235 Chapter 235 The so-called media (seeking subscription recommendation) (1/2)
Two days later, the incident further fermented at the same time.
The overlord of the industry, Paramount Pictures took the initiative to announce that it would hold an apology conference for the film.
Of course, this is by no means a scene of bowing one's head and admitting defeat, but a catalyst to further promote propaganda.
When it comes to marketing, there is no better way to play than film companies that have mastered media resources.
Think about it in the past seven or eight years, the lesser-known ”Harry Potter” series was first published and then Warner's dominance was not the only way to have today's influence.
October 15th, in the morning.
A black Cadillac drove smoothly, and the scenery on both sides of the road swayed hurriedly.
In the car, Shirley Lansing put down the newspaper and was still discussing the headlines, very satisfied with the company's execution.
”Are you all ready? When the press conference is held, you must make a big scene.”
”Well, please rest assured, President, we have invited more than 30 media outlets, and they will all send reporters to participate.” The assistant sorted out the speech and nodded in response.
On the other side, Lyman is located in the mansion in Beverly Hills, but Wen Ziren is extremely nervous.
After the movie was released, he was taking the film's creator to publicity road shows everywhere.
Suddenly, I received a call from Lehman, saying that he wanted them to come back.
Then on the road, I heard that a lot of media were criticizing ”Chain Saw”, and thought that after this incident, my work was likely to be painted.
Regarding Wen Ziren's guess, Lyman naturally found it funny.
Will Paramount let the profits it get?How is it possible? This is as funny as the words of a capitalist who have a very social conscience.
Although he had been notified of these hype promotions, he really didn't expect Paramount to be able to play so many famous things through such a small matter.
In his opinion, going to horror movies with a bad heart is not a sensible performance. Besides, it is clearly stated on the movie poster that it is not recommended for pregnant women and those who are unwell. Let's put an end to minors, and that's it. Who can blame this thing?
In any case, it is impossible to blame the movie.
What's amazing is that Paramount caught such a trivial matter and came to a very clever ”negative propaganda”.They deliberately said that the movie was scary. It was their fault. They had to apologize, but they also aroused the enthusiasm and interest of potential audiences. After all, a horror movie that can scare normal people into the hospital, how can a man want to prove himself .
Besides, this is the best work for honesty and inviting female friends who have a good impression to watch and promote feelings together (don’t ask why, ask is that both parties have such psychological preparations, otherwise, who would watch horror movies with you? Find a theater at random at night, and you will find that single dogs really rarely go to horror movies alone.)
What's more, Paramount's brilliance lies in the fact that first things were hyped up and attracted the attention of many people, and then they couldn't stand the ”pressure of public opinion” and wanted to hold an apology press conference.
If at this time, the main creators of the movie show up together and bow very sincerely, it is estimated that many people will be so triumphant that they think that they are relying on the keyboard or the media to make this happen.
As everyone knows, Paramount Pictures has planned with the media a long time ago and fooled around together.
You must know that in the world of capital, many “truths” who think they are the truth are just little girls who have been slightly dressed up.
What kind of news is valuable, anyway, is not plain.
”Trumen's World”, is it bad?
......
At three in the afternoon, the apology press conference was held on time.
A group of reporters who set up their spotlights and are ready to watch the excitement stand in accordance with their positions.
You know, all the reporters and free media people present-most of them are ”paparazzi”, all have red envelopes, how can they not show a good posture.