Chapter 1348 (1/2)

Li Mu suddenly changed his attitude. From the free authorization at the beginning to the high authorization fees from other enterprises, the outside world can see the real way of Li Mu.

It's impossible not to have money. The reason why you don't have money at first is that you can make more money later.

Li Mu uses the cooperation mode of no money to make McDonald's and Coca Cola spare no effort to promote the cooperation between the two sides, which makes the outside world really see the commercial value of ”Plants vs. Zombies”.

When everyone realizes the commercial value, its own price will naturally rise.

Wall Street, Hollywood and Silicon Valley are all inspired by Li Mu. They see Li Mu's real purpose through his strange playing methods. Millions of dollars of royalties can't get into Li Mu's eyes. What he really wants is to maximize the promotion of his cartoon image, and his purpose has been achieved!

Coca Cola and McDonald's have submitted a satisfactory answer sheet for Makino technology. Makino technology's cartoon image has been vigorously promoted offline. Coca Cola and McDonald's also rely on Makino technology's cartoon image to quickly establish a huge difference with competing products. At the same time, using the love of game players for this game, they have greatly improved their sales.

A well-known business media in the United States wrote that Li Mu wants to think deeper and farther than all Internet practitioners. When others can only see the surface, Li Mu's vision has seen through the core. The cartoon image of ”plant vs. zombie” has been enough to support a huge series of brands after this offline, and the well-known brand laboratory in the United States has given At present, for each of his business activities alone, it is worth studying for all entrepreneurs.

Both Microsoft and Sony were shocked by Li Mu's high minimum guarantee fee. Both sides wanted to reject Li Mu directly, but both sides were worried about whether their competitors would agree to Li Mu's terms, so as to occupy the game in the field of console games.

Although in China, the host market and genuine game market environment are very poor, but overseas, the soil of host market and host game market is very fertile. It is normal for popular games to sell tens of millions of copies.

Moreover, according to the leaders of the two host platforms, the game ”zombie online” is very easy to transplant from mouse game to handle game.

The real ”plant vs. zombie” is a touch-screen game, but considering that its operation is very simple and basically does not need more touch control, so Li Mu transplants it to the PC end with little effort, and has no impact on the operation experience.

now, if you want to transplant ”plant vs. zombie” to the host end, it is not difficult. The interface of this game is Palace layout is basically no different from games like Tetris and bubble hall, so most of the operations can be carried out with a handle. As for the operation of collecting sunlight, which requires a mouse, it can be directly changed to a key on the handle, which can be collected with one key.

It's easy to transplant, easy to operate and interesting, so both Microsoft and Sony are very optimistic about the performance of the game after it is transplanted to the host platform. The more so, the more worried they are about their opponents will take the lead. However, Li Mu's asking price is really too black and confusing.

In addition to the console game, all kinds of clothing, food, general merchandise brands, toy peripheral manufacturers are looking for the cooperation of ”plant vs. zombie”. However, every enterprise that gets the quotation has a common view: Muye technology is really black, not ordinary black, and the price is high, which is beyond imagination.

However, Li Mu doesn't make any looseness at all. He can't see the small profits, so he would rather not make any profit than make any retrogression in the price. Let these enterprises think about it for themselves. If they can cooperate, they will pay for it. If they can't cooperate, they will worship.

……

The situation of SARS in China is still severe when online of Plants vs. Zombies is popular all over the world.

Thanks to the country's timely means of disease control, the pace of development of SARS is much slower than that of last life, but it is still unable to completely avoid the spread and deterioration of the epidemic.

The number of confirmed cases in Yanjing has been increasing rapidly, reaching double digits. The health sector has entered a state of emergency. All primary and secondary schools have been temporarily closed. The whole society has implemented the policy of isolation and treatment. There are many cases where the whole building has been isolated due to fever, but no one is against it. In front of the disease, it is not a time to play a small role. This is a big issue. The vast majority of the people Can understand.

Recently, there are some sad news that some medical staff who are fighting against SARS have given their lives because they are infected with SARS.

CCTV has launched a special news series of angels in white in SARS, which includes not only medical staff fighting against SARS at the front line, but also medical staff infected with SARS at work and receiving treatment in hospital. There is a female head nurse in the South who has been working for 60 or 70 hours continuously at the front line of SARS. After isolation, she has been exposed to fever When she was diagnosed with SARS, CCTV reporters filmed through the glass window, she was still lying on the bed waving to the camera, but two days later, she closed her eyes forever.The news special caused a huge sensation in the society, which made a large number of people who were afraid of SARS realize that at this critical moment when everyone was retreating, there were countless angels in white still running forward at the risk of their lives. After the program was broadcast, CCTV received a large number of consultation calls, and many ordinary audiences hoped to donate money for the relatives of the head nurse to talk about themselves A heart of.

So CCTV decided to plan a large-scale Gala. The theme of the gala was to raise money from SARS. The next thing was to call for donations. The most important thing was to hope that through such a gala, people would be mobilized to join hands to fight against SARS.