Volume 4 Chapter 144 - Nation’s brand (1/2)

October 1st was a day that had a meaningful significance for Xu Yi, but for the rest of the people of the Sines Continent, it wasn’t a special day.

Even in the Lampuri Kingdom, October 1st wasn’t that special.

Only in Banta City would there be something different that appeared on that day.

Because that day was the day of the Banta City’s bicycle race.

Other than last year the competition was cancelled because of the civil war, since the Frestech Chamber of Commerce held this competition four years ago, Banta City had been lively every year on April 1st and October 1st.

As time passed, it even became a special holiday for the people of Banta City.

Especially since this year’s fall bicycle race was being held by the City Lord Manor and the Frestech Chamber of Commerce. It had been advertised a month ahead of time and as the day came closer, there were countless people that came who wanted to join the competition.

There were even people who rode their bicycles from places that were over eight hundred kilometers away to come here.

After the «Banta Times» had done a report on these things, it made everyone even more excited to participate. The number of participants in this race reached a new high, it even surpassed the previous competitions.

The day before the competition was the registration deadline. The final number of people participating was over sixty thousand people.

Of course, the reason why so many people participated was other than the advertisement of the City Lord Manor and the Frestech Chamber of Commerce, the other important reason was because the prizes this time far surpassed the prizes of old.

According to the announcement the Frestech Chamber of Commerce made a month ahead of time, just like with the previous competitions, the ones that finished in the top hundred would receive a cash prize.

But the Frestech Chamber of Commerce had greatly increased the prize this time.

From fifty first to one hundredth, each person would receive a hundred gold coins.

From eleventh to fiftieth, each person would receive three hundred gold coins.

From fourth to tenth, each person would receive five hundred gold coins.

Third place would receive one thousand gold coins.

Second place would receive two thousand gold coins.

And the winner would receive a shocking five thousand gold coins!

When the Frestech Chamber of Commerce announced the prizes through the major newspapers, it created a stir in every place.

The champion would win five thousand gold coins!

If they could become the champion, they wouldn’t need to work for an entire lifetime!

Even if they couldn’t become the champion, second place still meant two thousand gold coins which was a shocking wealth.

As long as they could enter the top hundred, they would win a hundred gold coins at least.

Although a hundred gold coins wasn’t much for most people in Banta City, for the people of the other places, it was attractive enough.

So just with this high prize, there were countless people that came for this event.

“Hei, chairman Xu, I have to say that you really are going all out.” City Lord Will and Xu Yi were standing on the ceremonial podium together, looking at the dense crowd from behind the curtain. He couldn’t help giving an emotional sigh, “Not mentioning all the advertising and organization costs, just the prizes cost thirty thousand gold coins. Moreover, this event is a public event, so your Frestech Chamber of Commerce isn’t earning any profit from this. I think…..other than chairman Xu, there isn’t another merchant who would do this?”

“No, Lord Count, you’re wrong.” Xu Yi shook his head and said with a faint smile, “Although our company doesn’t earn any real income from this event, even losing a hundred thousand gold coins investing in it, if you were to say that we don’t earn any benefits from this, that would be wrong.”

“Oh?” City Lord Will looked at Xu Yi curiously, “Why can’t I see it?”

Xu Yi smiled and pointed at the crowd in the distance.

“Look, Lord City Lord, there are already over sixty thousand people participating in the event and the people that are watching surpass this number even more. At the same time, the people who know and care about this matter through this event are several times this figure. No matter how low my estimates are, there are still over a million people who know about this event.”