Chapter 389 (1/2)
Fang Xudong guessed right, and Li Mu didn't deny it.
He said he was really developing an instant messaging software and was ready to make social layout, but he didn't disclose too much. He didn't distrust Fang Xudong, but he didn't think it was necessary.
Fang Xudong is a great power in the field of technology. A nearly developed product doesn't need him to waste his energy. What he needs is to help Li Mu build other products, or let him come up with a solution one day when YY needs to carry tens of millions of users to transmit such huge data streams as voice, video and file.
At present, there are two aspects that need to be joined by Fang Xudong: one is miracle mu, which is his next cash source, and the other is taobao.com.
Taobao needs strong technical support. On the one hand, it needs to provide solutions for the influx of a large number of users. On the other hand, it needs to provide a perfect and safe trading environment. In addition, there is a very important key point: algorithm.
Taobao's algorithm is a very profound knowledge. Just like Google's research on page sorting algorithm, it recommends the results that are most suitable for users, most attractive to users, and most conducive to user transformation to users, so as to enhance user experience and viscosity, and improve the overall conversion rate of the platform.
This algorithm is not only a simple formula of recommendation weight and sorting weight, but also an accurate user profile based on the user's behavior habits.
”User portrait” is still a strange word for Internet practitioners, even Fang Xudong has not studied it systematically.
When he asked about the root of Li Mu's user portrait, Li Mu said: ”if we do Taobao in the future, then we can use the user's login IP to master the user's geographical location, not look down on this function. First of all, it can help us determine the region where our users are. We can determine the user's economy according to the user's region Development, average pay, and approximate purchasing power. ”
Fang Xudong nodded. Although he had never done e-commerce, Li Mu said it was easy to understand.
”Second, we need to record the content of each search, so as to analyze his interest points,” said Li Mu
”Understand, it's like cookies,” Fang said
Li Mu said with a smile: ”it's our own recorded user cookies. According to his interests, we need to work out a logical algorithm for user portraits. For example, if the user searches and purchases, mostly male products, we can identify him as a male, if more female products, we can identify her as a female. Although this can't be 100% accurate, at least In most cases, we can appropriately recommend female related items to the users we identify as women, but it's not enough to know the gender. We also need to infer her age based on what she likes and is interested in. If she likes to wear fashion brand clothes, we can infer that her age should not exceed 30, such as If she likes fashion clothes and has read books and stationery at the same time, then we can identify her as a student. With the popularity of the Internet, 80% of the students who can shop online are college students. Then we can temporarily classify this user into the category of female college students. In this way, we can recommend commodities that female college students are more interested in to her. ”
Li Mu pointed to Lin Qingya and said, ”suppose there is a female user whose login IP address is Yanjing, and her receiving address is within the Third Ring Road of Yanjing, and her user information is Lin Qingya, then we have mastered her basic information, but it is not enough. We also need to follow her likes of fashion, cosmetics and skin care Type, inferring that her age is between 20-30 years old, we can also judge her monthly income level based on her concerned commodity price and her consumption amount on the platform in unit time. If her monthly salary is more than 10000 yuan, she is a female senior white-collar worker. In this way, we can refine our age judgment again and raise her age limit to about 25 years old After analyzing her purchase records, we found that the goods she bought were all of the same type with higher prices, so we can basically judge the figure portrait of this person. ”
Fang Xu said pleasantly, ”in this case, we have the following information: Lin Qingya, aged about 25, lives in the Third Ring Road of Yanjing, with a monthly salary of more than 10000, likes to buy high-quality goods, likes clothes and cosmetics, which is very detailed...”
Li Mu said with a smile, ”it's not enough. For example, if she has occasionally paid attention to male products of the same age, we can infer that she may not be single. If she pays attention to pregnant women's products, we can infer that she is married and ready to be pregnant. If she pays attention to baby products, she may be pregnant or have children, which we can use The more accurate the user portrait is, the more accurate we can recommend the products that are suitable for them, so that they can find out that we know him better than other websites of the same type and cater to his preferences, so that we can always lead other competitors. ”
Fang Xudong looked at Li Mu in amazement and said: ”the concept of user portrait is really useful. Your understanding of the Internet makes me blush. I haven't thought about it or even heard about it in many aspects. If we can lead other people to start studying the algorithm of user portrait, then what we do will be more powerful 。”Li mudian nodded: ”algorithm is the soul, the core, the thinking and the invisible thing. It's more like a secret weapon that kills people. If it's done well, it will never be bad in the Internet field.”
Fang Xudong immediately said excitedly, ”in this case, let me be responsible for the research and development of this algorithm. The backstage support of Taobao can also be given to me, and I will design an efficient solution for it.”
”No problem.” Li Mu smiled and held out his hand. ”Welcome to join us.”
Fang Xudong stretched out his right hand and held it tightly with Li Mu. His heart of pursuing perfection was already ready to move.
Li Mu promised Fang Xudong a basic annual salary of 800000 yuan, plus 1% option of Muye technology. The year-end bonus and project bonus are calculated separately. Although the income is lower than that of him in Google, considering the consumption level gap between Yanjing and Silicon Valley in the United States, the salary gap can be ignored. The most important thing is the 1% option of Muye technology. Now, according to the market value, 1% is at least It's worth 10 million yuan. Of course, Li Mu also has his own option limit. He will gradually cash out within three years. If he leaves within three years, the remaining options will be deemed to be automatically abandoned.
Rich treatment, plus a new world outlook outlined by Li Mu, made him full of expectations for the future. For those who are addicted to technology, money is the second, and the pursuit of Niubi is the first. At Google, Fang Xudong can't lead any project, but here, Li Mu will not only provide him with almost, but also provide him with ideas It's the kind of Niubi mentality that makes Fang Xudong's heart beat faster.
After dinner, Fang Xudong said that it might take one to two months to deal with the current affairs. After returning to the United States, he submitted his resignation report to the company, and then handed over the work clearly. After sorting out the labor relations, he could return home. Then he would fly to Yanjing and report on Muye technology.
After dinner, Li Mu was in a good mood. What he lacked most in Internet was technology. Now he finally has the first one. With the first one, he will have the second and the third one. Then he can support a larger Internet product and create a strong Internet empire.
After Fang Xudong left, Li Mu said to Lin Qingya, ”today's business is elegant and you have made great contributions.”
Lin Qingya asked Li Mu, ”is this Fang Xudong really powerful?”
Li Mu nodded: ”in terms of technology, I don't have to say. It's very cow.”
Lin Qingya said with a smile, ”that's good. I'll try to find some more good people like him to join our company in the future.”