28 Chapter 28 Promotion Plan (seeking recommended collection) (1/2)

In a flash, the time came to September.

Europa Pictures received a notice saying that it was going to promote the movie ”Buried Alive”.

The initial plan is to promote it for a week and then push it into the French market.

Speaking of this publishing company, it is quite interesting.

It was Lehmann who inquired about it through many channels before he realized that one of the founders turned out to be Luc Besson, a very famous French commercial director.

Yes, it was Luc Besson who made a series of acclaimed and popular films such as ”This Killer Is Not So Cold”, ”Joan of Arc”, ”The Fifth Element”.

At the beginning, it was also because he was very dissatisfied with the current situation of the domestic film market. He felt that as this continued, France would sooner or later become the back garden of Hollywood movies.

So, he put aside the heart of a literary director and studied how to make the film more commercial.

It is for these reasons that although Europa Pictures is a newly established film company, its local distribution capabilities are very good.

And there is a certain degree of competitiveness in the entire European market. Otherwise, director Luc Besson will not say without shame that he will unite the power of the European film industry to counterattack the Hollywood market.

Of course, as a major director, he is naturally not biased towards film and television distribution, and he does not pay attention to the distribution of ”Buried Alive” at all.

For such low-cost movies, we have our own company's internal personnel evaluation to customize appropriate internal resource operations for them.

In a word, a small cost must look like a small cost.

Time entered on September 3, and news reports about movies appeared on the entertainment pages of French newspapers.

”Focus on human nature, who is responsible for the tragedy of innocent citizens being buried alive?”-”The Parisian”

”A great thriller, officially aired on September 9.”-”Le Figaro”

Silently, it can be regarded as attracting a small amount of attention.

After all, for Europa Films, which has not completely bought out the copyright, it will certainly not give too much publicity resources to promote ”Buried Alive”, and half of the purchase cost, which is 800,000 euros of publicity expenses.At this price, they think it is very suitable.

So, what TV channel advertisements, national newspaper entertainment headlines, outdoor large-screen advertisements... don't have to think about it, so much money will not be spent there.

They mainly posted movie posters in certain theaters, and also put second-page advertisements on certain local media.

Such a carefully calculated operation will naturally not cause any trouble.

However, after all, the cost of the film is there, and it is impossible to invest too much, otherwise, Europa Pictures will suffer.

......

Apartment somewhere in Cannes.

Lehmann has a well-kept haircut and fixed it with mousse. The upper body is wearing a beige short sleeve with various French fonts printed on it. The lower body is wearing a pair of loose trousers and a pair on his feet. sandals.As soon as I walked out of the bathroom, I saw Ryan and Thomas stinking in front of the mirror.

Both of them wore formal suits and ties on their chests.Suits, trousers, and leather shoes, as if they were going to a high-level dinner party.

”Do you want to be so exaggerated? Isn't it just going to the movie?” Lehman curled his lips, indicating that he could not understand the operations of the two.

”It's not the first time in your life. Naturally, you have to be more formal.” Ryan laughed, and then asked back: ”You also need to change your formal suit.”

”No, it's too hot, it's best for me to wear this suit, cool.”

”You can't change it. Shouldn't the three of us wear the same type when we start together? We are still not a team.” Ryan said, casting a look at Thomas on the side.

”Yeah, the three of us walked together, you look very uncoordinated in this way.” Thomas also said.

”Haha, don't.”

It's just to watch the midnight screening of ”Buried Alive” on the spot, so what do you do so grandly?Lehman clearly rejected this very stupid proposal.

As soon as he finished speaking, he was surrounded by two big men, ”If you don't change, we will do it.”

fuck!

In desperation, Lehman also put on a formal suit, from head to toe, the two sides beside the heel were surprisingly consistent.

In the breeze, the three got into Ryan's car, a silver-white car made by DS.

Driving smoothly along the way, the three came to a cinema southeast of Cannes.

”Alright.” Ryan sat in the driver's seat and began to greet, ”Let's get off the car, it's already here.”

Lehman opened the door of the back seat and turned to look at Ryan, ”We are really stupid to dress like this.”