Chapter 1331 (1/2)

In Li Mu's eyes, Lao Xu is one of the few people in China who really understand the game.

The world's leaders in the game industry are the United States and Japan. Although the overall strength of South Korea is much worse than those of the two countries, the quality standard of employees is not low. There are often small Korean game companies with no more than 20 or 30 people, but they can develop some popular games. Compared with these three countries, the Chinese game industry, although large in scale, has a comprehensive level The difference often makes it difficult to make complaints about it.

China's domestic game industry, like a lot of domestic animation, has a huge output and few high-quality products, and there are only a few employees who are really bullish.

If Li Mu is asked to find three real bullies from the Chinese game industry, then Lao Xu must be among them.

That's why Li Mu digs Lao Xu to Muye technology, and lets him lead the development projects of western style online games.

and Xu's proposal for ”zombies Online” at the conference also made Li Mu feel the light of his eyes, as if he opened hitherto unknown new world.

In the last life, the popularity of ”plant vs. zombie” was phenomenal, but it didn't last for long. Although the game itself is very fun, it can't dig deep enough, which makes it easy for users to play through the game, and then lose interest. However, the subsequent versions and upgrades of the game are all changing soup or medicine, which didn't surprise users Yan's feeling, so gradually also silence down.

With the same fate as ”plant vs. zombie”, there is ”angry birds”, a small game that has been popular on the smartphone platform. It has won at least hundreds of millions of players in the world, and its derivative operation is also very successful. Even the big movies of the same name have earned 300 million dollars in the global box office, but the game has not been popular for too long. The single playing method still makes this game popular The play disappeared in a short time.

Because of this, Li Mu Cai especially agrees with Lao Xu's point of view. If plant vs. zombie online wants to have a longer life and influence, it must upgrade its existing playing methods in depth.

Lao Xu's suggestion has touched the pulse of turret defense game. There are two key points in this type of game, one is ”turret”, the other is ”map”. All kinds of plants in plant war zombies are ”turrets”, which have many varieties, functions and large combination space, but ”map” is too single. If more new places can be developed Figure, will be able to greatly enhance the fun of players.

When Li Mu played the red police before, the biggest dissatisfaction was basically about maps. First, the official rarely added new maps. However, the overall level of self-made maps by players was poor. After all the maps were played by ordinary players, they naturally lost interest in this game. I'm afraid that in the near future, ”plant vs. zombie online” The game's single map will also be boring to the players.

Therefore, Li Mu clapped the board on the spot: ”immediately start to develop the version 2.0 of” plant vs. zombie online ”, with Lao Xu as the chief architect. All updates must be nodded and confirmed by Lao Xu.”

After that, Li Mu asked Lao Xu, ”Lao Xu, plant vs zombie online” is of great strategic significance to the company. You are an expert in the game, so you must take greater responsibility in the next iteration of the development work. ”

Mr. Xu nodded at once: ”Mr. Li, don't worry. I will do my best.”

Li Mu smiled: ”you are enough.”

After confirming the upgrade of the game, Ding Jian, the commercial director, said: ”Mr. Li, let me talk about the derivative cooperation between us. KFC and McDonald's, Coca Cola and Pepsi Cola have all been approved by us. We have informed the overall mode of cooperation, and these four enterprises are very interested in it. Let me introduce the four enterprises in detail Cooperation intention. ”

”KFC's reply to us is very interesting, and we are looking forward to cooperating with us. We hope that we can inform us of a clear royalty. They will conduct research and discussion after receiving the offer, and then conduct contact negotiation with us.”

”Compared with KFC, McDonald's is more distracted. When they know our cooperation intention, they contact us in the form of e-mail and give a cooperation plan they expect. The specific plan is: we hope that we can put all the game images out to cooperate with them, and they will designate manufacturers to produce derivatives based on all the game images Products, then they will launch the theme package of ”plant vs. zombie” in McDonald's global stores at the same time. The packaging, publicity and related materials of the theme package will use our brand image, and at the same time, they will present derivatives based on our brand image. In addition, they will open up the purchase of derivatives in the store, that is, to buy any package plus a certain amount of For this reason, they are willing to pay us the royalty of brand image and 30% of the sales income. ”

When Li Mu heard this, he smiled and said, ”it seems that McDonald's is a bit more distracted than KFC.”