Chapter 1812 (2/2)
So now, the world's concern is just one thing: will this car be mass produced?
At this time, Li Mu said: ”although at this stage, the aurora of Makino is only a concept model, but we have a clear production scheduling plan. This car will start mass production from the end of this year to the beginning of next year, when the officially launched version will completely retain the design style of the concept model!”! That is as like as two peas you see here today, almost exactly the same as what you can buy next year.This sentence, let the scene boil completely!
This is what we are waiting for! It's like a reassuring pill that excites everyone.
If such a beautiful car is not produced in mass production, it will be a monstrous thing, which completely wastes such an excellent, advanced and perfect design.
Once this model is put into mass production, it will definitely become the new favorite of the whole SUV market, and Makino will probably usher in the perfect start of the whole group because of this model.
After the conference, there was a huge earthquake in the automobile industry.
The whole network is full of photos of Aurora in the pastoral area. Almost everyone will be amazed when they see them. Especially the female compatriots, the powerful ones are almost ready to buy a car at any time.
Japanese, German, British and American auto media immediately put the aurora pastoral news on the front page.
Every media praised this model. Japanese enterprises released several SUVs from Honda, Toyota, Nissan, Subaru and Mazda, and compared them with Makino aurora. The host even said, ”I feel like all of our domestic SUVs of the same level are not as good-looking as Makino aurora.”
German auto media said: ”it seems that all of a sudden, Muye Automobile Group has done what Mercedes Benz and Audi are best at, not only making the appearance of a car impeccable, but even making the interior to the top of the scale. Now look at the S-class interior of Mercedes Benz, I want to ask, this is also a luxury car?”
Jeremy Clarkson, the host of top gear, a very famous British car show, has always been famous for his venomous tongue. But this time, he said on his personal micro blog Twitter: ”there is no doubt that the aurora pastoral is the most beautiful SUV I have ever seen. At the moment when I saw it, space, power, four-wheel drive system and the ability to get out of trouble are no longer important! ”
”we were worried about whether Land Rover and Jaguar would go from decline to death when they came into the hands of Makino automobile group, but now we don't need to worry about such a problem at all, because in terms of the design of this Makino Aurora automobile industry, Makino Automobile Group has surpassed Land Rover Jaguar's own strength and even reached one The height that the whole world can't reach! ”
”Muye aurora will be a monument in the history of automobile industry design! The design language it conveys will become the object of the world's pursuit and imitation! If this car is in front of me now, I'd like to kiss every paint, every leather and wood panel in the interior and the cool LCD screen! ”
There is no doubt that Makino Aurora has made Makino automobile group famous all over the world. Li Mu has even begun planning to take over one production line of Land Rover, which is also used to produce Makino aurora. At the same time, he has invested to build two production lines, which are also used to produce Aurora models.
Aurora was very popular in the last life, but because it was very popular in the early stage, there was such a terrible thing as 50% price increase, which led to the impression that it gradually gave consumers a low price performance, or even a low price performance.
In fact, for models like aurora, we should go through the 200000-400000 positioning range, and position the main models at 200000-300000. If we stuck at this price, the cost performance of this car can be said to be invincible.
If its price is no different from that of CRV, the car will definitely explode all over the world.
At that time, the aurora will become a walking model of the motor group.
In addition to the SUV of moye Aurora, Li Mu also began to prepare to launch two other models, a B-class car and A-class car.
Class a car is a compact family car, and class B car is an ordinary medium-sized family car. These two cars have been the biggest sales models in the market.
The most popular models, such as longyi, Xuanyi, Carola and Bora, are almost A-class cars;
Passat, A4 and Benz C-class cars, BMW 3-Series, accord, Camry and Teana, all of which are B-class cars.
If we can have a class a car, a class B car and a family car, 70-80% of them will be covered!
Li Mu has been struggling for a long time in his memory. For A-class car, he is going to use the new civic shape design. For B-class car, he is going to use the new c-series shape design of Mercedes Benz.
As for the interior, it directly transplanted the interior style of Makino aurora. After all, Mercedes Benz's interior design was the best one in the market that year.
Once these three models are finalized and mass produced, it's hard to say that they will be sold out in the world, but at least they can open up a situation for Muye automobile group and let the influence of Muye automobile brand depend on these three models.
As for the luxury car, Li Mu is not ready to touch it for the time being.
First of all, it is difficult for domestic cars to make luxury cars. Second, the market of luxury cars is not as big as expected.
The most profitable car brands in the world are basically ordinary car brands such as Toyota and Volkswagen, and companies such as Mercedes Benz, BMW, Bentley and Ferrari, whose profit margin is not as high as the former. The main reason is that the former has more users and market share.If Muye automobile group can have a strong impact on the middle and low-end markets of Toyota and Volkswagen, the brand will not have to worry about profits in the future!