Chapter 1074 (2/2)
For Li Mu, a young man with ten billion dollars worth, his own influence and product influence, Spielberg not only dare not despise him, but also respect him more because he is too young.
The middle-aged and old people like him have come to understand that the most respectable and potential young people today are those who have achieved early success. Judging from Li Mu's achievements and age, in his eyes, they can even surpass Bill Gates.
In fact, Li Mu is not a boy of wealth. The reason why he gave Spielberg face was that he came all the way to attend his charity dinner, and he also actively promised such a strong promotion resource. The purpose is to open the entrance of Hollywood and the North American film market through Spielberg.
Therefore, Li Mu said to Spielberg, ”Muye technology now has a solution for online purchase of movie tickets. Through this solution, users can purchase tickets for a movie theater, a movie or a show on the computer, and support online seat selection. After online payment is completed, users can directly go to the ticket buying cinema to collect tickets by themselves to realize the whole process The ticket purchase process is very convenient. I believe this system will greatly improve the willingness of users to pay for watching movies. ”
Sure enough, when Li Mu said this, everyone was surprised. Spielberg seemed to be very interested in it. He asked subconsciously, ”Mr. Li, this solution you said sounds amazing, but I'm curious about how this system can solve the problem of online seat selection and self-help ticket collection.”
Li Mu said with a smile, ”the reason why we call it a solution is that we have mature solutions in all aspects. The biggest problem of online seat selection is just real-time updating. If users choose a seat on the Internet, they need to make sure that the seat will not be sold by the cinema again, so we have developed a system for the cinema, and they can use it Our system is used for daily ticket sales. This system will be much better than the system they used before.
At the same time, in this system, the seat distribution map of the cinema's projection hall and the situation of the cinema's own ticket sales will be connected with our online ticket system. If we sell the seat, this seat will be locked in this system, and the repeated sale of the cinema will be forbidden. If the seat sold by the cinema is in the online ticket system, users will not be able to buy the same seat again. ”
because these people are all practitioners in the film and television industry, they listen very carefully. But because they don't know enough about the Internet and the product logic, they can't understand it at once.
Li Mu further explained: ”this system is equivalent to using the same channel to sell the same batch of products. Because the two channels are connected, either channel is exclusive. Once one party sells, the other party has no right to sell again.”
All of them nodded their heads, and Spielberg was the first one to respond. He was very interested in asking: ”how can consumers get tickets and watch movies after they buy seats online?”
Li Mu said with a smile: ”this is even simpler. For each order, we will generate a series of unique digital codes for the user. At the same time, we have developed a terminal device, which will be put in the cinema. When the user arrives at the cinema, he can easily input his order code on the machine like an ATM, and the terminal device can directly Print out the photo ticket, and the user can view the photo with the printed photo ticket directly. ”
Spielberg's eyes sparkled with different light when he heard it.
At this time, Li Mu continued: ”in fact, Internet users, especially those in western developed countries, have certain consumption ability. A ten dollar movie ticket is nothing to them at all, but the reason why they didn't choose to go to the cinema to watch movies is just because of two reasons:
first, trust The information access channel is blocked;
a large number of users may not have taken the initiative to pay attention to the movie release from the beginning to the end, so many times they don't know which movie is currently in hot release, but this is easy for YY to solve. We just need to send related push to users regularly to let them know that there is a movie called cat and mouse game When the movie is released, the protagonists of the movie are Tom Hanks and Leonardo DiCaprio, and then show them a certain content synopsis, a part of posters and stills, so that they can clearly receive the news that cat and mouse game is on the air;
secondly, the experience of watching the movie is complex;
it's not easy to see a movie. First, find the nearby electricity Cinema, then select the right movie, and then select the right number of times and seats. This process is very complicated. Many links will let users give up watching movies. For example, I don't know the number of times the cinema is showing, so I have to go to the cinema and stare at the information display screen of the cinema for a long time to figure out how to choose a suitable time. I have to queue up to buy tickets. I can't wait for my turn Wait, the tickets for this show are all sold out, or there is no good place at all;Now, we have brought a subversive experience for users. Users can see the screening arrangement of a cinema directly on the Internet. They can choose which one they are interested in, and then go in to buy their own satisfied seats. After that, they only need to arrive at the cinema ten minutes before the movie starts, and then they can enter the cinema to watch the movie after picking up tickets;
Li Mu said this Li Mu said: ”our online ticket system can not only solve these two problems, but also, more importantly, we can put these two problems together. For example, we can push cat and mouse games directly with YY, and then those YY users who are interested in cat and mouse games can directly choose cinemas through YY The number of times and seats, and then he can use PayPal to pay directly, so that he can complete all the preparations before watching the movie. The only thing left is to go to the cinema to see the movie. ”
”After these two processes are completed, the willingness of users to pay and the conversion rate of actual payment will be very high. Quite a number of users who could not have gone to see the film will be changed by the whole set of online ticket system, so that the box office of the film can be greatly improved.”
Spielberg has understood all the key points Li Mu said and said excitedly: ”this online ticket system is a subversive new model! If it can be put into use, it will be a huge promotion for the film industry! ”
Other people also nodded their heads to let those who could not have gone to the cinema spend money to go to the cinema, which is of great significance to the whole movie industry. For example, in the United States, most of the people are not unable to afford movie tickets, but do not have this demand at all, or the demand is very weak, and a little trouble in the process may make them give up 。
The online ticket system mentioned by Li Mu not only solves the problem of information delivery, but also simplifies the movie viewing process to the extreme, which is of great significance to the film industry!
Spielberg couldn't help asking, ”Mr. Li, I'd like to know when you are going to launch this system?”