Chapter 964 (2/2)
”That's right.” ”We need to send a signal to all small and medium-sized sellers through a large-scale promotion: Taobao needs to develop C2C, which is a once-in-a-lifetime opportunity for every small and medium-sized seller,” Li Mu said
Senior brother Liu asked Li Mu, ”you just said that we are going to put vertical ads. how are you going to operate this?”
Li Mu said: ”in terms of vertical advertising, we need to talk about cooperation with all domestic websites with a certain traffic base. We need to buy out a floating window advertisement for a long time. The floating window advertisement will present the patterns and information of 4-8 kinds of commodities to users at the same time. After users see it, they can directly click any kind of commodity information and jump to the detailed page of the commodity. ”
elder martial brother Liu sighed: ”then the promotion is too strong, and you said that only small and medium-sized sellers, so many small and medium-sized sellers, how can we reasonably allocate?”
Li Mu said with a smile, ”that's another point I just said. From now on, we should let our small and medium-sized sellers realize the huge profit space of Taobao, and let them focus all their energy on how to operate their Taobao stores well. In this way, they will naturally not have the energy to operate other platforms, even if they are in other platforms When he opened a shop on the stage, he would not devote himself to take care of it, because all his energy is on Taobao. ”
Said Li Mu: ”I have two ideas about this: one is vertical advertising, how to allocate our vertical advertising? It's very simple to assign to shops with high level, high activity in the near future, high visit volume, high transaction volume and even high user consultation volume, develop a set of algorithm, and work out a weight calculation system. For those shops with high weight indexes in the near future, our algorithm will automatically push the products with the highest domestic sales volume to our vertical advertising, and directly give them violent drainage. ”
”For example, if Wang has a shop selling women's clothing on Taobao, in the recent period of time, he manages his own shop with his heart. In the unit time, he has many new products on the shelves, attracted many users' attention, consultation and even placed orders for transactions. Moreover, users generally have high evaluation and low complaint rate, then his weight will be in a ratio as a whole At a higher level, he is the potential target of our support. ”
”It's just that his shop has one of the most popular women's knitwear, which proves that the knitwear itself is the product with the highest conversion rate in his shop. Then we can directly import the traffic into the page of this knitwear, and the conversion rate of the traffic can be guaranteed naturally. For Wang, for himself, our whole network diversion is likely to bring to him within one day Tens of thousands, hundreds of thousands of visits, tens of thousands of consultations and thousands of transactions. If one transaction costs 50 yuan, we can bring him more than 100000 yuan in one day. In this way, he will naturally regard Taobao store as his most important business object, and the temptation of other platforms to him will naturally be much weaker. ”
”Once we start to use resources to push products across the Internet, our daily display exposure may reach more than 10 million times, and we can benefit a large number of Taobao sellers every day. At that time, we will tell the sellers several key points that affect the weight, as long as we don't tell them the specific algorithm, it's OK. As more and more Taobao sellers are benefited, other sellers will naturally become more like this Rush, try every way to improve their own weight, at that time, they naturally have no time to care about the fun. ”
After a moment's silence and thinking through several key links, they nodded and said: ”this is a very good way. If we let all Taobao sellers realize the huge revenue potential of our platform, they will work hard on our platform.”
”Support is just one of them, and there is a more important one,” Li said
”What is it?” they asked at the same time
Li Mu said: ”flow support is a temporary good, not a long-term way, so we have to give our small and medium-sized sellers a clear step up, a long-term step up.”
Li Mu then said: ”in the future, both the external and internal traffic of Taobao will give more resources to high-level sellers, so that the sellers can clearly know that the higher the level of sellers in Taobao, the more additional resources they can get, and the more money they can make. In this way, they will naturally try their best to improve their own etc Level, the higher the level, the more importance he attaches to Taobao stores. ””I see what you mean,” Lei said happily. ”With all these efforts, sellers can't do without Taobao. He puts Taobao in the most important position and fundamentally weakens the influence of other platforms on them.”
Li Mu nodded, ”it's meaningless to tie them with regulations and restrictions. Only with money and interests can they be firmly tied to our platform.”
”I have a suggestion. In the future, our search function will be ranked by the seller's credit rating by default. The higher the seller's rating is, the higher its products will be.”
Li Mu said: ”this is too absolute, but it will make low-level sellers lose confidence. Why not? In the future, the first three products of search results are high-level sellers by default, and the others are still in accordance with our previous default integrated algorithm.”
After a moment's deliberation, bishop Lei thought that Li Mu was obviously more thoughtful and nodded, ”OK, I'll give instructions to the technical department later and adjust it as soon as possible.”
Li Mu nodded, smiled and said, ”although we can't force our sellers to open a shop in letao, we can still give them a little trip.”
When they saw Li Mu's face was full of bad smiles, they immediately raised their eyebrows and hurriedly asked, ”what's the best way?”
Li Mu said with a smile, ”doesn't letao want to collect information for them and put them on the shelves automatically? Then, before they start to do it, we need our technical department to immediately develop a set of watermark function, which can add the logo watermark of Taobao to all the pictures of our products on display. In the future, the sellers will automatically add the logo of watermark to the pictures when they put the new products on the shelves. In this case, their automatic collection will be abandoned. ”
Elder martial brother Liu clapped his hands and said excitedly, ”good way! If all the photos have the watermark of our Taobao website, letao can't collect them automatically even for the sellers. They can't allow the pictures on their pages to be full of our watermark logo! If you have to do manual processing one by one, even if you are tired to death, if you need our seller to upload one by one in letao again, then ”
Professor Lei is also excited to say:” this method is too good! It's better to set multiple locations to increase the logo, which will appear randomly from top to bottom, from left to top, from left to right, from left to bottom to right, so as not to block them in batches with technical means! ”
Li Mu laughs: ”OK! Just do this, immediately communicate with the technical department, and realize this function as soon as possible! ”