Chapter 1347 (2/2)
In addition, if McDonald's puts a poster of plane publicity on the big screen of times square, the poster takes red as the background, takes McDonald's hamburger as the core, and matches with McDonald's brand logo, it is possible that hamburger can only account for 25% of the surface area, but the elements of plants and Zombies must account for 20%;
If McDonald's meets these requirements, Makino Technology does not charge a cent. If it fails to meet the requirements in the promotion process, Makino technology will ask for huge compensation from them.
McDonald's almost immediately agreed to the requirements of Makino technology, and they soon gave a global version of the advertising plan. In the plan, at the beginning of the video advertisement, it was the game interface of ”plant vs. zombie”. Zombies rushed through the garden regardless of anything, and all kinds of plants were desperately resisting.
At this time, among the zombies and plants, the cartoon image of McDonald's will pop out. It will say to the zombies and plants in different languages: ”Hey, are you still hurting each other day and night? Just stop and taste the latest ”Plants vs. Zombies” theme package at McDonald's! A lot of plants and zombies are waiting for you! ”
Then, every zombie in the picture stops attacking the plants, instead, they hold a hamburger and chew it all the time, while those plants are happily swinging left and right, each of them is used to drinking a large drink with McDonald's logo
According to the plan, more than 90% of the time will be spent on zombies in the advertisements.
Li Mu was very satisfied with the plan. He said nothing and waved: ”OK, now give them a letter of authorization to launch a new version of the advertisement as soon as possible!”
McDonald's immediately spent money to find a well-known Hollywood animation team for advertising production. The advertising will take the material of the game itself, and then make appropriate adaptation, so it completely saves the design process. Tens of seconds of advertising is said to be done in a few days.
When Li Mu was waiting for the new McDonald's advertisement to be broadcast on TV stations around the world, Muye technology received a large number of cooperation requests from enterprises, including many world-class well-known enterprises.
A large number of well-known domestic and foreign manufacturers of peripheral products hope to get the copyright authorization of zombies in plant Wars, and many FMCG manufacturers hope to learn from Coca Cola's cooperation mode and cooperate with Muye technology, because in their opinion, Muye technology doesn't need the copyright fee anyway, it just needs to promise the exposure times, so they can't put all the products They all promise to come in, promise maximum exposure to Makino technology, and then use it to increase sales.
However, Li Mu suddenly changed his way.
Want to get the copyright for free now? Later, Coca Cola and McDonald's are strategic needs. Now the brand premium of ”plant vs. zombie” is so large, and there's no way to say it's free.
Moreover, Li Mu didn't want to make ”Plants vs. Zombies” rot overnight. If there are materials for Plants vs. Zombies on any product, it would be equivalent to overdrawing the vitality of ”Plants vs. Zombies” in disguise.
Therefore, Muye technology officially announced that from now on, ”plant vs. zombie” will tighten the copyright authorization. Theoretically, in an industry, only one partner will be selected, and the consideration dimension of selecting partners will also change. From now on, not only the exposure, but also the actual bid will be considered. Muye technology will choose to cooperate with the one with the highest cost performance Made.
Interestingly, Microsoft's Xbox, as well as Sony's PS, have all taken the initiative to find Makino technology and put forward a cooperation intention: they hope to be able to transplant ”zombie online” to their host platform, and both hope to be exclusive and exclusive cooperation.
As for the specific way of cooperation, the two companies have similar plans, both of which adopt the game charging mode. Microsoft and Sony will share the marketing share of Muye technology game by selling the game.
Li Mu almost refused the cooperation mode without hesitation. He just wanted to put his own game on their platform and exclude others? How could it be? It's just a dream.
These two game console platforms want to transplant their own games, the purpose is nothing more than to improve their content library, and at the same time seize the heat, so that their platform players can play the most popular games on their own platform, if they can get exclusive cooperation, it is a good opportunity to open a gap with competitors.
In this case, their demands are far greater than those of Li Mu, so Li Mu asked people to put forward their own cooperation opinions with the two companies respectively:
first, sharing is OK, but the two companies must pay the minimum amount, if not exclusive, each company should pay a minimum amount of 30 million dollars, if the amount of sharing is less than 30 million dollars, Muye technology will not Back, if it exceeds that, the two companies will divide the extra part to Muye technology;
Second, if it is exclusive, in addition to the minimum guarantee, Muye technology also requires the cooperative enterprises to give exclusive subsidies, without subsidies, why do they cooperate with you exclusively? As for the exclusive subsidy, Li Mu didn't say clearly, let them bring the price.This is the same as the cooperation between video websites and content parties in the future. If a film and television company produces a large online movie, it can cooperate with any video platform, or even with all video platforms. At that time, according to the amount of play, it will be settled and shared from each platform. However, if any video platform wants to buy the exclusive right to broadcast a large online movie, it is not only necessary to protect it At the end of the day, we need to give enough subsidies and resources. Otherwise, who will give up the potential profits of other platforms and help them compete with other platforms?