Chapter 852 (1/2)
In Li Mu's promotion plan, in addition to the normal full reduction promotion, the large-scale full reduction activities planned by Li Mu before are the most likely to attract users by making a large margin of profits, and easy to make users have a very good chance of optimism, which is the same as lottery. Most people subconsciously feel that they have great hope to win the lottery Tickets, the overall behavior of users is very passive, but seckill is not the same as robbing tickets. Users have great initiative, so in terms of users' psychology, they have greater confidence in seckill and robbing tickets.
Li Mu decided to launch two kinds of coupons with large amount and full reduction to let users grab and draw. Not only should there be 100000 coupons of 199-100 per day, but also 1000 general coupons of 199-198 per day. This kind of coupons is coming to the publicity gimmick. As long as they are grabbed, any activity product can be bought at will, as long as they are over 199, they can reduce 198 by no means vaguely, not only to give users great attraction, but also to Let a considerable number of users really enjoy this benefit.
If we put tens of thousands of two kinds of coupons to the public every day, but only tens of hundreds of coupons to the public, there would be no professional ethics.
Li Mu sometimes admired the boss and his team very much. He was very good at playing, and he played chicken thieves very well. Whether it was the one yuan seckill before the double 11, or the double 11 promotion and the so-called billions of big feedbacks, in fact, there were many holes and sets in it.
For example, one yuan of seckill, one yuan of goods, and the number of each one is either one, more will not exceed a single digit, but can use this psychology to fool millions or even more people to participate, even if there is the suspicion of users as monkey, but have to say, spend the least money to do the most things, the boss did a good job.
There are also double 11. In the early years, the double 11 was very poor. The product price was not transparent. Some businesses temporarily raised their prices to participate in the activities, and the price was even higher than the normal price at the time of double 11. Some enterprises launched so-called network special contributions, such as some network clothing launched by some domestic clothing brands. A down jacket was priced at 2000 yuan, and a discount of 1000 yuan was made to make it worthwhile, but they bought hand hair At present, no matter in terms of workmanship, materials or filling quantity, this product is not as good as the regular price of 5600 goods. However, consumers are helpless because there is no reference for this style offline. He said that the regular price is 2000, and you can't refuse to accept it.
It's even worse when we get tens of billions of feedback. We can't wait to receive thousands of yuan worth of red envelopes at one go. What we want is all: Rolls Royce 10000 coupons, which treat consumers as mentally retarded rotten goods, and then claim to give consumers 10000 yuan of big rebate. Isn't that what's a bullshit?
Of course, it's not just the boss. Many e-commerce enterprises behind learn from the boss more or less in their activities. Since you play like this, I play like this. If I don't play like this, no enterprise is willing to cooperate with me in doing this kind of activities. If I insist on playing like this, I will lose my mother's life.
What Li Mu wants to do is to put an end to this kind of deception from the beginning, and let e-commerce develop, popularize and influence the lives of netizens in a healthy way.
Some people who like to wash the ground will say that although there are some bad effects on the original sin of XXX in XXX enterprise, the bad effects are far less than the good effects brought by him. You can see how many people he helped to earn money and how many jobs he created? Can you do it? Is anyone else OK?
At first glance, it makes sense, but a careful analysis is actually to shake the wit and play hooligans!
Why? Why is your industry developing? E-commerce is an inevitable product of the development of the Internet. Without your appearance, there will be others to do it. It is not your invention or your original creation. There are already models. It is only that you play early in China, and the means are ruthless. You really start the game of Chinese e-commerce, which is a huge honor, but you start the game with a distorted direction and atmosphere. This Is that right?
If you change to someone else to start China's e-commerce business, and this person is more disciplined than you, then the industry will also be given a healthy start. But because of your non-compliance, although the industry is bigger, is the industry mode really healthy? How many hidden problems are there?
In the student group, if someone wins the first place by cheating, the favor of teachers and parents and scholarships, other students will follow suit. Those who insist on relying on their true talents will be eliminated eventually. At last, a large number of cheating students with good results will emerge. Do you think there is no problem with such academic atmosphere? Can you say that this is the prosperity and model of the academic world?