Chapter 964 (1/2)

Li Mu rushes to Taobao. About 80% of the employees have had a holiday and rest. The rest are mostly technicians to ensure Taobao's normal visit and order during the whole national day holiday.

Master Lei and senior brother Liu are workaholics. They are no less devoted to their work than Li Mu. Therefore, on the first day of the National Day holiday, they are no less lax than on the normal working day. It is precisely because they are highly responsible for their work that they are able to know everything about letao.

When Li Mu came to the company, they immediately joined in Li Mu's office. After they had introduced the situation clearly for more than ten minutes, Li Mu's eyebrows were locked tightly.

The situation is really a bit overwhelming. C2C sellers are innumerable sellers all over the country. To be clear, every online shop owner is an ordinary individual user. Taobao, as an enterprise, has very unequal communication and interaction with these individual users. It seems that the platform is in an absolute dominant position, but Li Mu knows that it is true In operation, the platform should not be too hard, otherwise it will easily cause the user's psychological resistance.

Therefore, this first negates a solution: Taobao sellers must not be forced to operate across platforms. What the platform wants to create for these individual sellers is a good atmosphere of free operation. Once the platform exerts the power doctrine on the basis of free operation, it will be rejected by users. If Li Mu is willing to let the platform display the power in order to fight against counterfeits, but this kind of The situation can't be dealt with forcefully in any case.

What's more, the individual seller itself is a free individual. It's no use if you explicitly restrict him from opening a shop in letao. He can still open a shop in letao by changing his online shop name. This kind of thing can't be restricted by regulations.

The only thing that Li Mu is happy about is that the view of Lei and Liu is the same as that of themselves. Everyone is not willing to break the balance between the platform and the seller because of the threat of letao.

But here comes the problem.

The conditions of letao are really very rich for these small and medium-sized sellers who have no cost to open online stores. If not limited, there will be a large number of Taobao sellers opening stores in letao at the same time in the future. If they try to lure users from Taobao to letao to place orders, they are likely to bury a huge time bomb for Taobao.

There's no good way for the three of them at one time.

Elder martial brother Liu frowned tightly and said anxiously, ”letao is obviously the last fight. If they seize the opportunity to stand on their feet, they may be forced to dig a way out. Now we feel that there is no place to use it. It's like punching cotton hard. It's too hot!”

”I think the most important thing is that if letao makes a living at this point, the situation we set for them will be useless,” said Lei

In a word, wake up the dreamer.

Li Mu suddenly woke up and blurted out, ”yes! Our ultimate goal is to block letao in an all-round way, leaving only fakes for them. If we let them activate the whole C2C this time, all the layouts will lose their meaning. ”

Li Mu is very clear in his mind that if he wants to kill letao by relying on E-commerce's legislation of selling fake products, he must force letao only to sell fake products. He must let the platform know about the fake products and even actively encourage them to sell fake products. Otherwise, to let him go out, he will go back to the old way of Taobao. Even if the legislation of selling fake products is enacted, he will rectify it at most, which will not hurt the root.

Three people exchanged a look at each other, no one has a better way.

”We have tens of thousands of sellers. It's very difficult to control them,” said Lei

Elder martial brother Liu said: ”otherwise, we will fight a subsidy war like letao. Isn't he subsidizing 5%? We subsidize 8% or even 10%. ”

”It doesn't make sense.” Li Muli waved: ”the subsidy is only one thing. If we offer a higher subsidy than him, we can only make sure that our sellers don't dig our users, but we can't prevent our sellers from opening stores in letao. The sellers have no obligation to operate only on one platform.”

If everyone is competing to burn money to subsidize users, Li Mu is willing to take this pace, just like the battle between didi and kuaidi. After all, users are the most important for any product, and users are exclusive. The reason why didi and kuaidi keep burning money is that no one dares to relax once there is any one Fang lax, can't keep up with, then the user will all flow into the product of the opponent.

But Li Mu thinks it's not meaningful to compete and burn money to subsidize the seller, because the seller, like the taxi driver who was in didi and quick order receiving, is always pursuing the best interests, so it's not exclusive at all. When the two enterprises are crazy about burning money, most of the car rental drivers use didi and quick order receiving at the same time, in this case, they also compete and subsidize the driver , it won't work.

”I think what we have to do now is to pull the focus of competition from the seller back to the user,” said Li Mu Tuo after a long time of thinking

They looked at Li Mu and said, ”what do you say?”Li Mu said: ”it's very simple. First of all, let's not think about how to prevent sellers from opening stores in letao, but let our sellers realize the huge user flow and huge profit space of Taobao, let them understand the importance of platform users and the importance of platform credit. To put it bluntly, let the sellers realize the extraordinary development potential of Taobao and attract them to Some of them are focused on how to manage their Taobao stores. ”

Li Mu further explained: ”first of all, from today on, we are going to put advertisements on the whole network, and we are going to put vertical advertisements for direct products. These advertisements do not push the products of cooperative enterprises, but only the products of ordinary sellers, so that the users of the whole network can directly see the product advertisements, click directly to enter the product details page, and use this method to increase the turnover of 2C business , let all small and medium-sized sellers see the huge strength of Taobao in 2C business. ”

Professor Lei said: ”in other words, we are going to start to work on C2C now?”