Chapter 580 (1/2)
As soon as the end of the ”fairy tale” killing feast is over, jacel will fly directly from Suzhou to Italy.
Two months ago, when jansser was still shooting the film, Xia Chaoqun had received a message from Elysees, and the advertising plan had been decided. As soon as Jiangse's play was finished in late September, he flew to Italy to prepare for the Elysees advertisement shooting.
Both sides attach great importance to the advertisement this time. During filming, she seldom appeared in public and paid no attention to some media opinions.
But the news on the Internet that she wants to speak for Elysees has been very clamorous. On that day, China information released a little gimmick to attract public attention, and many Chinese netizens began to hold a dubious attitude.
But with the three parties involved in the matter were silent, and did not come out to explain, clarify the situation, many keen netizens have smelled some signs.
At present, the official website of Elysees company is full of a large number of tau Cen fans. The most serious is the joint boycott of Elysees by a group of famous ladies and wives in China.
The wife and daughter of Zhou Wei, the boss of Jingtai real estate in China, took the lead and publicly opposed Elysees's move to replace or add spokesmen at a charity auction.
Their mother and daughter are both Tao Cen's iron powder. Since Elysees entered China ten years ago, Tao Cen has become the spokesperson of its brand. In addition to publicly stating that Tao Cen's temperament and Elysees brand image are seamless, they are also practicing their own deeds. Almost every model produced by Elysees company is found in the cars collected at home, which can be regarded as a very supportive consumer of the Elysees brand.
Under the leadership of Mrs. Zhou, many people in the imperial capital of China have bought Elysees cars.
It was because of the existence of taocen's powerful fans that supported more than 60% of the sales volume of Elysees after it entered China. Therefore, in the sixth year of Tao Cen's endorsement of Elysees, Elysees gave Tao Cen a car as a token of honor, which caused a great sensation at that time.
Today, Mrs. Zhou and her close friends boycotted Elysees's launch of jansser as the spokesperson, which has a great impact on the sales of Elysees.
As the world's top sports car brand, Elysees's cars are still dominated by high-end sports cars. With the inheritance of brand culture and craftsmanship, the price is still not affordable for the general public, and the main service object is the rich class.
Mrs. Zhou and other well-known rich wives in China's region boycotted together, or brought some pressure to Elysees.
By virtue of his friendship with piece, Xia Chaoqun also has some understanding of the internal situation of Elysees.
In the sales of Elysees vehicles, the purchase amount of the rich accounts for more than 60% of the Chinese market share. Therefore, we can imagine how serious the speech made by Mrs. Zhou and others.
In recent months, the sales volume of Elysees company has decreased significantly. In fact, the change of spokesperson of Elysees in China has a certain impact on the Elysees brand.
At present, the brand is focusing on the advertisement shot by jansser, and only hopes that after the advertisement is released, it can recover its disadvantages and increase its car sales.
This is an opportunity and a gamble.
Tao Cen's advantage is too great. In the eyes of many people in China, her brand image with Elysees company has been bound together. In the eyes of most rich wives headed by Mrs. Zhou, she will instinctively feel that Jiang se is a latecomer.
No matter in terms of her age, position or origin, it is quite different from Tao Cen in the eyes of many famous ladies and wives.
In recent years, although Jiang se is famous for several films, Mrs. Zhou still feels that she has too little information, and that her temperament and family are not enough to support the endorsement of Elysees. Not to mention that Mrs. Zhou's mother and daughter are fans of Tao Cen, they will help Tao Cen psychologically.
If the advertisement of janssel is not well shot and fails to show the desired effect after its later launch, it can not save the sales volume of Elysees which has declined due to signing her as the spokesperson. Then it is possible that once the endorsement contract of the past two years has passed, the sports car of Elysees will not throw olive branches to Jiangse.
At the same time, Tao Cen will be the biggest beneficiary of the addition of Elysees spokesperson. She will prove her brand value with practical actions, and many big brand manufacturers will favor her much more.
She doesn't have to do anything to prove her status as China's first actress.
On the contrary, if this endorsement fails, it will be a great ugliness for her.
No matter how it is rumored that she is now qualified to sit on a level with Tao Cenping, or when the company signed her, she was retained by shares. The market data will not be falsified. That is the embodiment of the real value of a female star, which is far more true than the views of a few people.
At the same time, if Jiangse fails to prove its appeal ability, Elysees sports car makes a wrong decision and becomes a laughing stock of the public, which will also have an impact on the reputation of jansser. Things will not be over just because her endorsement time is over. This lesson may stop many luxury brands that may cooperate with jacer in the future.How serious the consequences are, Xia Chaoqun and Jiangse are very clear in their hearts.
Therefore, Jiangse also attaches great importance to the advertising shooting of Elysees. After the shooting of Xianyuan, she had time to stay in Suzhou to rest for a few days before leaving. However, she still decided to go abroad in advance and communicate with the company of Elysees. She is also familiar with the sports car that Elysees asked her to speak for.
As soon as janssel arrived in Rome, he soon got in touch with Elysees. After taking an afternoon off and adjusting the time difference, he was invited to visit the Elysees factory in Italy.
The new sports car launched by Elysees is named leopard, which has not been officially sold to the public. The image and data of the products are kept confidential. Jansser is the first group of ”visitors” who first saw leopard.
For sports cars, Jiangse is not as interested as Pei Yi when she was young. Her personality is always regular. When Feng Nan was in, there were drivers driving in and out of the car, but she had taken Peiyi's sports car several times.
Most of her knowledge of sports cars comes from Pei Yi, but the leopard launched by Elysees quickly catches her eyes at the first glance.
This leopard, which is parked in the factory, is black and smooth in shape. It looks like a leopard hiding in the dark. It is beautiful and elegant. From the appearance, it is enough to attract people's attention.
Under the light, the black with extremely elegant texture seems to have vitality. With each step of walking, the luster of the body surface seems to come alive, with a flowing sense of brilliance.
”This leopard, which was just completed three months ago, is what you want to use in this advertising shoot.”
The person in charge of Elysees company's reception of jansser smiles and introduces the car, while signaling his assistant to unlock the car, and introduces the basic performance of leopard for jansser. ”The leopard models launched this time mainly focus on four colors: black, white, yellow and red, but the company mainly promotes black at present.”
Compared with the bright color, in fact, the most classic color of Elysees vehicles is still black. It has been focusing on vehicles for many years. Elysees has reached the peak in the research of vehicle performance and all aspects. This kind of black is not the feeling that ordinary vehicles can make.
The more common it is, the less likely it is to shine. As jansser can imagine, this leopard will surely attract the attention of a large number of sports car enthusiasts after it comes into the market.