Chapter 1404 (2/2)
some people It's said that CVT is the most fuel-efficient, and it's also said that CVT is the easiest to be damaged;
there are some people fooling you, saying that the rear row of the car is not independent suspension, and the adjusted is better than the independent suspension. This kind of bullshit basically means that the state-owned donkey runs faster than the horse
When you are bombarded with various kinds of information and hesitant, XX, a car reviewer who you always pay attention to and trust, suddenly makes such a program. He evaluates eight products at this price in the program, and you have studied and struggled with each of them. Moreover, you know that if you want to buy a car, you must choose one of the eight. So you have no doubt in mind This stuck balance is ready to tilt before you know it. Which car reviewer you pay attention to recommends may affect your final judgment.
In the program, he tested a lot of nonsense, fooled a lot of people, and finally told you that a certain car of a certain brand has the best price performance ratio among the eight cars, so all your struggles and hesitations were cleared up, and immediately clapped your thighs: ”OK, buy it.”
So you take the money to the 4S store to order and pick up the car. Meizizi thinks that the opinion leader is reliable, but what you don't know is that he reviews the program funds of the eight cars, which is provided by the brand manufacturer you bought, and secretly gives him 3 million advertising fees
It is precisely because these opinion leaders have a great influence on users, and can transform users into their fans and imitators, so they have a great significance to the platform and a strong role in promoting the platform as a whole, which is the fundamental reason why Li Mu wants to build ”opinion leaders”.
Now the network has not yet begun to breed ”opinion leaders”, so Li Mu is ready to start this attempt from music.
In yytunes, the breeding route of opinion leaders is: first attract users' attention through excellent reviews, and then get other users' follow-up by sharing their own songs and albums. In addition, they can also share through YY space to attract their friends' attention.
In Netease cloud music, a wandering music review may receive tens of thousands of praise and gain tens of thousands of attention. In this way, users who pay attention to him can see what kind of songs they are listening to. In fact, many users are in a ”stagnant” state all the year round, so ”stagnant” is to open the music app and turn it around Those few people, dozens or hundreds of songs, and then listen to them for many years, rarely update the music library, rarely understand other songs of other singers. For such users, how to make them listen to other people's music is a very big problem.If it's passive brainwashing, the cost of promoting content to users is too high, because first of all, a song should be everywhere to brainwash users, such as ”mice Love Rice”. However, how many phenomenon level songs can be produced in a year?
Therefore, the best way is to give such a ”stagnant” user, push the songs that the people he pays attention to are listening to, but he has not heard.
For example, a is a ballad lover. He listens to Li Zhi, song Dongye, Zhao Lei and Zhao Zhao's songs all the year round. Normally, he can only listen to these people for several years in a row. But he happened to find a high-quality comment of B in the comment of a song by Li Zhi. He felt that the comment of B hit his heart directly and said what he wanted to say, or say what he wanted to say Out of a layer of connotation that he didn't realize, he paid attention to the person, and his inner instinct had a certain favor and admiration for the person, which was the main premise of all.
Although B likes folk songs, his songs are overlapped and different from A. for example, he listens to Li Zhi, song Dongye, Zhao Lei, Wan Xiaoli and Pu Shu all the year round.
Because a focuses on B, the platform will have an automatic algorithm to automatically match a's and B's preferences, calculate the overlapping preferences between the two people, as well as different preferences.
The result of the algorithm is that a and B like Li Zhi, song Dongye, Zhao Lei, Zhao Zhao Zhao, Wan Xiaoli, and Pu Shu respectively.
Because a pays attention to B, B is the opinion leader of a, so the first premise of the algorithm is to recommend B's preference to a by default, rather than B's preference; the second premise is that the algorithm will not recommend B's preference to a, but B's preference to a.
Based on these two premises, the algorithm will tell a that you pay attention to B and listen to the songs of Wan Xiaoli and park Shu, because this is what a has never heard.
A is a ”stagnant” user all the year round, but when he regards B as his opinion leader in his heart through comments, this algorithm imperceptibly transmits a message to him: don't always listen to what you listen to, listen to what songs you worship B usually listen to that you don't know.
A thinks that B is very interesting. The music review he wrote is full of blood. At first sight, he is a very discerning and deep veteran. Since B is listening to park Shu's ”living like summer flowers”, then this song should be good. You may as well listen to it.
Therefore, opinion leader B, invisibly, recommended a song of park tree to a, and a started to take a step forward from a user who has been stagnant all year round.
One has two, two has three, so under the leadership of opinion leaders, a goes from ”stagnation” to ”running forward”
In the process of building opinion leaders, Li Mu makes full use of the user's vanity psychology. For example, when the user finds that his occasional comments are praised, replied or even paid attention by other users, he will have the motivation to write more wandering comments under more songs. When he finds that he has hundreds, thousands or tens of thousands of fans, he will I will take the initiative to carry the banner of ”opinion leader”.
At that time, the system only needs to give him a hint: ”quickly recommend one of your favorite songs to your 15000 fans...” , he will select a song carefully and then push it to his fans;
when the system prompts him: ”you have 15000 fans, they are concerned about which songs you listen to. Why not create a special song list and recommend it to your fans?” , he will create a song list carefully and then open it to his fans.
What is the result of this?
A small number of users have become opinion leaders. As opinion leaders, their platform loyalty has increased sharply, and their product use time has also increased dramatically. At the same time, trying to improve their influence will bring a lot of new users to the platform.
and a large number of users find their own opinion leaders, with the objects of worship and imitation, they will break the ”stagnation” In the former ”state, they start to listen to more songs they haven't heard before because they pay attention to opinion leaders, which will directly improve the platform loyalty of ordinary users and the use time of products.
In a word, all users will devote more energy to this music platform every day to realize the rapid development and long-term prosperity of the whole platform.
This is only part of the functions of Netease cloud music. Don't forget that yytunes, also known as YY music, will be fully integrated into YY ecology once it is online. By then, YY's dialogue function, group function and YY space will become the basis for music users to socialize based on music.
Equal to is, will Netease cloud music into QQ, so that Netease cloud music will be like a fish in water!
And YY is now a world-wide super software with a huge user base. With such a powerful resource support, Li Mu believes that yytunes can become the most popular music software in the world. In front of it, all the same types of software must kneel on the ground to sing and conquer!