Chapter 1331 (2/2)
”Yes.” Ding Jian nodded and said: ”McDonald's has a lot of experience in the cooperation with famous cartoon images, so it's easy to operate. Compared with KFC, its experience in this field is a little weaker, and the depth of thinking is also a little weaker.”Li Mu nodded and said, ”well, let's cooperate with McDonald's. I can reduce the copyright fee to a symbolic $1, but McDonald's must promise me a cooperation condition.”
Ding Jian said: ”please tell me, I will contact McDonald's contact person.”
”First of all, McDonald's global restaurant must, within one month after the signing of the contract, replace the advertising display posters outside and inside the store with advertising materials containing the elements of” plant vs. zombie online ”. Each store must have at least three display posters, each of which is no less than 0.4 square meters in size, and the hanging period is one year.”
”second, the joint venture Within about one month after signing the agreement, the paper plate, hamburger box, French fries package, paper bag and plastic bag package of McDonald's restaurants around the world must be replaced with brand-new packaging with the element of ”plant vs. zombie online”, and the service life is also one year. If McDonald's can promise these two points, the copyright fee of ”plant vs. zombie online” will only be charged by McDonald's for one dollar a year, At the same time, we are willing to give up all derivative shares. ”
Ding Jian said in surprise, ”Mr. Li, the profit space of derivatives sharing is very large. If we give up this part of the revenue, then the copyright fee of the whole game will be only one dollar in the end...”
”It doesn't matter.” Li Mu said with a smile: ”we must have a clear position. Some things are done to make money. Some are done for other purposes. I want to use the copyright of” plant vs. zombie online ”to cooperate with offline enterprises. What I want is not to make money, but to increase offline exposure and expand influence, let alone not make money. Even if we have to spend money, we still need to spend it Flower, now we give up this part of benefits, in exchange for McDonald's to bring us a lot of more lasting exposure, which is very worthwhile for us. ”
Ding Jian nodded: ”I know Mr. Li, and I will pass on your conditions to the other party after the meeting.”
”Well.” ”Keep talking about Coca Cola and Pepsi,” said Li
”Good Mr. Li.” Ding Jian hurriedly said: ”Pepsi Cola is more interested in our cooperation, but they have rejected your” promised exposure times ”cooperation mode. They prefer to take the initiative in their own hands, so their idea is that we will make a quotation, we will negotiate on the price, and after reaching a consensus, Pepsi Cola will pay us royalties, and we have no right to interfere with Pepsi.” Follow up specific plans and plans of coke. ”
Li Mu frowned and said with a smile, ”it's no wonder that he and KFC are alliance enterprises. They really deserve that sentence. It's not that one family doesn't enter one door.”
After all, Li Mu asked, ”what about Coca-Cola?”
Ding Jiandao: ”Coca Cola has had deep cooperation with us, and the cooperation effect is very good. They have tasted the sweetness of cooperation and promotion between offline enterprises and online enterprises, so they are very interested in the cooperation of” plant vs. zombie online ”. They are also very interested in the cooperation mode of” committed exposure times ”that you put forward. They give it to me at present Their feedback is that if the two sides reach a cooperation, they promise to cover the image of ”plant vs. zombie online” in 60% of their product packaging in a one-year cooperation cycle, that is to say, in terms of the annual sales volume of tens of billion bottles of Coca Cola, once they cooperate with us, they will, within one year, put the cartoon image of our ”plant vs. zombie online”, It's printed on the outer packaging of tens of billions of bottles of Coca Cola and other drinks under the brand. ”
When Li Mu heard this, he did not hesitate to slap the table and said, ”yes, we will cooperate with Coca Cola. As long as they promise to print our cartoon image on more than 60% of the product's outer packaging, we will only charge one dollar a year for copyright use.”
In today's era, the popularity of Coca Cola is much higher than that of the Internet. At least half of the world's people know and consume Coca Cola, but the number of Internet users in the world is less than 10% of the total population.
Coca Cola itself attaches great importance to brand marketing, so the annual promotion budget in the global market is surprisingly high. The more this is, the more they need to cooperate with some powerful non competitive brands to exchange resources and complement each other's advantages.
For a fast-moving consumer goods enterprise like coca cola, the real competitors are very cruel. Pepsi Cola invests a huge amount of marketing funds every year. It invites a series of famous stars and stars to set up its brand image. Everyone's competition has entered the white heat from brand publicity, packaging design, offline distribution, container display and many other links.
In this case, Coca Cola has long realized that it needs a unique element which can't be owned by its competitors. Through this unique element, it can improve the consumers' recognition and even their purchase intention.
Just at this moment, Muye technology came to the door. The image of zombies in the plant war is now booming in the Internet field. For Coca Cola, if we can get the cartoon image of zombies in the plant war for our product packaging and publicity, we can realize the obvious distinction with competitors, which is bound to be a huge promotion for offline sales!