97 Chapter 97 Joint Promotion (seeking subscription recommendation) (1/2)

After initially determining the release schedule of ”Furious”, Europa Pictures contacted Paramount Pictures, which owns the North American channel distribution rights and a part of the investment share of the film, to jointly start the pre-screening publicity work of the film.

That is, the day after the two sides communicated well, on September 27, Paramount Pictures first announced this news to the media.

On November 22, ”Furious” will officially land on theaters in various states and regions in North America.

At the same time, media and newspapers in France and the United States have also released a series of stills from the shooting process or boasting soft articles.

There are Nicholas Cage standing on the Furious in a tank suit, he and Heath Ledger smoking a cigarette and talking about the war, the Allied commander and the German commander shook hands friendly, etc.; there are more behind the scenes The shooting highlights were also released. The crew has invited the only Tiger tank in the world that can be operated, all firearms have been restored, and the costumes are the characteristics of that era...

In short, as long as there is a topical degree that has a positive effect on the promotion of the film, it will be reprinted by major media or magazines and then told to the audience.

Of course, all of this requires money, not only money, but sometimes also favors.

Nicholas Cage’s fans or Lyman’s personally accumulated fans were in high spirits after receiving the news.

This shows that this year's Thanksgiving will be able to see this new work, there are still some small expectations.

Looking at the tough image of Cage in the stills, this part of the audience is undoubtedly interested.

But there are also people who have questions, especially those Nicholas Cage’s diehard fans or the fans that Lyman has attracted with ”Three Fools in Bollywood”.

Judging from the official information, ”Furious” is undoubtedly a movie about World War II. Will it really be a good movie?

They all know that Lyman was born in a literary and artistic film. Nicholas Cage, who just failed a movie with a similar theme some time ago, was mocked by film critics.

Can it really work?A genre suitable for literary and artistic photography to engage in business, this span is too big.

This doubt is really open for discussion.

But there are doubts. Isn't it also a performance of topicality? It means that someone really pays attention to this movie. This is a good thing.

It's better than the crew's constant shouting without anyone taking care of it.Ignoring is the most terrible question.

What Paramount now thinks is how to turn the audience's attention into a motivation to make them walk into the movie theater to support the movie.

This undoubtedly needs more intensive follow-up propaganda work to move.

Europa Pictures and Paramount Pictures have long reached a consensus on the promotion plan of ”Furious”.

When Lehman finished editing, the trailer was also announced.

The hard propaganda methods of movies can also start to unfold: movie posters are spread on the advertising spaces of city facilities such as the bulletin boards of bus stations and the bulletin boards of cinemas. One month before the release, the TV stations and the media should be contacted. Stopped to accept a special interview.

Nicholas Cage also teamed up with Heath Ledger and other creative teams to keep running around, or attending charity events, or participating in magazine promotion, or running between radio stations in major regions... even online Paramount Pictures also referred to Lehman's opinions and opened up an official website for ”Furious” to regularly update the crew or film news.

But for Paramount Pictures, this is obviously just the beginning.

As the Christmas schedule approaches, the publicity effect will increase, and we will work harder to build momentum for the film.

”Hi, Creman, are you free? Let's have a cup of coffee, how about? Okay, then we will meet at three in the afternoon.” In the office of Paramount Pictures, Shirley Lansing put down After switching on the phone, he winked at the assistant next to him, and the other party immediately went to prepare an appointment for the afternoon.

As the chief executive officer of Paramount Pictures, Shirley Lansing made a call just to speak with Kliman, the most senior columnist in the entertainment department of the Los Angeles Times, and the purpose was nothing more than the promotion of ”Furious.”

Together with the participation in the recording of ”The Tonight Show” scheduled for next week, the interviews of its major newspapers and the entertainment headlines of the ”Los Angeles Times”, it should bring more topics and attention to the film.

Thinking of this, she called Christie, the marketing executive.

”For the premiere, what did Europa Pictures plan for?”

Christie, who was called, replied in a deep voice: ”They plan to hold the premiere of the film in Paris, France and Los Angeles, USA, and the two places will be launched simultaneously.”

Shirley Lansing thought for a while, and said to Christie: ”That's it.” Then, she asked the next topic, ”What about the company's publicity budget? Judging from the work of these publicity, it can be maintained to the film Is it the day of the show?”