Volume 5 Chapter 85 - Sentenced to death (1/2)

According to the schedule, two days after the Banta City bicycle race, the Frestech Bicycle Circuit Banta Race would officially begin.

This first leg of the competition would represent the officially beginning of this year’s Frestech Bicycle Circuit.

Because the champion last year had won eight four thousand gold coins, many more people paid attention to the Frestech Bicycle Circuit this year.

The Frestech Bicycle Circuit Banta Race took a week to finish and all the various newspapers of the Lampuri Kingdom and the surrounding kingdom had all published many articles about this sports event.

Because of these articles, the bicycle companies that hosted this race received a lot of exposure and their bicycles had received even more recognition.

When the race was over, a racer from the Anjit Chamber of Commerce had taken the victory and received a prize of five thousand gold coins. It took half a month before the craze about bicycles had begun to weaken.

But during this half a month, with the wild craze, all the bicycles from the companies related to this competition had seen a large increase in sales.

Not mentioning the Frestech Chamber of Commerce, of the other seven companies that participated, the biggest increase was the Anjit Chamber of Commerce which had sold over seven thousand and six hundred units in just half a month. Compared to their sales from last month, this was an increase of over 300%!

The other bicycle companies had also experienced various degrees of increase. The lowest was over 50% and the highest was close to 200%.

Compared to this, the Frestech Chamber of Commerce’s bicycle sales increased the least. It had only increased by 17% compared to last month.

But this 17% was much more of an increase in terms of concrete numbers compared to the Anjit Chamber of Commerce.

Because the Frestech Chamber of Commerce sold thirty eight thousand and four hundred units last month. An increase of 17% was over six thousand and five hundred units.

In the end, in the bicycle business, the Frestech Chamber of Commerce was a giant that the other companies couldn’t match.

But with the current situation, the other companies had experienced good growth with Xu Yi’s support and the various forms of advertisement.

If they were given time, there might be a day they would catch up to the Frestech Chamber of Commerce.

This was something that many people, especially many merchants didn’t understand about Xu Yi.

The Frestech Chamber of Commerce didn’t need to do this and they could monopolize the market, making much more money for themselves. Why did they spend money and effort to help their competitors?

Wasn’t Xu Yi worried that another company would surpass the Frestech Chamber of Commerce one day? They would take away their market and cause the Frestechg Chamber of Commerce to decline?

Even if it was a joke now to say that the Frestech Chamber of Commerce would fall, this worry was necessary.

Among the people, chairman Cruise was the one who felt this the most.

Since he met the Frestech Chamber of Commerce and met Xu Yi, Xu Yi had done countless thing that people couldn’t understand.

Chairman Cruise had asked Xu Yi about this countless times, but Xu Yi had never given him a direct answer.

So when he saw Xu Yi doing things like this, chairman Cruise couldn’t help even more doubtful.

Even if he had become numb to it the more he saw it, he would still complain to Xu Yi about this a bit in private.

For example, today.

“Hey, Xu Yi, seeing the sales of the Anjit Chamber of Commerce, aren’t you worried?” Chairman Cruise sat down by Xu Yi and watched the scene in front of him, casually asking Xu Yi this.

He and Xu Yi were currently in the Magic Car race track that had been built outside Banta City half a year ago. There were currently ten Magic Sedans of different colours and models that were quickly driving across the track in the middle, getting a sense for the track and preparing for the race that was coming.

Compared to the attention the Frestech Bicycle Circuit received, the Magic Sedan race had received much less attention.

Other than the «Banta Times» and the «Lampuri Weekly» who reported on this race, the other newspapers didn’t include a single word.

The reason for this was because the Magic Sedan was too far off from normal people. They couldn’t buy it, they couldn’t touch it, so naturally they didn’t care.

Actually this was the reason why Xu Yi was doing this.

Xu Yi wanted to promote bicycle racing and wasn’t that worried about promoting the Magic Sedan.

Because he was clear that whether it was the Lampuri Kingdom or the surrounding kingdoms, Magic Sedans were a high end thing that normal people couldn’t play with.

Even at the current stage, he was aiming at merchants and nobles that were rather well off.

This was a small group, so Xu Yi didn’t need to focus too much on advertising.

The merchant and noble circles had their own ways of contacting each other. After the Magic Sedan was released, it didn’t take that much effort for this to spread in these two circles.