Chapter 1332 (1/2)
At a price of one dollar, which is almost unlimited and close to free, few people can understand Li Mu's approach by authorizing the most popular cartoon image on the market.
If we let a negotiation expert who understands the market see that the cartoon image of the game, if only one enterprise is authorized in a single field, then with its current popularity, it can harvest at least millions of dollars. For a huge industry such as fast food industry and beverage FMCG, five million dollars is light and loose, and ten million dollars is not necessarily impossible.
Why Li Mu has to give up 20 million US dollars of net profit? Even the people of Muye technology may not really understand it. They can only roughly understand that Li Mu sacrificed his interests in exchange for the game and the greater development of the game image, but they failed to get the root purpose of Li Mu.
From the moment when Muye technology decided to set foot in the international market, Li Mu's pursuit in the international market was only two points: large profits and strong output.
When Li Mu put forward the two views of big profit and strong output at the meeting, all the people were staring at him and dare not miss every word he said, because it may be related to the development core of Muye technology, or even Taobao technology in the next few years, or even more than ten years.
Li Mu said to all the core members in the conference room: ”the big profit in my mouth refers to the business that can really make a lot of money, such as playing concept, speculation market value, value-added business and game flow. These are big profits. On the contrary, the trivial incomes of advertising revenue and edition right revenue belong to the category of small profits. In our future development In the process, we should first ensure large profits, and then appropriately pursue small profits, or even give up small profits in exchange for other resources, so as to enhance the scale and timeliness of large profits. When we are enterprises, we should be clear about the priorities, know how to choose and choose, and avoid sesame seeds and watermelon all wanting, but at last, we should grasp the eyebrows and mustache in a mess;
”For example, you can see that the concept of the Internet industry is far more important than the short-term profit rate. Many enterprises that make money at the beginning will either disappear or have millions of market value, which is difficult to break through after a few years. However, in the Internet industry, the really powerful enterprises are always losing money at the profit level, but they are constantly doubling at the market value level The increasing enterprises lose money, even burn money at a speed that ordinary people can't believe, but why can they burn money and burn out billions of market value? Because what they plan is the big profits in the future. What they work with is the team that plans the big profits and the capital that plans the big profits; ”
” why do Sequoia and other investment banks pursue to invest in us, and they are willing to give up all privileges, or even give up the right to speak and vote corresponding to shares, so they must become our shareholders? Do they want to invest US $3.3 billion this year, take us $3.5 billion next year and make a net profit of $200 million? Of course not. That's because, like us, they are looking forward to big profits at the capital level in a few years. They hope that we can burn up $3.3 billion as soon as possible in exchange for a higher market value. In a few years, we can reach $330 billion, or even a higher market value. That's what they hope. We are also the same. So today we should learn to sacrifice some flies in front of us As for the strong output, this is a juvenile dream in my heart. For a long time, our Chinese market has been the ”exported” side. Our Internet company, with the money of American capital, has copied the success of the United States in the Chinese market Our technicians use the hardware and software environment made in developed countries to implement the industry standards set by developed countries. Our films are impacted by Hollywood. Our animations are attacked by Japan and Hollywood. Foreign literature is flooded in. Our literature cannot go out of the Chinese market. Foreign games are flooded in. Our games are the same This is the awkward situation of ”being exported”. A great country can never be regarded as the object of export by developed countries in these aspects. So we need to think more about the long-term. When other domestic counterparts are still pondering how to stand at home, we need to think about how to make our products, along with our culture, and make our overseas base To enable more overseas users to accept, like or even infatuate with it is my dream of strong output. ”
”Strong output” refers to the overseas output of product awareness and product culture. As the first super product produced by Huaxia, YY is a kind of reverse output to the world on behalf of the Internet industry of Huaxia and even the high-tech industry of Huaxia. It can reverse the consistent image and status of ”exported” of Huaxia in these fields, and let the world to the Internet and high-tech industry of Huaxia The technology industry is impressive, and at the same time, it is always influenced by the super products from China. In YY, we have achieved this, but there is only one YY, which is absolutely not enough and far from enough; ”br >
”, ”Paradise Town, as the first social game in China and even in the world, as a product output, its cultural output power is somewhat weak After all, what attracts users is the sociality, interactivity and growth of the game itself. Most of the elements of the game are consistent with the aesthetics of the global computer players. The cartoon town and all kinds of cartoon elements are in line with the rules. ””However, the cultural output ability of” plant war zombie online ”is much stronger. Besides the game itself, it also has a kind of cartoon culture. In our current world cartoon image field, there is no Chinese cartoon image that really goes out of the country and is known all over the world. However, the” plant war zombie online ”can output dozens to the world at a time There are hundreds of different kinds of cartoon images, and each image can be recognized at a glance and firmly remembered. This is our success! ”
Li Mu said proudly with a smile: ”what's interesting is that most of the cartoon images in this game are familiar in reality, and even put on the table and eat into the stomach every day, which is extremely conducive to the promotion of every cartoon image. Look, peas, potatoes, nuts, corn, cherry, pepper, and cabbage , sunflowers Down to earth, what's more, these three year olds are almost all down to earth. They are more than just like SpongeBob SquarePants, piggy page and HelloKitty. In this case, we must intensify our efforts to popularize the cartoon characters in this game. Maybe half a year or even a year later, this game may not be played by many people, but it still remains. There are countless people who firmly remember every image in our game, and know that this is a cartoon image in the Chinese game from Huaxia company. This is the strong output we pursue. It represents not only our success, but also the success of hundreds of thousands of Huaxia Internet companies behind us! ”
A word, let everyone present at the top.
For the first time, Li Mu has completely stripped away his strategic goals in the next few years and presented them to the public. He has personally broken these core goals and fed them to everyone present. This seems to be Li Mu's copy of the book, but people who can really understand the essence of them will find that they have a new understanding of the ultimate goal of the Internet industry.
Chen Tong, who is proficient in the content, said excitedly, ”Mr. Li, inspired by what you just said, I suddenly thought of a small idea. I don't know if it's reliable.”