499 Chapter 494 Heavy money marketing (seeking subscriptions, tickets) (1/2)

Willick is a very ordinary office worker, who can be said to be a movie lover at first, and will go to the cinema almost once or twice a month.

But the preliminary reason is that he spends time watching movies to entertain himself, and he rejects not cool enough and plays esoteric works.

In other words, he prefers the popcorn works criticized by film critics more than meaningful.

Unfortunately, his girlfriend has different tastes and likes to watch a French director named Lyman Last, so he has to accept the pressure.

But no way, girlfriends are more important than movies.

...

After the 37th Super Bowl night, in addition to enthusiastic discussions about the performance of the New England Patriots who won the championship, or the performance of the midfield show, singers or dancers, they were also sought after. A preview of ”The Mist” that appeared on the live broadcast.

The number of viewers of this Super Bowl is not as high as in previous years, but it also has an audience of 120 million. In addition, the editing trailer gives a lot of suspense. Just like the title, the fog can not see the whole picture, attracting many viewers. Sight.

According to word of mouth, in only one day, most of the fans knew that Lehmann's new work was about to be released.

At this time, the Super Bowl deserved to dare to charge such a high advertising fee. The platform had an amazing influence. Of course, the studio knew the role of the Super Bowl.

But the point is that the spring schedule is really not worth the effort to fight for. Too much distribution expenditure is itself a big screening risk.

After all, the publicity effect is very good, if the quality is not up to the standard, the possibility of being sprayed is too great.

This is a problem caused by excessive marketing itself, such as a certain castle.

However, Blue Butterfly Pictures is still very confident in the works, and the theaters have almost unanimously seen the market prospects.

The next day, Blue Butterfly Pictures threw in another $5 million to contact the media and online to create momentum, and the discussion heated up.

The main creators of the crew went to major talk shows and TV stations to promote variety shows; posters and hard-broadcasting were all over the crowds, shopping malls, office buildings, movie theaters... everywhere.

The consequence of this is that nearly 60% of the propaganda channels are occupied by ”The Mist”.

Even after it was released for several days, the popularity of ”Rival of the People”, which had a good box office, was suppressed by ”The Mist.”

Such a big move, spending money is like running water.

In the past week, publicity expenditures exceeded 30 million.

The first step for the issuing company is critical. Lehman decided to make a heavy move a long time ago, otherwise he would spend money little by little. Although it lasted for a long time, how could there be such an effect.

However, the cost of publicity is higher than that of production, which is very common for the film industry.

Of course, the accounts are not calculated in this way. After all, behind many film companies are large media groups, which make better use of resources and spend much less.

For example, if the release of ”The Mist” is handed over to the Big Six, not only will they not need to spend so much money to achieve the same popularity effect, but also make a lot of money from it.

After all, there are six major parent companies behind the advertising companies or newspaper publications on the market. Anyway, newspapers in the United States can also be founded by non-governmental capital. The national conditions are different.

But for Blue Butterfly Pictures, these expenses are appropriate. The prices of the major paper media invitation pages of public relations are almost all public. No money, who will give you the page.

Lehman doesn't expect to be able to directly lay down the market for propaganda resources. He just wants to have a relationship and know the way to release low-cost movies.