profit space is added, consumers are fully acceptable.
As for the conflict between the navigation sound and the car audio, Li Mu thinks that it's enough to build a very common high-frequency loudspeaker directly into the car navigation, and make the loudspeaker face the driving position, and serve the navigation alone.
The main purpose of vehicle navigation is to hear clearly, but experienced users know that if the bass is very heavy, the voice is relatively muddy, and there is no bass tweeter, which is the most friendly to human voice. Think carefully, KTV microphone is OK to sing, but the voice is relatively muddy, and there is a strong roar, but there is no bass speaker in the school, The voice of the radio is very clear.
That's why the old man's cheap radio speakers don't have bass and listen to music in a mess, but the key to a good experience of listening to the radio and storytelling.
Car audio is mainly for listening to music. If the navigation sound is mixed in, it will not only affect listening to songs, but also affect listening to navigation, and more importantly, it will affect the experience of other passengers.
If a cheap tweeter is set up separately, the direction of sound field is tilted from the center to the driver, the cost is very low, but there are many benefits.
The first is to ensure that it will not affect the sound of the whole vehicle and listening to songs. The second is to ensure that the driver can listen clearly. The third is to ensure that it will not affect other passengers.
If you don't use navigation, the tweeter will be turned off without any impact at all.
In this way, the practical degree of vehicle navigation will be improved a lot.
It can definitely improve the experience of consumers by a large part compared with traditional cars.
Larry Page didn't know the specific idea of Li mushou's navigation company, but when he said that he wanted to accept such a company, he immediately blurted out: ”it's a coincidence that Mr. Li also has this idea! We can do it together! ”
Li Mu was surprised and asked, ”do you want to buy navigation company, too?”
”Yes!” ”We talked about adding a map function to Google before, but it's too difficult to build a set of global maps by ourselves, not only to rent satellites and buy map copyright, but also to invest a lot of mapping cars and mapping personnel. The cost of time is too high, so we have an idea to buy a satellite mapping company,” said Larry Page
Li Mu did not expect Google to prepare Google maps at this time. He couldn't help but ask, ”do you have a goal?”
”Yes.” ”There is a map company in the United States called keyhole, and we are going to communicate with them about the wholly-owned acquisition,” Larry Page said immediately
Li Mu asked in surprise, ”isn't keyhole the US military reconnaissance satellite system? I'd like to see it in military magazine The U.S. government allows you to buy? ”
”No, it's not.” Larry Page said with a smile, ”although the company's name is keyhole, it's not the same as the keyhole system of the U.S. military.”
Li Mu nodded and asked, ”what is the strength of this company?”
”Great.” ”They not only have a strong data reserve, but also have strong mapping and development capabilities. Their own keyhole markup language is a set of agreements that allow multiple users to participate in cooperation, which is of great significance to build a satellite map product that can be participated by all users in the future,” said Larry PageLi Mu suddenly thought of a famous product of Google: Google Earth.
So everything comes from this!