Chapter 788 (1/2)
The re opening of domestic and foreign film import policy has begun to gradually impact the domestic film market.
Before that, although there were many Hollywood blockbusters released in China every year, the audit was quite strict, and there were also restrictions such as quantity requirements. Foreign films needed to be released in China, and they needed to apply for a schedule several months or even half a year in advance.
Now it's not the same. Now the policy for foreign films is basically the same as that for domestic films. Even because of some cultural differences, it's more relaxed than domestic films in auditing.
Since the opening of the new year's policy, only a little more than a month has passed. Four imported blockbusters have been registered, and two of them have been shown.
The two films that have been released are both from Hollywood and have been released in North America. The reason why they were not released in China before was due to the problems of censorship and film stalling.
No, as soon as the policy was opened, the two films came out first.
These two films are from two different film and television companies in Hollywood. One is Diman film and television from Hollywood, which is a hero film called ”thunderman”.
The other is paramount from Hollywood, a science fiction film called journey to the stars.
These two films, which are regarded as the new year's festival of the night light, have caused a wave of film watching craze after the hero movement of the new year's festival of the night light.
The quality of these two films is really excellent. Although they were released at the same time, they both made great progress at the box office, and the response was very good.
However, the box office of these two films is good, but it's hard for others.
Zhou Zhou, the director, avoided the edge of the night light during the new year's festival and delayed the release of his movie ”laughing Chang'an”, which happened to be released at the same time as the thunder man and the star journey.
During the box office sales of these two films, our director Zhou Zhou almost cried. At the same time, he was shown together with two Hollywood blockbusters, which was a devastated tragedy.
At the time when the box office of thunderman and the starry sky break through billions, the box office of Zhou Zhou's ”laughing Chang'an” is still counting by tens of millions.
Zhou Zhou's film, night light, went to see it specially. The quality is not very good, but it can be seen. If there were not such two strong enemies in the same period, it would have attracted the audience's attention completely, and the box office would not be so bad. At least it would have been several times.
The liberalization of the policy of importing foreign films does have an impact. Although the market will be saturated with the ability to see whose works are more attractive to the audience, it is impossible for the audience to go to see every film when several films are shown a day. They will have their own choices. At this time, they will see who has better reputation and is more attractive.
As long as the film quality is enough, the audience will naturally buy it. But if the quality is not so good and there are high-quality films in the same period, it goes without saying who the audience will choose.
In the final analysis, it is still necessary to make good movies, make high-quality movies, and make movies that audiences like.
The work directed by Zhou Zhou is the first one affected by the open policy, but certainly not the last one.
Then there are two domestic films released, one is called ”don't say you don't love me” love film, one is called ”Shura road” fantasy film.
These two films, after the films directed by Zhou Zhou, are on the streets one after another, and they are very miserable.