Chapter 526 (2/2)
So everyone agreed and gave Su Yingxue a drink.
……
The atmosphere on the wine table is becoming more and more warm, and Taobao has made preparations for the final online.
In a few minutes, the C2C e-commerce platform, which has been in the leading era for at least five years, will be officially unveiled. It will be presented to the world as a whole with a mature system. It is an online C2C website with considerable sellers and commodities, an online B2C prototype website with brand flagship stores, and an online e-commerce with strong online payment channel support Although the website can't amaze the world, it is enough to shock the domestic Internet industry with nearly 100 million Internet users.
At eight o'clock in the evening, when Li Mu was still drinking with others, Taobao finally went online.
At eight o'clock sharp, the real external display is the purchase link of mango me, and the banner ads on the easy to hear network have been hung for several days. Before that, the ads always showed the appointment of mango me, and at eight o'clock sharp, it became the button for display and click to buy.
mobile phone users as like as two peas, who have made an appointment with Mango-ME and wait for Mango-ME to sell, have been refreshing the home page of the Internet since eight. Finally, when they click the purchase button, they immediately click in. At this point, users who are waiting for Mango-ME to purchase are almost exactly the same as the users who are waiting for the first time to grab millet phone in ten years. Great enthusiasm, very eager to be able to purchase success in the first time.
When the user clicks the purchase link, the page instantly jumps to the purchase interface of Taobao. According to the page classification, the current purchase page is the product details page of Taobao - Mango e-listening flagship store - Mango me. Here, the user can see more beautiful pictures and text introduction of mango me, and the striking price is marked with: 368 yuan (postage: 23 yuan).Now Internet users haven't really begun to contact online shopping, and in the initial stage of online shopping, when Taobao sellers haven't entered into the fierce competition and the logistics cost hasn't been greatly reduced, it's natural for users to pay for online shopping postage, so users are not surprised at the 23 yuan postage. After all, mango me is good-looking and cheap. Don't say 368, even 468 is still good It's a good deal.
many users who have long anticipated Mango-ME are buying the order at the very first time. Taobao's purchase process is very simple. First registered users, if it is Alipay users, can be registered directly without permission, landing with Alipay account. At present, Alipay users exceed ten million people. The operation cost of these users transferred to Taobao net is almost zero.
a lot of Alipay accounts are immediately landed on Alipay account. After landing, they immediately enter the next page, fill in their own receipt address, name and contact information. Then proceed to the next step, and will directly enter the payment interface. After using Alipay payment successfully, even if the purchase is successful.
human details are not just Alipay accounts directly to Taobao, the user will fill in the address will be directly stored in the user address book, to facilitate users to purchase the next online shopping, users as long as the success of Taobao network, there is an opportunity to extract prizes, 100% of the opportunity to get the Makino science and technology YY value-added service exchange code, the most time is also three days YY member, or The free experience of the distinguished Blue Diamond members in the three-day YY game hall may be up to one year's free YY members, or 100 YY coins. If the user pays successfully, he will get a gift immediately, and then copy the exchange code to exchange directly in YY.
Using virtual currency without actual cost to stimulate consumption is a business model that Li Mu adores very much. Now, YY currency has a market on the Internet. It can not only be used to purchase various YY value-added services, but also be used in happy farm, personal space and other fields, with a wide range of applications.
If Li Mu has a company that specializes in soft drinks, he will buy one bottle and give one yuan for free. It's estimated that the sales volume will be too high. If any enterprise is interested in cooperation in this field, he can also come to discuss with Muye technology. For example, Master Kang wants to do similar activities in his product line, Muye technology can sell in bulk at 50% or even 30% discount Give him tens of millions of YY coins. If you can boost its sales, he will definitely buy them.
At this moment, the user level did not start to pay attention to Taobao. They just ordered to buy mango me at the fastest speed. From 8:01, users began to purchase successfully one after another, and the inventory of 100000 units began to decrease, and the decreasing speed was faster and faster.
At 8:10, 100000 units had been sold successfully, and with the time node reaching the time required for a large number of users to be familiar with the process, so the order volume growth began to increase, and the inventory reduction rate reached a peak of 280 units in a second. At 8:15, with the subsequent successful sale of a mango me, 100000 units were sold out.
Almost every employee in MP3 industry is paying attention to Taobao. They are constantly refreshing the page and watching the stock decrease as fast as the falling of a meteorite. Fifteen minutes later, when the mango me sales page shows that it is sold out, everyone has countless heads of grass and mud galloping by!
No one has ever seen such a sales speed. 100000 machines have been sold out in just 15 minutes, creating a sales volume of 36.8 million. This speed is simply abnormal and has never been experienced by the real retail industry.
Many people, including Liu Qidong, thought that the sales volume and speed were incredible. He called Li Mu ecstatically and told him that mango me sold out in 15 minutes. He thought that everything was like a dream. Taobao had a good start, but Li Mu thought that 15 minutes was not out of line.
In the golden age of Xiaomi mobile phone's hunger marketing, hundreds of thousands of mobile phones sold out in a few minutes. It's not a little bit stronger than now when Taobao launched mango me. Mango me can create this unprecedented achievement, not only because of its high cost performance, but also YY and easy to listen The two powerful channels of the Internet Guide Li Mu to achieve this result with many efforts, which is still in Li Mu's expectation. If it is sold out in five minutes, Li Mu may be surprised.
Although 100000 mango me units have been sold out, many users are still browsing the purchase interface. A banner ad has been added to the mango me interface, which indicates that the second round of mango me sales will be launched in 15 days, with the price unchanged at 368 yuan.
To everyone's surprise, mango me didn't raise its price after getting such a perfect start! This makes the MP3 industry really feel the end.
In fact, what's more shocking than the people in MP3 industry is the employees in the Internet industry, especially the senior magnates who have a strong sense of smell, because they are aware of the coming of a new era from the start of Taobao!(to be continued. )