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March’s footsteps entered Lehman’s life unstoppably. After more than half a month from the Sundance Film Festival, ”Three Fools in Bollywood” still hasn’t been screened in various theaters. However, according to Their plan is coming soon.

On this side, the US channel distribution work and the final finalized release schedule given by Europa Pictures to Paramount Pictures have remained the same as before. It was scheduled at the beginning of the second cycle in March, which is March. Number 10.

The film will be the first to be screened in 21 art theaters in Los Angeles and New York. The subsequent expansion has not yet been decided, and will be adjusted according to market acceptance and box office response.

As time approached the movie's release schedule, Lehman finally saw the news and advertisements of ”Three Fools in Bollywood” from the media.

He was still in the United States at this time. Although he went back to Cannes, France, he quickly returned.

The members of the team remain the same. Next, they still need to cooperate with Paramount Pictures and deal with related matters.

Propaganda work is in full swing: the entertainment page of the second and third-rate newspapers in the Los Angeles area shows the news that the film has won Sundance audience awards and will be released; some film critics’ columns have also passed or praised or praised or questioned The way, in the effort to attract people's attention; on the large screens of some theaters, the trailers of the film are played intermittently...

On Monday, March 3rd, ”Three Stupies Havoc in Bollywood” low-key released the film's first promotional poster in North America.

On the poster, the three main characters lined up in a row and looked forward with a smile. The background picture shows a beautiful campus. Although they are smiling, their eyes are very lonely, with helplessness and hesitation in their eyes.

It's just a poster, but it seems to tell the story of the movie.

......

On March 10th, ”Three Fools Haunted Bollywood” officially landed on the North American theaters. At the same time, the filming work began in France, Britain, Germany and other places.

Just as Lehmann's idea was faithfully implemented by Europa Pictures, this will be a simultaneous global screening.

In the United States, this spot-screening accidentally attracted a lot of attention, firstly because of the influence of Sundance; secondly, because of the spontaneous appearance of many real voices from the audience participating in the film festival on the Internet, they have one after another. Said that only after seeing this movie can one feel the shock, as if walking into the Imperial University of Technology in person and truly feeling the depression, anxiety, sadness and despair brought about by that environment.

Everyone expressed their views and opinions after watching the movie, combined with Paramount Pictures' recent publicity work, quietly aroused more and more curiosity and expectations.

In the second week of March, there were two films that were screened on a large scale in theaters, ”We Used to be Warriors” and ”On the Brink”.

The previous one was a war action film starring Mel Gibson, Greg Kinnear, Sam Elliott and other acting actors, and it was also unanimously regarded as the most powerful contender for this week's weekend box office championship.

The latter is an American crime film jointly performed by Denzel Washington, Kimberly Elis, and Ron Anabel, but because the theme is a story about a worker who works in a factory, some of the pattern is too small. , This is a flaw for a movie that focuses on crime. In addition, the director's own ability is limited, so it is destined to be difficult to do in the box office market.

Although the two new works have their own topics and focus of publicity, the cold March schedule did not appear to be hot because of their addition.

Such an awkward time period, coupled with the absence of the main box office of the younger generation, really made the two films extremely difficult.

With such a huge investment, the combined production cost of the two films has passed the 100 million U.S. dollar mark, but the daily market revenue is not high.

The films that have not been released before have also inevitably shown various declines.

It can be said that none of the films released on a large scale during the entire March schedule dominated the roost, all of them were in bad shape.

After missing the grand opening of the awards season at the end of the year, most of the works selected for this schedule are truly independent works released by independent film companies. For example, ”Personal Speed” was also lost to this time by Miramax. Segment released.

Compared with Harvey didn't pay much attention to the work that won the Sundance Award, ”Three Silly” seemed much more planned.

Neither is the publicity of the same grade.

In such a comparison, many topics of ”Three Fools Havoc in Bollywood” easily occupied the talks of those movie lovers in the art theaters.