Chapter 1409 (1/2)
Even the most powerful Qiao sect leader in the future, under the surging attack of yytunes, was also in a mess.
In his eyes, yytunes is ahead of iTunes not only in an era, but also in a dimension.
The leading in the era refers to the functions of yytunes in the same direction as iTunes;
the leading in the dimension refers to the unique social ecology of yytunes, which is a gene that iTunes does not have;
and the strength of yytunes is just beginning to show!
After one hour online, yytunes obtained the big data of the first hour online through the user behavior, and the major leaderboards immediately entered the normal display stage. Moreover, because the user is in the active stage of behavior, the change of the leaderboards is very fast.
Michael Jackson, 50 cent, Linkin Park, Beyonce and other European and American singers are ranked rapidly. However, due to the strong user base of China, there are also a small number of Chinese singers and Chinese songs on the list. For example, the popular Jay Chou, a ”secret code” has rushed into the top 10 of the hot songs list.
However, the song was released in July 2002, so it was based on July 2002 when it was recorded in the background. It has been released for one year, so it is not suitable for the new song list.
The rapidly changing list has attracted the close attention of the fans, especially the fans whose idols are on the list. In order to help the idols to climb up the list, they began to invite others to praise songs and singers on YY and various websites. For these fanatical fans, the list of yytunes is like the market trend chart of the super bull market, which makes people dare not have a moment God.
Since the first month of online audition is free, the recharge flow after yytunes goes online is not high. Only a few users provide millions of dollars of business flow when downloading singles and albums, but Li Mu is not worried about it at all. Now that the product is just online, the first thing users need to do is to integrate into the social world of music, rather than just let them listen to music Happy to pay.
In the promotion rhythm formulated by Li Mu, the first month of online is the user cultivation period of yytunes. The biggest task of this month is to attract as many users as possible to join yytunes and immerse them, so as to subjectively abandon all other online listening products.
As long as everything goes well during the cultivation period, the second month after the launch of the online program officially starts to pay monthly subscription in developed countries, and the monthly subscription fee equivalent to $9.9 per month will definitely create an amazing answer sheet.
As for the paid download business, Li Mu is more confident. The monthly revenue has its own bottleneck. For example, the monthly revenue generated by 10 million paid users is 99 million US dollars. To grow on this basis, we have to increase the number of paid users to improve it. The more difficult it will be in the future;
but the paid download business has no bottleneck for a single user Paying users may only download one song in the first month, but a year later, when they are used to paying services, they are likely to buy more than 120 songs a month. That way, the monthly revenue may exceed $20, or even higher, so this is a long-term growth line. In 2013, apple's paid music download revenue reached more than $3.1 billion US dollars, if converted into months, each month's revenue exceeds US $300 million.
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Although it is launched globally, yytunes has different strategic inclinations in different countries and regions. In countries and regions with mature copyright protection, yytunes directly launched the monthly trial service and paid download service. But in countries and regions with immature copyright protection, Muye technology adopts the operation of ”temporarily free” monthly trial service The business strategy is to provide temporary free service for the service, rather than direct free service for music, so as to avoid the instinct of users that music service itself should be free.
In the ”temporary free” area, yytunes does not provide free download service. If users want to download music through yytunes, they still need to pay for it. In China, the same is true. Users can listen to songs free of charge on yytunes, but they can't download songs free of charge. If there is a need to download free songs, they can search the pirated resources website.
In addition to the difference in the payment form of services, there is no difference in other business functions of yytunes in any country and region in the world. All music in the copyright library is open to global users. All users can comment on any song, and all comments will be displayed to all users, regardless of any country Language.
if Michael Jackson is a classic song ”Billie-Jean”, then the comment below this song may contain any language in the world. However, in order not to allow a language to monopolize the essentials, YYtunes has specially designed a logic of the essence comment, which includes: 50% of the essentials should be from the same essence as the mother tongue. Select, the remaining 50%, and transfer to the five languages with the largest number of users except the user's mother tongue.For example, a user who uses the English version of YYtunes opens the comment area of the song of Billie-Jean. In the 10 essences of the top 5, the top five are selected from all the English reviews, and the remaining five are the highest number of Chinese commentaries, India commentaries, Arabic commentaries, Spanish commentaries and Russian commentary.
if a user who uses the Chinese version of YYtunes opens this song, the comment area has five essences of Chinese essences and five essences of other languages.
most users do not master more than two languages. This means that almost ten of the six essences that are displayed in the six languages are four users who cannot read. When developing, some of the team members of Makino science and technology suggested that they should match the user's mother tongue's essences in accordance with the language used by the users, but Li Mu directly rejected it.
If a Chinese user opens the music comment area of Billie Jean and finds that all the comments are in Chinese, he will feel cordial. However, this kind of cordiality will make him lose the ”world pattern” that Li Mu hoped he had.