Chapter 1349 (1/2)
The members of CSC Club heard that they were going to donate money. They were excited like making a fortune.
Last time, he was inspired by Li Mu and donated 80 million yuan to the veterans. Once Li Mu made it public, it immediately aroused great repercussions in the society and brought unprecedented and strong social recognition to these two generations. For them, the money donated was nothing more than a little pocket money.
For hundreds of members of CSC club, their value is basically tens of millions of starting points. One person donates tens of thousands of yuan just like playing. Among them, there are a small number of top two generations. They go to and go to senior entertainment places casually, and the bill is hundreds of thousands. For these people, the donation is directly 500000 yuan.
So in just two days, CSC Club donated more than 50 million yuan, which scared Li Mu.
It can be seen from this that the strength of this club can easily be tens of millions of charitable donations. If we really want to set up a private fund for investment, it's not easy to make billions of RMB in two days.
Cai Zhengmao always sighed and said: ”if we knew that these ancestors didn't care about money so much, let's just set the membership fee higher, and don't convert the membership fee into consumption for them. It's just pure membership fee. It's so easy to earn tens of millions of membership fees a year...”
Li Mu laughs and says, ”I told my staff one thing. If you were there that day, you wouldn't say that.”
Cai Zhengmao asked curiously, ”Mr. Li, what did you say to the staff below?”
Li Mu said: ”I asked them to abandon small profits and pursue big profits. For CSC clubs, membership fees are actually small profits, while big profits are constantly improving their brand influence, so that they can become partners of various high-end consumer enterprises. Think about how much profits there are in your car selling business alone. Only one third of the profits have passed in a year, and you will decide to go out By the end of this year, it is estimated that the number of 120 cars will exceed 50.2, which is at least 80.9 million, or even over 100 million profits, excluding their subsequent maintenance costs. Our maintenance center is almost too busy now, isn't it? ”
Cai Zhengmao nodded: ”now the business of sports car maintenance center is very good. At present, we are basically in charge of the refitting, upgrading, maintenance and repair of all sports cars in Yanjing and surrounding cities.”
Li Mu asked again, ”how is the cooperation with Maserati?”
”Maserati is thinking about it. They are still interested in us, but they want to see our more detailed plan. I don't think you have told me about so many things recently,” Tsai said
”There's definitely no time to plan for them now, but you tell him that CSC club can plan a high-end test drive salon for them, which will be held in our racetrack. I promise that I can reach at least 200 members of CSC club and let them weigh the weight by themselves.”
For Maserati, Li Mugen didn't need to take out song Siming's love story about Land Rover in ”dwelling in a small place”. Just organize a self driving activity of high-end sports car owners. Because Maserati wants to enter the Chinese market, the most important thing is to open up a high-end user group. Li can summon hundreds of actual owners of sports cars above one million at a time They are the mainstay of high-end car consumption, which is a resource that no 4A advertising company has.
The more high-end players are, the more disdainful they are to participate in marketing activities. Unless it's a marketing activity organized by a highly competitive brand, if Rolls Royce wants to hold a Rolls Royce test drive or a high-end salon in China, most of the high-end players will be interested in it. However, Maserati is not well-known in China, and the high-end players in China will certainly not see it.
If ordinary 4A company is asked to do a Maserati test drive, more than half of the people who come here are just ordinary white-collar users. It's amazing to have a few or a dozen million car owners. Compared with CSC club, it's just scum.
Cai Zhengmao understood Li Mu's meaning, nodded and said: ”then I'll have a good communication with Maserati. There are 200 owners of CSC club. This position is very valuable. Maserati himself can't muster so many high-end owners even if he is tired.”
Li Mu said: ”we should communicate with them clearly. We should not only cooperate with them in the promotion, take their promotion budget, but also take their agency power, not to mention the national agency, and at least give a general agent in North China. You have been doing automobile trade for so long, you can get cars from all over the world into China, from customs clearance to licensing, and then you can get them through operation one Is it not a problem at home or at several 4S stores? ”
Cai Zhengmao said definitely: ”this is absolutely no problem.”
”I'd like to recommend it along this line.” Li Mu said calmly, ”with Maserati as the starting point, it is possible that most luxury car brands will cooperate with us in depth in the future. The profits of this part are more than enough to raise clubs and teams.”
……
The anti SARS charity party organized by Yang Ma is tentatively scheduled to be held in Yanjing in late April.
Judging from the process introduction sent by the contact person of Yang Ma, the lineup of this charity party is really not small.Half of the charity parties are song performances, so there are more than a dozen first-line singers invited to the show, film and television stars and guest singers. It is said that several people from Hong Kong, Macao, Taiwan and the mainland are regarded as the queen of heaven. Even Du Wei is invited to be listed. She will sing the song ”secret fragrance” given by Li Mu to her at the party.
In addition, Mo Wenwei, who was praised by Li Mu from quasi first line to super first line singer, also accepted the invitation from Yang Ma. To Li Mu's surprise, she even chose to cover the song ”when you are old”.