Chapter 1408 (1/2)
Although Li Mu has been trying to develop Muye technology into an international super enterprise, it is mainly in terms of pattern and strategy. When it comes to tactics, Li Mu's concept is relatively ”narrow”. For example, now, Muye technology is a highly confidential project. Under the guidance of Li Mu, the core R & D team is basically all Chinese, at least if it is Chinese Otherwise, no matter how strong the technology is, it will not reach the core level of the project.
The reason for this is that Muye technology has now widened the gap with Chinese Internet companies, and is not afraid of Chinese Internet companies overtaking. However, compared with Western companies, especially Silicon Valley companies, its leading advantages are relatively weak, most of which are in the product sense level, but in the technical level, Muye technology has many shortcomings and soft Rib.
In this case, we should pay more attention to the protection of the core logic of important products. Otherwise, once we disclose our own core ”play method”, those enterprises with strong R & D strength are likely to catch up with us quickly.
In terms of product awareness, social services and price strike, Makino technology has absolute advantages, but in terms of technical support, Makino technology is weaker than apple. After all, Makino technology is a giant that can independently develop operating system and complete computer, with strong technical reserves, which is beyond Makino technology's reach.
Just because it is much weaker than apple in technology reserve and R & D capability, Li Mucai requires the R & D team of Muye technology to keep the project strictly confidential, so as to give the opponent a surprise and enlarge the distance and difficulty of catching up.
Because Apple has not really regarded Makino technology as the competitor that is focused on at this stage, they are lack of control and preparation for the relevant actions of Makino technology. Now, yytunes is going online, and mango-me2 is starting to produce in volume, which means that Makino technology instantly shows its fangs to apple, and is ready to fight.
Jobs has never been in such a mess, because in the face of Li Mu's all-round war, he has no strength to resist at all, at least not yet, which means that apple must be hard headed to bear the impact of Makino technology, no matter how strong the impact is, apple must stand still, otherwise, once the iPod and iTunes business If it is destroyed, the whole apple will become a heavy-duty truck without oil supply. How tragic the outcome will be, jobs dare not think about it.
……
With the attention of Internet users and Internet practitioners all over the world, Makino technology officially launched the subversive yytunes on May 21, a slightly special day.
Users from all over the world and YY users can download yytunes' clients directly. After updating the latest version of YY, users will find a triangle player logo composed of three-color lines on YY, which is the logo of yytunes and the quick start item of yytunes on YY.
YY's promotion of yytunes gives the software its core values and slogan: connect the world with music.
This slogan is only ten words, but it fully demonstrates the pattern of yytunes. It's not a simple music player, it's a music world that can connect the whole world! It's a new product that can subvert the field of online music!
Among the hundreds of millions of users in the world, more than 50 million of them have downloaded and experienced yytunes at the first time. In their eyes, Muye technology has always been a subversive enterprise, and it will always throw good products to the world that make people stunned. Even if it is a music software, users and fans of YY can't wait to have a look. Muye technology will put one What kind of flowers does music software play.
In order to ensure that users have enough opportunities to learn about the software, yytunes provided online audition services for free in the first month of its launch worldwide. Li Mu did not use the platform's strength to force the record companies to cooperate, but paid millions of dollars of copyright subsidies to all the signed record companies.
When users download and open yytunes, they seem to have found the new world. In their Internet career, they have never seen such a beautiful product interface. The homepage of yytunes, in the form of irregular square modules, displays different singers, albums, topics, and music styles, with the square of width and height of 1:1 and 2:2 There are 3:1 wide and 1:1 high rotation banner to show hot singers and special topics, and 1:2 wide and 1:2 vertical display space to show hot singers and special topics. Although there are many shapes, the splicing is not messy at all.
This design style is a combination of the features of iTunes and windows 10 start menu in the later period, focusing on the modular image display space. Most of the display areas are for pictures, only a few of which are left with words, gorgeous colors and visual effects, so that everyone can see it.
Jobs never dreamed that half of the design elements used in the super cool and futuristic product page of Muye technology came from Apple many years later.All the art designers in the Internet industry feel ashamed after seeing such a page design. This kind of feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later in front of the current car designers. What this brings to the current car designers is not only the impact of the visual effect, but more importantly, the design language and design concept For technicians, what they fear most is not gap, but generation gap.
For users, the surprise that yytunes brings to them is far more than the advanced design language. When they log in with YY, yytunes immediately pops up a tag library with a soft design floating window for them. The tag library is divided into pop, classical, electronic, rock, rap, British, jazz, country, Blues and so on For the other 10 categories, users only need to click their favorite music style and then click OK.
In addition to the tag option, users can also click skip directly, and the ”skip” option of yytunes is very eye-catching, so as to minimize the trouble caused by the ”tag” to users.
Because of the friendly interface design, the proportion of users to label is very high. More than 90% of users have made label selection according to their preferences for music after logging in. When they have selected the label and then click OK, yytunes gives them a huge surprise.
In the background logic of yytunes, as long as the labeled user clicks to confirm, the front page of the software immediately resets with the naked eye. The visual effect of this reset is that the original images of all modules are blurred from left to right, then the blurred images are ”washed out” by a white light, followed by a new home page after reset.
The new homepage will not modify the layout of the module itself, but will completely modify the content of the module. The logic of the modification is based on the user's own label and their language version.
If a U.S. user who uses the English version chooses the three labels of pop, rock and blues, then the backstage will immediately tune out the most popular singers, albums and singles in the three fields of pop, rock and blues, and occupy 60% of the display spaces;
and the other 40% of the display spaces are used to show what yytunes official wants to promote Rong; 10% used to show non English pop, rock, blues singers and songs; 10% used to show the most popular singers and songs in other categories that other users did not choose, and 10% used to show social updates.