Chapter 929 (1/2)

Sun Zhengyi has been particularly upset in recent days.

Most of the reasons are because of the difficulties that letao is facing now.

Although people are not in China, sun Zhengyi is very concerned about the situation of the Internet in China. He has always been optimistic about the development of the Internet in China. He is also optimistic about the development prospect of boss Ma, so he invested in Alibaba bar, and even invested in the split letao.

However, since Li Mu was born in China, the pattern of Internet development in China has suddenly changed dramatically. The ambitious boss Ma is unwilling to see Li Mu become the leader of C2C, and takes the initiative to launch an attack on Li Mu, but unexpectedly he has made himself such a passive situation.

Letao.com has invested two million dollars in promotion expenses, but the effect of transformation is getting worse and worse. Now it's nearly 100 yuan of promotion cost to transform a registered user. The conversion rate is so low that it's collapsing. Sun Zhengyi thinks that in the Internet industry around the world, the user acquisition cost can't be compared with letao.com, which has created a The world record, a world record of humiliation and despair.

Before Li Mu launched the sniper attack, sun Zhengyi also felt that letao had a great chance to break through the siege successfully, because this platform not only had the resource support of boss Ma's B2B platform, but also had its own financial support. Such a large transnational Internet enterprise as Amazon is also letao's shareholder, contributing money and effort, as well as a ready-made book, audio and video e-commerce website dangdang.com Physical strength seems to have been very strong, but how could I have never thought that such a powerful strength would be totally vulnerable in front of Li Mu.

At present, the promotion of letao hasn't started yet, but Sun Zhengyi sees this situation, and his heart has almost declared letao's death.

When sun Zhengyi almost decided to give up letao, boss Ma proposed a plan to make a final fight with Taobao by further making a large profit. The most unacceptable thing for sun Zhengyi is that boss Ma asked himself and Amazon to make another $20 million to support the promotion war between him and Taobao.

Ten million dollars is not too much for sun Zhengyi, but it is not too little. Even if he is a billionaire now, the purchasing power of ten million dollars is amazing in any country. If such a large amount of money is to be invested, soft silver must be made a big deal of money, and it can't be washed away.

Sun Zhengyi carefully studied the plan given by boss ma. In the plan, boss Ma hoped to adjust the strategy and propaganda means immediately in the last few days, and directly promote it by giving 30 yuan vouchers to each registered user. There is only one threshold for the use of 30 yuan vouchers, that is, when the price of shopping reaches 99 yuan in promotional activities, it is 80% off of 99 yuan Plus package, now it's more than 99 yuan and 80% discount, then 30 yuan less package, if consumers buy 100 yuan of goods, finally only need to pay 50 yuan, and then Taobao will bear the postage.

According to letao's calculation, the company will lose at least 20 yuan for every 100 yuan of sales promotion on the platform. For sun Zhengyi, the data is too shocking.

Boss Ma's reason is that only through such a large promotion can we attract and gather users under the great influence of Taobao. If a platform wants to stand firm, the first thing it needs is users.

In addition to users, boss Ma also thinks that no matter how much pressure Taobao brings to letao, letao must make a beautiful data for the 929 promotion to show the strength and volume of its platform. Only in this way can it attract the attention of enterprises and small and medium-sized sellers. Otherwise, if the turnover of the whole platform is not ideal, enterprises and small and medium-sized sellers will be attracted Sellers will not pay attention to their own platform at all, let alone choose to develop on their own platform.

Taobao showed the volume of its platform to enterprises and small and medium-sized sellers across the country on the day of brand day: more than two billion transactions can be created in one day, and only with such a large volume can enterprises and small and medium-sized sellers be moved. After all, with such a big cake, everyone will feel that they have a chance to take a piece of it.

If the first promotion of letao online, one or two billion, or even tens of millions of transactions, wants to attract enterprises with a little strength, it is basically nonsense.

Although boss Ma's statement is well founded, sun Zhengyi is still reluctant to accept the plan, because in his view, boss Ma is now clearly ready to put all his eggs in one basket.

After careful analysis, sun Zhengyi thinks that with a strong opponent like Taobao, letao completely confronts Taobao, and the odds of winning are zero. In front of Taobao, letao is not a real opponent. If Taobao is a strong boxer, letao is like a paralyzed patient, if you force money to support it on the challenge Arena Stand, once the other side attacks, or stops putting in, letao will fall.

If thousands of Almighty let letao stand on the challenge arena, then the money is worth investing. However, in sun Zhengyi's view, letao is a platform destined to fall. What's the point of spending tens of millions to let letao stand for several days?

So he asked his investment manager to send a fax back to boss ma. In this fax, sun Zhengyi expressed his three views.First, it doesn't support Ma's plan to continue to fight Taobao to the end, and he won't continue to pursue the investment;