Chapter 1346 (2/2)

A few days after the launch of ”plant vs. zombie” version of Coca Cola, according to the statistics of global terminal consumption, the sales volume of Coca Cola in these days has increased by 23% compared with the usual!

This is a data that makes Coca Cola ecstatic and Pepsi hit the wall with its head.

A popular cartoon game in the world can burst out such a strong vitality in the physical field, which really shocked everyone in the physical industry.

At the same time, McDonald's customized dolls have also begun to be shipped from Chinese manufacturers. The exquisite ”plant vs. zombie & McDonald's” dolls also use the same 15 cartoon images as Coca Cola, and also use the same hunger marketing model.

After passing the factory inspection, these customized dolls are sent directly to McDonald's branches all over the world. Because all dolls are customized from Chinese manufacturers, McDonald's stores goods much slower than Coca Cola.

However, according to the feedback from McDonald's to Makino technology, McDonald's branches in various countries have their own raw materials and material cooperation enterprises, from potatoes to ketchup, from chicken to hamburger bread, which are basically local supply. In addition, their display materials and packaging materials are also local supply, so, although dolls have not been able to be in all stores Shop, but all display materials are in place.

McDonald's, a highly standardized enterprise, has already realized the local supply of all raw materials. Take the Chinese market as an example. There are many enterprises that supply bread and cold and fresh food to McDonald's stores, all over the country. Although they have different enterprises, they are strictly implementing the supply standards set by McDonald's, so they can ensure the global products Control is basically the same.

Under such premise, all display materials and packaging materials of McDonald's in the Chinese market are also provided by local enterprises, such as boxes, wrapping paper, light box display, menu display and store display materials for burgers, chips, chicken pieces and other videos.

Based on this standardized chain of local material supply, McDonald's stores all over the world have completed a new activity display. The online package of Plants vs. Zombies, the activity posters of series dolls and other materials have already been on-line in various stores, and consumers have received this message for a long time, and know this in advance through the display materials Visual effect of the activity products.

At present, a large number of users in stores around the world ask when the theme package of ”plant vs. zombie online” will go on sale every day. Many McDonald's iron fans, or the iron fans of ”plant vs. zombie online”, are waiting to collect McDonald's ”plant vs. zombie online” series dolls.

The first offline expansion of ”zombie in plant war” has made great achievements, and also let people in the business field all over the world see the influence of Chinese cartoons. For a while, even people in the Chinese animation industry were inspired by ”zombie online in plant war”. Although ”zombie online in plant war” is just a game, there are no comics or animations 。

However, just because ”plant vs. zombie online” has had a huge influence in the world, many companies in the cartoon industry began to communicate with Makino technology. Almost every animation company in China hopes to buy the animation copyright of ”plant vs. zombie online” and make the cartoon of the same name based on ”plant vs. Zombie online” And animation, Li Mu, without exception, all refused.

The root of Chinese cartoon is rotten in Li Mu's eyes. At least it is rotten at present. Many animation companies are not doing animation with their hearts, but cheating the state subsidies with their hearts. Therefore, a large number of garbage content has emerged in the domestic cartoon market, not only without any innovation, but also much weaker than the cartoon ten years ago.

Rejected the domestic animation companies, Japanese and American animation companies have come up, they also hope to get the copyright of ”plant vs. zombie online”, and then develop a new story on this basis.

This time, Li Mu did not refuse.

The animation level of Japan and the United States represents the top level of the industry, so Li Mu decided to use the way of planning bidding to carry out fair competition for the copyright derivatives of the comics, animation plays and animation movies of ”zombie online of plant Wars”.

The premise of bidding is that no matter who Muye technology chooses to cooperate with, it will not adopt the method of licensing the copyright to the other party, but bear all the derivative development costs by itself, and then share 20% of the net profit to the other party.

The way to compete is to ask them to come up with a detailed plan. According to the quality of the plan, Muye technology will directly select the partners. At the same time, Muye technology will also sign a confidentiality agreement with them. All the plans and Muye technology will not disclose or change their heads or face in any form for their own use, so as to ensure the fairness of the bidding.For example, if Pixar wins the cartoon film copyright cooperation of ”plant vs. zombie online”, then both parties will determine a production cost, such as 50 million US dollars, which will be borne by Makino technology. In the future, after the completion of the film production, all the net profits will be distributed to Pixar by 20%, but the most important thing is that Pixar only has 20% But the copyright has nothing to do with him. The copyright is always in Li Mu's own hands.

It's very popular online. If cartoons and animations bloom again, zombies will become the most popular cartoon IP in the world this year and even in the next few years!