Chapter 1347 (1/2)

”Plant vs. zombie online” achieved a breakthrough from online to offline in a blink of an eye. Its speed shocked the world again.

Since the birth of cartoon and online games, no cartoon product has been so popular all over the world, and it also contains such a strong vitality.

What's even more interesting is the case of Li Mu's cooperation with Coca Cola and McDonald's. when the western media got the exact news, Li Mu's cooperation with two world-class companies only charged a dollar for royalties, they were all stunned.

Nowadays, the business model of Internet and intellectual property is very single. Even online games still rely on paying to buy game time as the key point of profit. The copyright owners all over the world are the same. They are now thinking about how to maximize the benefits of copyright. Even if Coca Cola wants to cooperate with marvel, marvel will give it to them Each cartoon image of is marked with a high price, waiting for the buyer to make a payment, and there will never be a case where Marvel authorizes its image to offline enterprises for free.

However, Li Mu just gave up the copyright fee. The only requirement is that the user should maximize the usage rate of the authorized cartoon image. In other words, the more people use it, the more money it costs, the less money it costs.

A few days later, McDonald's, which has been advertising for many days in its stores, officially launched the ”plant vs. zombie” package and toys in its stores around the world!

This time, the influence is bigger than Coca Cola!

On the day of opening, almost all McDonald's stores around the world have been queuing up. Even in China under the cloud of SARS, there are a large number of game players and fans wearing masks to McDonald's to queue up to buy relevant packages, with a particularly high enthusiasm.

Coca Cola just printed the image of ”Plants vs. Zombies” on the packaging, but McDonald's not only printed them on the packaging, but also launched a large number of physical toys, which greatly improved the attraction to users.

In Japan, South Korea and Western countries, because there is no piracy, there are no peripheral products of ”plant vs. zombie” in the whole market at present, even if it has become so hot that it can't look like it, even if the peripheral manufacturers in these countries have become very angry, no one dares to make an unauthorized peripheral product, so the authorized toys of McDonald's are It has become the only one that can be bought on the market around ”Plants vs. Zombies”.

That's why consumers are crazy about them.

Consumers line up in McDonald's stores to buy game related packages, or order packages and add money to buy toys. According to the regulations, these toys can't be directly used for sale, they must buy the specified packages to give away, or buy any packages and add a certain amount of cash.

In order to get as many toys as possible, many consumers who are addicted to collecting even buy multiple packages, so McDonald's has to temporarily introduce a new store sales policy for more consumers to consider. One person can only buy one package of ”dead body of plant war” at a time. If they buy other packages, no matter how much they buy, they can only buy one for another《 Plants vs. Zombies toy.

But even so, the number of dolls is far from enough.

As a result, McDonald's began to urgently customize new dolls, and greatly increased the order volume.

Li Mu will not receive the profit share of these authorized derivatives from McDonald's in the next year's authorization period. McDonald's is aware of the influence of these surroundings on users, so it hopes to seize the opportunity and continue to invest more resources to promote the activities of McDonald's and plant vs. zombie.

To Li Mu's surprise, McDonald's found Makino technology, hoping that Makino technology can authorize them to add the elements of ”Plants vs. Zombies” to McDonald's global advertising!

Although Muye technology authorizes McDonald's ”plant vs. zombie”, the direction of authorization is clearly defined. It can only be used for the display elements in its own stores, as well as the production of derivative peripheral products only used in its own stores. All other rights and interests belong to Muye technology. McDonald's shall not infringe in any way, so McDonald's wants to put ”plant vs. zombie” Zombie elements used in their own external TV, print advertising, we must do a new authorization of Makino technology.

When Li Mu heard the news, he almost agreed to McDonald's request without hesitation. What McDonald's wants now is to let more people know about their cooperation with ”plant vs. zombie” through its own advertising, so for them, to add the elements of ”plant vs. zombie” into McDonald's own TV ads will greatly improve it Conversion.

What Li Mu thinks is that this is the most expected effect. Let these enterprises spare no effort to promote ”plant vs. zombie”, and don't need to spend their own money, because McDonald's is using its own advertising budget to promote itself and ”plant vs. zombie”.

。

Therefore, Li murang's contact person conveys his attitude to McDonald's: authorization is OK, Makino technology can not only authorize, but also authorize free of charge, but McDonald's must ensure that the video advertising, the element of plant vs. zombie ratio, must account for more than 80% of the total advertising time, and the surface area of print advertising, plant vs. zombie element, must reach To 20% of the total advertising surface area.That is to say, if McDonald's wants to make a 30 second advertisement, there must be a 24 second image that contains the elements of plant vs. zombie. It is not required that there should be only the elements of plant vs. zombie in the image, but the appearance time should not be less than 24 seconds.