418 Chapter 416 Touchstone (1/2)

Touchstone Pictures is a distribution label owned by Disney.

In 1984, Roy Disney, the last person in power in the Disney family, announced that he would retreat behind the scenes.

It was also this year that the Disney board paid a heavy price before repelling the hostile takeover from Sol Steinberg (Disney’s 20% premium was used to buy Sol Steinberg for US$325 million. Grid holds 11.1% of Disney’s total shares).

Then, driven by the first shareholder, the Bath family, Disney hired Michael Eisner, then president of Paramount Pictures, as the company's CEO.

Well, it should be reasonable that the Disney film industry founded by the Disney family is not the most equity owned by the Disney family.

After all, in the process of capital accumulation, there will always be problems with relationships, connections, funds, etc. Under trouble, it is normal for equity to be dispersed and even change hands.

The release label of Touchstone was the first breakthrough after the new manager Michael Eisner took office.

Its purpose is to help Disney get involved in the non-young movie market, specifically producing movies for adult audiences.

Over the years, under the leadership of the new management, Disney has blossomed in animation and live action, and its market value has risen rapidly.

Its classic film and television copyrights and character images are derived to Disney parks, dolls and other surrounding markets are gradually rising.

A gold mine was developed...

It is a pity that Mr. Michael Eisner, the executive who has been pushing all this, has gradually broken up with the company’s shareholders...

Because this product has selfish intentions, Disney has used the company's resources to grab some of its own assets during the development process.

If his prestige is always outstanding, everyone keeps one eye open, after all, the management talent is really good.

But in the past few years, the power has increased, and the temper has also risen, the less concealed it is.

First, it fell out with the management of another gold mine, that is, Pixar Studio. The relationship between the two quickly dropped to a freezing point. If it hadn't been for the five-year contract, it would have been yellow.

Then, the several film projects that led the investment suffered losses one after another. What ”Haunted Mansion”, ”Star of God”...One of them lost more than one.

There is also a high hope comedy and adventure movie ”Around the World in 80 Days” starring Big Brother Cheng. The shooting cost was as high as 100 million, and the publicity cost almost 30 million. As a result, the box office only received 23.9 million US dollars.

This little money is not enough for publicity.

Michael Eisner was miserable. Many people were dissatisfied with him. As a result, something happened again. It is estimated that he will step down soon.

Of course, compared to the huge Disney, this loss is only a small matter.

Isn't it more than one billion, just a small goal.

More to the point is that Michael Eisner is no longer suitable to continue to take charge of Disney's big ship.

No, at the end of the year, Disney still has big moves. As long as this work sells, everything will be taken back.

This first-line masterpiece they have been preparing for a long time.

Excluding the actors' pay, just the special effects and set-ups in the later stage cost more than 50 million...

There is also the escort of gold medal producer Jerry Brusheimer-although he charges a lot, he still needs a certain investment ratio.

The leading roles are Nicholas Cage and Sean Bin.The asking price of the two is quite high, but their market appeal is also worth it.

The total expenditure, plus publicity, cost up to 140 million.

In the heart of Disney, such a filming team, Brusheimer, together with Cage and Sean, can surpass 250 million at the local box office.

The global box office is expected to exceed 350 million, otherwise even the cost will not be recovered...

...

The next day, Disney held its premiere at the Hollywood Theater.

Disney is still so embarrassed, except for the red carpet, the media teams on both sides are scary.