Chapter 807 (1/2)
About the idea that Li Mu didn't want to tell Wu Haijun, Li Mu himself has been deliberating in his heart for many times, and basically formed.
At present, the R & D strength of Muye technology is too strong. Li Mu is going to cooperate with the project of Internet bar chain to develop an Internet bar management system and Internet bar desktop system.
The Internet bar management system is naturally for the sake of more efficient operation and management of the Internet bar in the future. The Internet bar desktop system is the new profit model Li Mu wants to explore. Relying on the Internet bar desktop system, it can extend two sources of income: the Internet bar advertising platform and the game distribution platform.
Advertising platform, to put it bluntly, is to advertise on the computer desktop and pop-up window of the Internet bar. Every screen of the Internet bar is not only a window for players to experience, but also a window for information display. As long as it has the ability of information display, it can be used to earn advertising fees. Because the Internet bar is an offline physical place, it is very suitable for advertising of local merchants, and the local advertising belongs to Fine advertising, the conversion rate is much higher than the whole network advertising, so if the Internet bar advertising development, itself can develop into a piece of not cheap income.
As for the game distribution platform, it's a lucrative business!
Nowadays, the online game market is just beginning to be hot, and the competition is far from fierce. In the future, more and more Internet users, more and more game players, more and more game companies, and more and more games will be played. At that time, the online game competition will enter the stage of white hot.
As the current online games are almost all end games, that is, client games, users need to download and install the game client before playing games. The user's use cost is too high, so the promotion cost of new end games is particularly high.
most users are playing the Internet games with relatively few popular games. They rarely take the initiative to download other kinds of new games, unless the game company's promotion is awesome.
But what if the new game itself has already been installed in the Internet bar computer, and is still placed in a prominent position on the desktop, and even the background of the computer desktop is the poster of the game? At this time, even without additional promotion, users will have a great chance to become the players of this game.
At that time, users only need to double-click the mouse, you can directly try to play new games, compared to the need to download, install, this leap is great!
A computer is nothing, but tens of thousands or even hundreds of thousands of computers? That's a great influence!
Moreover, it is very important that the proportion of game players in Internet cafes is much higher than that of Internet users at home. The vast majority of Internet users in Internet cafes play games, so the conversion rate of players is also surprisingly high.
Until 2016, online games will be a money printing industry, and the cash flow will be very strong. Except for e-commerce such as Taobao, almost no one can reach it. Li Mu's storm entertainment in the future will continue to make fast money in the game industry. Meanwhile, online games will be an essential part of the future framework of Muye technology, and the next step of online games planning will be a huge and heavy one If you have the ability to seize the Internet bar desktop, you will have another trump card when competing with other games in the future.
This Assassin's mace is even harder than the recommendation of YY pop-up. YY pop-up can only push its own things, but its own Internet bar system can directly not install competitors' games, which will compress a large part of the market space of the competitors, and the loss of doing so will only sacrifice a small number of customers.
This is Li Mu's bigger and more far-reaching plan on the chain Internet bar project. Therefore, it is unnecessary and necessary to make the chain Internet bar bigger.
As soon as we consider how to make it bigger, we have to reexamine the cost of chain bars. The
Internet cafe has a high investment in the early stage. And from the point of store cost, hardware cost, personnel and operation cost, no link can be saved. There is no bubble like the Internet. There is no way to rent or shop in shops anywhere. The cost of computer is even less expensive. What is more, the cost of recovering tens of thousands of computer is slightly slower. It has also dragged down the present Shenzhou, so every penny is real gold and silver.
It is reasonable to invest tens of hundreds of them first, match with a set of perfect software and hardware standards, make popularity, and then open the franchise. But Li Mu was not prepared to consider opening the franchise in the early stage, because the first thing to do is to sacrifice control, so what Li Mu thought was to build 500 to 1000 Internet bars and cover all cities in the country.
Although we don't consider absorbing and joining in, if there is capital interested in investing, we welcome it with both hands. Anyway, what we pursue is not to make money by Internet cafe. As long as we can guarantee our absolute control, even if we don't hold shares, we really want the added value that Internet cafe can bring.
In addition, Li Mu also has a layer of consideration. The Internet bar management system and desktop system are tool software. Most Internet bars need to be purchased with high value. If his R & D team can develop this system far beyond competitive products, he can also open this system to other Internet bars for free, and lock the program with technical means to make people feel comfortable Unable to crack, in this way, they can control more Internet bar desktop.
At this time, the military navy sitting opposite Li Mu didn't know. Li Mu's mind had already been flying. He was very happy at the moment. He got on Li Mu's express train and was really driven. If he had refused Li Mu at the beginning, he was afraid to find a skyscraper and jump down from it.After seeing off Wu Haijun, it was nearly midnight. Li Mu was not sleepy, so he turned on his computer and logged into the company's intranet to have a look at the current recruitment situation of Muye technology.
Li Mu has been an Internet practitioner for many years. He knows all kinds of products that can improve work efficiency very well. Therefore, the intranet that Li Mu supervises and develops is not as simple as a website, but a product with huge functions.