Chapter 1189 (1/2)
Li Mu wants to be a weather assistant, inspired by a future app about weather.
By integrating weather assistant into YY, on the one hand, it can increase the functional practicability of YY itself; on the other hand, the cartoon image of weather assistant can also change the way of putting only weather icon in the past weather forecast, and add a cartoon image to improve the interaction with users. This experience is absolutely subversive in weather forecast.
The weather assistant can wear a mask to remind you of your health when the air is polluted, or hold an umbrella when it's raining, remind you to be rain proof when you go out, and bring sunglasses to remind you of sun protection. This presentation method itself is very friendly to users, so it will also make users feel better. In this case, do it Implanted advertising, the effect will not be bad.
Moreover, Li Mu has basically figured out that the cartoon image of weather assistant can be directly authorized by stars, such as Anne Hathaway. If she is willing to authorize her cartoon image to Muye technology, Muye technology will add her image to the weather assistant for users to choose from, which is a huge popularity pull for her. If With hundreds of millions of men using her cartoon image as a weather assistant, her own influence is bound to soar.
In fact, embedded advertising has been popular in traditional industries for a long time, most of which are presented in film and television works. So far, the embedded advertising on the Internet has not really appeared.
What Li Mu presents to George Buckley is the playing method after the maturity of the Internet business model, using product elements as the carrier of advertising implantation. This advertising method can avoid hurting users to the greatest extent, and can also ensure the actual effect of advertising.
George Barkley is particularly interested in the new play method mentioned by Li Mu. Listening to Li Mu's introduction, he constructs a product blueprint in his mind, as if he saw a weather forecast display box on the screen, which shows: Silicon Valley, today's cloudy and sunny, the temperature is 5-36 degrees Fahrenheit, PM2.5 index is 98, so it is recommended to wear N95 masks for traveling;
Then, next to the weather report, there is a cartoon image. He is wearing the down jacket, wool hat and gloves that should be worn in this season. Most importantly, he is wearing a 3M mask on his face.
Click on the mask of cartoon face, you can automatically jump to the introduction of the mask on 3M official website, or directly jump to the address of 3M on an e-commerce platform in the United States
George Buckley was particularly excited when he thought of this. This is the biggest purpose of his meeting with Li Mu. If he really cooperates with animal husbandry technology in this way, the image of 3M can appear in the public's vision when the people need it most. This kind of advertising form is just genius!
Excited, George Barkley said, ”Mr. Li, I'm very interested in this cooperation mode. It should also meet the overall needs of 3M. When can we start this cooperation?”
As soon as it was over, George Barkley said in a hurry, ”I'm sorry, Mr. Li, but I'm not sure how to calculate the cost of such cooperation.”
Li Mu smiled: ”I haven't continued to refine this idea, so I haven't figured out what kind of charging method should be used at present. But I think, under normal circumstances, if it's not for e-commerce advertising, the charging method is nothing more than two. Either put out the promotion resources and price them clearly, or charge them according to the display quantity. If It's e-commerce, and we can also adopt the cooperation mode of net profit sharing, but this is certainly not suitable for 3M, so we can negotiate the other two kinds specifically. ”
George Barkley nodded with approval. American e-commerce is not as developed as expected, and its penetration rate is not very high. Therefore, 3M hasn't made its own attempt in e-commerce, so the mode of net profit sharing is not desirable. There is only one buyout and one-time billing left.
Although the one-off buyout sounds convenient, there is no practical and accurate reference for George Barkley. It is difficult for him to determine the gold content of Li Mu's recommended resources. If the actual effect is only half or even less of the investment amount, he will lose a lot.
In this way, it is still the most cost-effective to charge the display volume by time.
Every kind of advertising will measure the cost of users. The popular algorithm is the cost of thousands of people. To be more popular, it is the cost of showing advertisements to thousands of users.
For example, there are one million viewers watching at the same time in a certain period of time in a TV station, and 3M needs half a million dollars for ten times of advertising promotion in such a TV station, so the cumulative number of exhibitors is 10 million times. According to the statistical standards of the advertising industry, the cost of thousands of people in advertising reaches 50 dollars.
The conversion rate of TV media is not high. In general, the audience only takes a look at it, and at most enhances their memory in their mind. Without giving users a channel to see the advertisement, they can directly understand or purchase it. But Li Mu is different. When users see the display, they only need to click it to get a deeper understanding or purchase it directly At the entrance, such conversion rate will naturally be much higher.If it is calculated in this way, 3M is willing to bear the advertising cost of 80 or even 100 dollars for thousands of people.