Chapter 1283 (1/2)
”Land Rover? It has a future of farts! ”
After hearing Li Mu's question, Cai Zhengmao answered almost without hesitation, his face full of contempt.
Li Mu pretended to be curious and asked him, ”so you don't like this brand very much?”
Cai Zhengmao nodded and said: ”to be honest, Land Rover's lousy car is really not in line with China's national conditions. The key is that the car is too ugly! It's ugly! None of my friends think it's good-looking and expensive! Performance is boasted by Englishmen, but I think it's just like that. It's nothing. There are not many people who play cross-country in China, who would like to buy him. ”
Speaking of this, Cai Zhengmao added: ”but Land Rover is going to enter China officially this year and will soon set up an office in China. I'll bet there won't be any development.”
Li Mu nodded: ”I don't deny that the range rover is really ugly, but it doesn't necessarily mean that it can't fire if it's ugly.”
Cai Zhengmao explained: ”brother Li, to tell you the truth, you may not know much about cars. Land Rover's cars are not only ugly, but also because of the large displacement, the price of imported cars is very high, and the price performance ratio is lower. The most important thing is that Land Rover's car making technology is not very good, and there are many small problems, so it's difficult for such cars to make the market.”
Li Mu laughs and says, ”I'll tell you that if the operation means are in place, the ugly Land Rover may also make many people think it's good-looking, make many people think it's a dream car, and then sell it all over the country. If you want to buy an existing car, you need to add more than one hundred and twenty thousand.”
Cai Zhengmao looked at Li Mu in a daze as if listening to the book of heaven. After a while, he said: ”brother Li, how powerful a brainwashing expert can do this...”
Li Mu said with a smile, ”everything is possible. Maybe we will have this ability in the future.”
Cai Zhengmao can't imagine that Land Rover will be extremely sought after by the whole society in the future in China. Range Rover has become the synonym of local luxury, and the brand premium has suddenly broken through the sky, so that the later Land Rover evoque, even the abnormal phenomenon of raising the current car only when the price is increased by 20000 or 300000.
Land Rover evoque, an SUV with a length of only 4.37 meters, is shamelessly labeled as a medium-sized SUV, while the Honda CRV in rotten street has a long length of 4.58 meters, 20 cm longer than evoque, but it is a compact SUV
It's even if you want to overstep your grade. This car is a stunt designed by Victoria. At the beginning, the price of four and a half million cars was more than 800000. Who dares to think of such a crazy thing? But it happened.
Although Li Mu has not been engaged in automobile trade, he has a certain understanding of automobile, which may not be as professional and in-depth as Cai Zhengmao. However, with his knowledge of the next ten years, he knows many things that Cai Zhengmao never dreamed of.
For example, Li Mu knows how Land Rover, Maserati and other luxury car brands have become popular. Interestingly, although these two brands have entered the Chinese market earlier, there has been no great breakthrough in the Chinese market. The real rise of them is due to two explosion events.
In the early years, the range rover was really ugly, and the rich people in China couldn't see this big, ugly and expensive thing. Land Rover, a brand with a history of one hundred years, has always been a very niche brand in the early stage of domestic development.
What makes this brand rise to the sky is not a model made of cattle, nor a lot of advertisements and soft articles, but a sentence from Song Siming, the No.2 man in the popular TV show ”dwelling in a snail”, in which he fully interprets the identity of a successful man. So when he says to Haizao, ”a man should have a Land Rover” At that time, the brand became completely popular.
When the rich realize that this thing has been popular all over the country, and has become the ultimate car for men, they don't care about ugliness and expensive. When they drive on Land Rover, they will be admired and worshipped by countless people on the street, because those people also know that this is a so-called car for men.
Li Mu thought in his last life that this kind of view is really a pit dad. How can Land Rover be a car that men should have? Why do you endorse the men group? But, now think about it, this means of brand marketing is really brilliant, brilliant.
Looking back on the plot of ”Snail House”, he is a successful drama of destroying Sanguan, which is about Xiaosan and Xiaosan betraying their boyfriend for money. But the writer is really smart. He portrays song Siming, who is the villain, with full charm. He is generous, gentle and considerate to women. When he protects women, he is always domineering. So it's not just the female audience's sense If he is good, the male audience will also be overwhelmed by his charm and domineering spirit. He always thinks that this is a real man. On the contrary, if his girlfriend is sleeping, no one really sympathizes with him. Many people are misled by the writers and actors. He thinks that a successful man like song Siming should have a woman like Haizao, while the poor + incompetent + naive man like man 1 Combination, lovelorn by green is basically deserved.
Song Siming became the true and successful person in the eyes of the audience, and then his words became the truth of the true and successful person. Song Siming said that a man should have a Land Rover, so a group of people rushed to buy Land Rover, and the rest of them wanted to buy Land Rover in their dreams.You mean the Land Rover? Sorry, a man should own a Land Rover;
do you think Land Rover has many small problems? I'm sorry, a man should own a Land Rover;
although Land Rover should be ugly or ugly, it has reached a new height, which has opened up the market of a country with a population of 1.3 billion and its sales volume has increased exponentially.