281 Chapter 281 Trial Meeting (seeking subscription recommendation) (1/2)
In Paramount Pictures' internal theater, in addition to Shirley Lansing, Lyman, and a group of executives from the distribution department, there were a dozen people in the huge theater.
Among them are the three major theater oligarchs Regal (Royal Entertainment Group), AMC and Cinemark and other theater group executives.
The current North American film market has long entered a stock game period.
What does that mean?
That is to say, the market for American film screenings has been relatively stable. No one will easily build new theaters. Instead, they are actively acquiring and integrating other scattered theaters to expand the scale of their internal theaters.
There is a precedent for this.
Since 2001, Royal Entertainment Group has filed for bankruptcy protection due to a break in its capital chain due to excessive expansion. Investor Pierre Andus has turned the tide and carried out a large-scale stock market sweep on Regal. After obtaining a controlling stake, it has successively acquired two institutes. Line, three sub-brands, established a parent company-Emperor Entertainment Group.
After this time, many people with intentions have used big data analysis to conclude that the number of theaters in the United States has been relatively saturated, and it is not the era in which one can make a profit by establishing one.
By 2004, the total concentration of the three oligarchs had exceeded 50% and continued to increase, with market shares reaching 18.32%, 17% and 15.86% respectively.
In addition, there are also the directors of several large independent cinemas in the theater, such as Alberman, the manager of a private theater company owned by Paramount’s old owner Redstone.
Paramount was forced to abandon its cinema companies because of the existence of antitrust laws.
But Redstone still got a part of the large-scale cinema industry by controlling CBS (CBS) and viacom (viacom media group).
This private theater company can not only be used to show movies, but also often used as a venue for movie premieres, operas, star concerts, etc.
However, they only have 29 theaters distributed in various relatively prosperous states.
As for Albertman to come, it was still an invitation from Paramount.
They think ”Micro Love” is very suitable to be shown in these luxurious theaters.
The main feature of the movie is being shown on the screen right in front. All of you present here are elderly people except Lehmann, but they can't help but smile at certain points.
”Micro Love” is different from ”Bad Guy”. The latter is rated as R, which naturally rejects some viewers, while ”Micro Love” is pg-13 (normal level, children under 13 need to be accompanied by their parents to watch).
The main audience has been relaxed a lot, and teenagers can also buy tickets alone.
By the end of the film, Shirley Lansing took the lead and applauded, smiling all over his face: ”Director Lyman's work is as good as ever, and it must be another good word of mouth this time.”
”Where, where, thank Paramount for helping the movie.” Lehmann looked polite.
Alberman took the lead and said: ”Director Lehman's ”Micro Love” is very good. We will use 20 theaters to show it.”
As soon as the movie watching session ended and several other independent theaters expressed their support, the executives of Paramount's distribution department have led people to discuss with various theater companies to arrange the number of films and screens.
Lyman and Shirley Lansing went back to the office and waited patiently for the results.
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